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I am a consumer-centric marketing and communications leader with 10+ years delivering breakthrough moments for global entertainment, video games, technology and lifestyle brands. I excel at cross-functional leadership, storytelling, and creating integrated campaigns that drive awareness, engagement, and growth, while keeping a sharp focus on brand integrity and audience relevance. With a psychology background in therapy and counseling, I bring a thoughtful, people-centered approach to stakeholder engagement, project coordination, and DE&I initiatives. I thrive on turning data and insights into creative activations, partnerships, and product strategies that resonate across diverse markets.…I am a consumer-centric marketing and communications leader with 10+ years delivering breakthrough moments for global entertainment, video games, technology and lifestyle brands. I excel at cross-functional leadership, storytelling, and creating integrated campaigns that drive awareness, engagement, and growth, while keeping a sharp focus on brand integrity and audience relevance. With a psychology background in therapy and counseling, I bring a thoughtful, people-centered approach to stakeholder engagement, project coordination, and DE&I initiatives. I thrive on turning data and insights into creative activations, partnerships, and product strategies that resonate across diverse markets.

Dashaun Paparone-Gasque

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I am a consumer-centric marketing and communications leader with 10+ years delivering breakthrough moments for global entertainment, video games, technology and lifestyle brands. I excel at cross-functional leadership, storytelling, and creating integrated campaigns that drive awareness, engagement, and growth, while keeping a sharp focus on brand integrity and audience relevance. With a psychology background in therapy and counseling, I bring a thoughtful, people-centered approach to stakeholder engagement, project coordination, and DE&I initiatives. I thrive on turning data and insights into creative activations, partnerships, and product strategies that resonate across diverse markets.…I am a consumer-centric marketing and communications leader with 10+ years delivering breakthrough moments for global entertainment, video games, technology and lifestyle brands. I excel at cross-functional leadership, storytelling, and creating integrated campaigns that drive awareness, engagement, and growth, while keeping a sharp focus on brand integrity and audience relevance. With a psychology background in therapy and counseling, I bring a thoughtful, people-centered approach to stakeholder engagement, project coordination, and DE&I initiatives. I thrive on turning data and insights into creative activations, partnerships, and product strategies that resonate across diverse markets.

Available to hire

I am a consumer-centric marketing and communications leader with 10+ years delivering breakthrough moments for global entertainment, video games, technology and lifestyle brands. I excel at cross-functional leadership, storytelling, and creating integrated campaigns that drive awareness, engagement, and growth, while keeping a sharp focus on brand integrity and audience relevance.

With a psychology background in therapy and counseling, I bring a thoughtful, people-centered approach to stakeholder engagement, project coordination, and DE&I initiatives. I thrive on turning data and insights into creative activations, partnerships, and product strategies that resonate across diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Communications Manager, Marketing Team at Eighth Era Studios (formerly Nice Gang)

February 1, 2025 - May 1, 2025

Led communications under the Marketing Creative Director and CEO, driving product and company awareness and growth in target markets; managed agency partners on day-to-day execution; served as liaison with internal and external stakeholders; developed brand and product messaging for milestones and launches; guided social/content development and awards submissions; coordinated paid media campaigns and consumer product initiatives.

PR Manager / Communications Manager, Publishing Strategy Marketing Team at Square Enix

July 1, 2023 - May 1, 2024

Cross-functional PR lead for the Western product portfolio, aligning campaigns with business and franchise goals; developed foundational marketing messaging, workback schedules, budgets, and regional assets; managed external consultants for mock reviews and research; coordinated with NA/EU/SEJ teams for global alignment; supported live events and licensing collaborations.

PR Manager / Communications Manager, Consumer Products, Games, and Interactive Experiences at The Walt Disney Company

November 1, 2021 - July 1, 2023

Global communications for Disney, Pixar, 20th Century, and Lucasfilm Games portfolios; brand management lead for assigned partners; developed messaging for product launches and live-service titles; crisis communications; prepared media training and interview materials; collaborated with licensees and internal teams to ensure cohesive narratives; supported DE&I initiatives and cross-product integrations.

Senior PR Campaign Manager at Zeno Group

March 1, 2021 - May 1, 2021

Created flexible, business-focused media strategies for B2B ecommerce, DTC and real-time streaming sectors; secured trade, endemic and mainstream coverage; secured thought leadership opportunities and speaking engagements; led ‘tiny desk’-style livestream concept and execution.

Senior Account Supervisor at Zeno Group

October 1, 2020 - March 1, 2021

Led Lenovo holiday and review program outreach; exceeded YoY coverage metrics; secured national broadcast opportunities; supported nonprofit and education partnerships; developed tough Q&A messaging; managed paid broadcast SMT outreach and product placements; guided asset creation for campaigns.

Account Supervisor, Digital Entertainment, Tech & Gaming Division at Rogers & Cowan PMK (Formerly PMK*BNC)

December 1, 2018 - October 1, 2020

Led media outreach and press materials for technology, video game, consumer product and entertainment clients; managed crisis communications; nurtured key opinion formers; supported new business efforts; expanded celebrity/influencer partnerships; produced assets for live events and activations.

Senior Account Executive, Brand Communications / PR at Rogers & Cowan PMK (Formerly PMK*BNC)

May 1, 2017 - December 1, 2018

Led media outreach for Call of Duty franchise, esports league, and Activision Blizzard consumer products; secured top-tier coverage; supported post-launch campaigns and influencer partnerships; produced on-site activations and events; contributed to crisis communications and new business development.