Available to hire
Hi, I’m Duaa, a dynamic Head of Marketing with 10+ years of B2B and B2C experience spanning e-commerce, retail, cloud solutions, and agencies. I excel at turning data into action, building high-performing teams, and managing hyperscale partnerships to drive measurable business growth.
My approach blends strategic thinking with hands-on execution—optimizing SEO, paid campaigns, content, and events while shaping a compelling brand narrative across digital and offline channels. I thrive in fast-paced environments, foster collaboration, and continuously seek opportunities to scale impact and ROI through thoughtful experimentation and strong vendor collaborations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Head of Marketing at TriStratus Ltd.
November 1, 2023 - PresentLeading marketing strategies for a cloud solutions provider and Microsoft partner. Responsibilities include conducting customer research, brand management, content strategy, SEO optimization, digital advertising campaigns, lead generation, market expansion, vendor and partner management with companies like AWS and Microsoft, marketing team leadership, budget management, and executive reporting.
Digital Marketing Manager at Zag Games & Tayf Egypt
October 31, 2021 - July 25, 2025Managed multiple accounts including Zag Games, Tayf Egypt, and Llivia. Designed content calendars, conducted market research, managed social media platforms, executed media buying strategies, collaborated with designers and agencies, developed marketing campaigns, ensured brand adherence, and presented marketing plans and results to senior management.
Digital Marketing Executive at The Blue Group
December 31, 2020 - July 25, 2025Managed social media profiles for multiple retail brands, planned and executed digital marketing campaigns including SEO/SEM, email marketing, social media and display advertising. Created content calendars, monitored campaigns and competitor activity, engaged with followers, and reported on campaign effectiveness using analytics tools.
Marketing Coordinator (Freelancer) at Dlala Group
September 30, 2019 - July 25, 2025Managed social media and content marketing programs for business services clients. Executed Google Ads campaigns, analyzed campaign performance, provided live event coverage, and optimized keyword strategies to improve search engine visibility.
Social Media Executive at Creative Design (I.T.C.E Group)
September 30, 2018 - July 25, 2025Led SEO and SEM campaigns for e-commerce, developed keyword research strategies, created engaging social media content, monitored performance, and compiled reports for multiple client accounts covering marketing and consultancy services.
Senior Social Media Specialist at Good News 4 Me
August 31, 2018 - July 25, 2025Created high-quality content and implemented social media optimization strategies for retail accounts. Kept current with trends, adapted strategies, reviewed content to maintain quality, and analyzed KPIs to enhance future campaigns.
Recruitment Specialist at KPMG Hazem Hassan
September 30, 2011 - July 25, 2025Managed staffing requirements including candidate selection and screening. Handled recruitment process and liaised between clients and candidates, including headhunting and maintaining recruitment databases.
Assistant to CEO at Dr. Olive Co.
January 31, 2011 - July 25, 2025Provided high-level administrative support including research, report preparation, correspondence, meeting coordination, and staff supervision.
Account Manager at Curve Qatar
June 30, 2022 - July 25, 2025Managed client accounts to ensure delivery of marketing services and solutions. Coordinated with internal teams and maintained client relationships with regular updates and reporting.
Influencer Marketing Manager at Rekoya
December 31, 2022 - July 25, 2025Developed and executed influencer marketing campaigns to drive brand awareness. Managed influencer relationships, negotiated contracts, analyzed campaign performance, and integrated efforts with overall brand strategy.
Account Manager at Qlab UAE
December 31, 2023 - July 25, 2025Managed key client accounts delivering tailored marketing solutions across industries. Provided performance reports, insights, and nurtured client relationships for long-term partnerships.
Head of Marketing at TriStratus Ltd.
November 1, 2023 - PresentEstablished the marketing department from the ground up, defining strategy, processes, and team structure. Implemented multi-channel campaigns to boost brand visibility, lead generation, and market expansion. Strengthened brand identity and messaging across digital, content, and offline channels. Directed SEO, website optimization, and content management to boost organic traffic and lead conversions. Designed and optimized paid campaigns (Google Ads, Meta, LinkedIn) with measurable ROI improvements. Led data-driven decision making through analytics and customer insights. Built co-marketing partnerships with Microsoft, AWS, Acronis, and Trend Micro. Recruited and managed a high-performing marketing team and oversaw budget and resource allocation.
Account Manager at Curve Qatar
June 1, 2022 - October 21, 2025Managed client accounts, ensuring delivery of services aligned with objectives. Coordinated internal teams to deliver projects on time and on target. Built strong client relationships and provided regular performance updates.
Influencer Marketing Manager at Rekoya
December 1, 2022 - October 21, 2025Developed and executed influencer campaigns to drive brand awareness and engagement. Managed influencer partnerships and optimized campaigns for ROI. Collaborated with internal teams to integrate campaigns with overall brand strategy.
Account Manager at Qlab UAE
December 1, 2024 - October 21, 2025Oversaw key client accounts and marketing strategy execution. Delivered tailored marketing solutions in collaboration with creative teams. Provided performance insights and built long-term client partnerships.
Digital Marketing Manager at Zag Games & Tayf
October 1, 2021 - October 21, 2025Developed tailored content calendars and managed social media (Instagram, Facebook, LinkedIn) to grow engagement. Executed media buying strategies, optimizing campaigns for performance and ROI. Conducted market research to align marketing activities with trends and opportunities. Collaborated with designers and agencies to produce creative, brand-aligned marketing materials. Presented marketing plans, performance reports, and recommendations to senior management.
Digital Marketing Executive at The Blue Group
December 1, 2020 - October 21, 2025Managed social media & digital campaigns across 7+ brands (SEO/SEM, paid ads, email, display). Increased brand visibility and engagement through content calendars, promotions & live event coverage. Optimized paid campaigns to improve ROI. Tracked performance with Google Analytics, reporting insights & competitor benchmarks.
Marketing Coordinator at Dlala Group
September 1, 2019 - October 21, 2025Supported content creation, social media campaigns, and PR activities to boost brand visibility. Managed Google Ads (Search & Display), monitoring performance and optimizing for ROI. Analyzed campaign metrics and keyword rankings, refining SEO and ad strategies. Delivered live event coverage to increase audience engagement in real time.
Social Media Executive at Creative Design (I.T.C.E Group)
September 1, 2018 - October 21, 2025Managed SEO/SEM campaigns in Arabic & English, driving visibility for e-commerce categories. Conducted keyword research and optimized campaigns to improve search rankings. Created and managed social media content to enhance engagement across client accounts. Monitored performance metrics and delivered reports with actionable insights.
Senior Social Media Specialist at Good News 4 Me
August 1, 2018 - October 21, 2025Created and managed engaging content aligned with brand guidelines and customer standards. Developed SMO strategies to grow brand presence and audience engagement. Researched emerging platforms and adapted strategies to expand brand reach. Monitored KPIs and campaign performance, optimizing future initiatives. Ensured daily content quality and consistency across social channels.
Recruitment Specialist at KPMG Hazem Hassan
September 1, 2011 - October 21, 2025Managed end-to-end recruitment, liaising between clients and candidates. Conducted headhunting and maintained recruitment database.
Assistant to CEO at Dr. Olive Co.
January 1, 2011 - October 21, 2025Supported CEO with research, reporting, correspondence, and scheduling. Coordinated meetings and supervised junior staff.
Digital Marketing Executive at The Blue Group
January 1, 2019 - December 1, 2020Managed digital campaigns across 7+ brands (SEO/SEM, paid ads, email, display). Increased brand visibility and engagement through content calendars, promotions, and live events. Tracked performance with Google Analytics and optimized campaigns for ROI.
Marketing Coordinator at Dlala Group
September 1, 2018 - September 1, 2019Supported social media, content creation, Google Ads, and PR campaigns. Analyzed campaign metrics to refine SEO and advertising strategies. Delivered live event coverage to boost audience engagement.
Senior Social Media Specialist at Good News 4 Me
August 1, 2015 - August 1, 2018Managed content and SMO strategies for 3allmoda (Shopping & Retail Platform). Optimized campaigns to increase audience engagement and brand visibility.
Assistant to CEO at Dr. Olive Co.
February 1, 2010 - January 1, 2011Supported CEO with research, reporting, correspondence, and scheduling. Coordinated meetings and supervised junior staff.
Education
Bachelor of Business Administration at Higher Technological Institute (H.T.I), 10th of Ramadan
January 1, 2004 - December 31, 2008Qualifications
Strategy Certification
January 1, 2024 - January 31, 2025Marketing Strategy and Leadership
January 11, 2030 - October 21, 2025WordPress & SEO Masterclass
October 1, 2021 - April 7, 2026Industry Experience
Software & Internet, Retail, Financial Services, Gaming, Real Estate & Construction, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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