Duaa Ahmed Mourad Hefny
Hi, I’m Duaa, a dynamic Head of Marketing with 10+ years of B2B and B2C experience spanning e-commerce, retail, cloud solutions, and agencies.
About
Hi, I’m Duaa, a dynamic Head of Marketing with 10+ years of B2B and B2C experience spanning e-commerce, retail, cloud solutions, and agencies. I excel at turning data into action, building high-performing teams, and managing hyperscale partnerships to drive measurable business growth.
My approach blends strategic thinking with hands-on execution—optimizing SEO, paid campaigns, content, and events while shaping a compelling brand narrative across digital and offline channels. I thrive in fast-paced environments, foster collaboration, and continuously seek opportunities to scale impact and ROI through thoughtful experimentation and strong vendor collaborations.
- 16 years' experience
- Joined July 2025
Skills· 31
- Microsoft Excel
- Google Ads
WordPress- Tableau
- SEO
- Power BI
Facebook Ads- Branding
- Email Marketing
GA4- Copywriting
HubSpot
Mailchimp- Microsoft PowerPoint
Adobe Photoshop
Wix- SEMrush
Canva- Microsoft Office
- CRM
- Looker Studio
Instagram
Adobe Illustrator
Final Cut Pro X- Moz
LinkedIn- Ahrefs
Adobe Premiere Pro
Google Drive- Screaming Frog
Languages
- ArabicFluent
- EnglishFluent
Industry experience
- Software & Internet
- Retail
- Financial Services
- Gaming
- Real Estate & Construction
- Professional Services
- Media & Entertainment
- Other
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Work experience· 26 roles
Oversaw key client accounts and marketing strategy execution. Delivered tailored marketing solutions in collaboration with creative teams. Provided performance insights and built long-term client partnerships.
Managed key client accounts delivering tailored marketing solutions across industries. Provided performance reports, insights, and nurtured client relationships for long-term partnerships.
Established the marketing department from the ground up, defining strategy, processes, and team structure. Implemented multi-channel campaigns to boost brand visibility, lead generation, and market expansion. Strengthened brand identity and messaging across digital, content, and offline channels. Directed SEO, website optimization, and content management to boost organic traffic and lead conversions. Designed and optimized paid campaigns (Google Ads, Meta, LinkedIn) with measurable ROI improvements. Led data-driven decision making through analytics and customer insights. Built co-marketing partnerships with Microsoft, AWS, Acronis, and Trend Micro. Recruited and managed a high-performing marketing team and oversaw budget and resource allocation.
Education
Certifications and awards
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