Duaa Ahmed Mourad Hefny

Available to hire

Hi, I’m Duaa, a dynamic Head of Marketing with 10+ years of B2B and B2C experience spanning e-commerce, retail, cloud solutions, and agencies.

About

Hi, I’m Duaa, a dynamic Head of Marketing with 10+ years of B2B and B2C experience spanning e-commerce, retail, cloud solutions, and agencies. I excel at turning data into action, building high-performing teams, and managing hyperscale partnerships to drive measurable business growth.

My approach blends strategic thinking with hands-on execution—optimizing SEO, paid campaigns, content, and events while shaping a compelling brand narrative across digital and offline channels. I thrive in fast-paced environments, foster collaboration, and continuously seek opportunities to scale impact and ROI through thoughtful experimentation and strong vendor collaborations.

  • 16 years' experience
  • Joined July 2025

Industry experience

  • Software & Internet
  • Retail
  • Financial Services
  • Gaming
  • Real Estate & Construction
  • Professional Services
  • Media & Entertainment
  • Other

Work experience· 26 roles

Account Manager · Qlab UAEDec 2024 – Oct 2025 · 11 mos

Oversaw key client accounts and marketing strategy execution. Delivered tailored marketing solutions in collaboration with creative teams. Provided performance insights and built long-term client partnerships.

Account Manager · Qlab UAEDec 2023 – Jul 2025 · 1 yr 8 mos

Managed key client accounts delivering tailored marketing solutions across industries. Provided performance reports, insights, and nurtured client relationships for long-term partnerships.

Head of Marketing · TriStratus Ltd.Nov 2023 – Present · 3 yrs 1 mo

Established the marketing department from the ground up, defining strategy, processes, and team structure. Implemented multi-channel campaigns to boost brand visibility, lead generation, and market expansion. Strengthened brand identity and messaging across digital, content, and offline channels. Directed SEO, website optimization, and content management to boost organic traffic and lead conversions. Designed and optimized paid campaigns (Google Ads, Meta, LinkedIn) with measurable ROI improvements. Led data-driven decision making through analytics and customer insights. Built co-marketing partnerships with Microsoft, AWS, Acronis, and Trend Micro. Recruited and managed a high-performing marketing team and oversaw budget and resource allocation.

Head of Marketing · TriStratus Ltd.Nov 2023 – Present · 3 yrs 1 mo
Influencer Marketing Manager · RekoyaDec 2022 – Jul 2025 · 2 yrs 8 mos
Influencer Marketing Manager · RekoyaDec 2022 – Oct 2025 · 2 yrs 11 mos
Account Manager · Curve QatarJun 2022 – Jul 2025 · 3 yrs 2 mos
Account Manager · Curve QatarJun 2022 – Oct 2025 · 3 yrs 5 mos

Education

Bachelor of Business Administration · Higher Technological Institute (H.T.I), 10th of Ramadan2004 – 2008

Certifications and awards

Strategy Certification2024 – 2025
Marketing Strategy and Leadership2030 – 2025
WordPress & SEO Masterclass2021 – 2026

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