I'm a marketing professional with over 8 years of diverse experience across software companies, B2B marketing, and FMCG. I excel at creating and leading campaigns that resonate with target audiences and drive tangible results. I’ve coordinated cross-market initiatives across Europe, Middle East, Asia, the Americas, and Australasia and enjoy building teams, mentoring freelancers, and turning data into action. My focus is on developing data-driven, cross-channel marketing programs that raise brand awareness and deliver measurable business impact. I’m passionate about storytelling, content strategy, and optimizing performance across paid and organic channels to achieve broad recognition and sustained engagement.

I'm a marketing professional with over 8 years of diverse experience across software companies, B2B marketing, and FMCG. I excel at creating and leading campaigns that resonate with target audiences and drive tangible results. I’ve coordinated cross-market initiatives across Europe, Middle East, Asia, the Americas, and Australasia and enjoy building teams, mentoring freelancers, and turning data into action. My focus is on developing data-driven, cross-channel marketing programs that raise brand awareness and deliver measurable business impact. I’m passionate about storytelling, content strategy, and optimizing performance across paid and organic channels to achieve broad recognition and sustained engagement.

Available to hire

I’m a marketing professional with over 8 years of diverse experience across software companies, B2B marketing, and FMCG. I excel at creating and leading campaigns that resonate with target audiences and drive tangible results. I’ve coordinated cross-market initiatives across Europe, Middle East, Asia, the Americas, and Australasia and enjoy building teams, mentoring freelancers, and turning data into action.

My focus is on developing data-driven, cross-channel marketing programs that raise brand awareness and deliver measurable business impact. I’m passionate about storytelling, content strategy, and optimizing performance across paid and organic channels to achieve broad recognition and sustained engagement.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Affiliate Marketing at Share A Sale & Commission Factory
May 1, 2021 - April 1, 2024
Managed affiliate marketing programs on ShareASale and Commission Factory; coordinated influencers and content creators; created and managed Amazon Stores and posts for UK, US, and AUS (vendor & seller); built Neat Feet Walmart Store; liaised with freelancers on Fiverr; created a successful Facebook campaign selling 20,000 units; trained new team members.
Marketing Manager at Neat Feet Products
April 1, 2024 - November 1, 2024
Led yearly and quarterly marketing planning; planned budgets and forecasting; managed email marketing agency using Klaviyo; ran campaigns on Facebook and other platforms; optimized online presence including a Walmart store; collaborated with beauty review sites; oversaw branding and rebranding efforts; implemented Google Ads & SEO; monitored Google Analytics.
Marketing Coordinator at Neat Feet Products
November 1, 2020 - April 1, 2021
Email Marketing using Mailchimp; used Wix for landing pages; planned competition ads; collected customer data; liaised with an agency specializing in Google Ads & SEO; monitored results using Google Analytics.

Education

Certificate in Business Creating and Managing a Content Calendar at Auckland University of Technology
January 1, 2013 - December 31, 2013
Languages Certificate at Auckland University of Technology
January 1, 2014 - January 1, 2017

Qualifications

Certificate in Business Creating and Managing a Content Calendar
January 1, 2013 - December 31, 2013
Languages Certificate
January 1, 2014 - January 1, 2017

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services