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Writer by choice, storyteller by nature. I bring copywriting endurance with a sharp eye for aesthetics, nuance, and emotional ideas that land. I'm funny, positive, driven, and the kind of team member who helps everyone past a memorable finish line. I lead end-to-end creative direction while staying involved in execution, mentoring and advising with a “gentle pushing” style toward stronger concepts and notable outcomes, always treating grammar and craft as innate to the job and improvement as a goal.…Writer by choice, storyteller by nature. I bring copywriting endurance with a sharp eye for aesthetics, nuance, and emotional ideas that land. I'm funny, positive, driven, and the kind of team member who helps everyone past a memorable finish line. I lead end-to-end creative direction while staying involved in execution, mentoring and advising with a “gentle pushing” style toward stronger concepts and notable outcomes, always treating grammar and craft as innate to the job and improvement as a goal.

Dan-Radu Talpalariu

Creative Director, Copywriter, Brand Strategist, +5

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Writer by choice, storyteller by nature. I bring copywriting endurance with a sharp eye for aesthetics, nuance, and emotional ideas that land. I'm funny, positive, driven, and the kind of team member who helps everyone past a memorable finish line. I lead end-to-end creative direction while staying involved in execution, mentoring and advising with a “gentle pushing” style toward stronger concepts and notable outcomes, always treating grammar and craft as innate to the job and improvement as a goal.…Writer by choice, storyteller by nature. I bring copywriting endurance with a sharp eye for aesthetics, nuance, and emotional ideas that land. I'm funny, positive, driven, and the kind of team member who helps everyone past a memorable finish line. I lead end-to-end creative direction while staying involved in execution, mentoring and advising with a “gentle pushing” style toward stronger concepts and notable outcomes, always treating grammar and craft as innate to the job and improvement as a goal.

Available to hire

Writer by choice, storyteller by nature. I bring copywriting endurance with a sharp eye for aesthetics, nuance, and emotional ideas that land. I’m funny, positive, driven, and the kind of team member who helps everyone past a memorable finish line.

I lead end-to-end creative direction while staying involved in execution, mentoring and advising with a “gentle pushing” style toward stronger concepts and notable outcomes, always treating grammar and craft as innate to the job and improvement as a goal.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

French

Intermediate

Work Experience

Creative Director (end-to-end leading role) / Senior Copywriter at Lighthouse PR

January 1, 2025 - January 1, 2026

Led creative direction end-to-end and stayed close to execution. Focused on identifying the emotional idea behind campaigns and turning it into concept, copy, and outcomes that exceeded client KPIs. Work contributed to increased client scope and helped justify larger campaign budgets, resulting in longer-term retainers when clients succeeded and asked for more.

Senior Copywriter & Creative Director at Dentsu Creative

January 1, 2021 - January 1, 2025

Agency tenure focused on high-pressure creative delivery across a wide client portfolio. Built versatility across formats and campaigns, adapted quickly without losing the point, and developed strong execution habits through feedback loops and deadlines. Contributed to industry recognition and award-winning work as a result of consistent craft and work ethic.

Senior Copywriter at pastel

January 1, 2018 - January 1, 2021

Developed foundational capabilities in writing and creative execution, strengthening the craft before moving into higher-ownership roles. Gained practice in adapting to agency workflows and refining ideas into usable deliverables.