I’m Dan-Radu Talpalariu, a creative strategy and communications lead with 10+ years of experience turning complex briefs into clear direction, memorable content, and campaigns that deliver measurable results. I work across brand positioning, messaging systems, and integrated campaign development—aligning stakeholders and teams from early thinking through production and performance reporting. I’ve led multidisciplinary creative work in PR and creative agencies, shaping everything from website content strategy and information architecture to social, video, experiential, and B2B communications. My approach is simple: find the emotional core of an idea, set a high bar for quality, and help the people around me make the work even stronger—whether that’s through concept, writing, visual direction, or precision-quality assurance.

Dan-Radu Talpalariu

I’m Dan-Radu Talpalariu, a creative strategy and communications lead with 10+ years of experience turning complex briefs into clear direction, memorable content, and campaigns that deliver measurable results. I work across brand positioning, messaging systems, and integrated campaign development—aligning stakeholders and teams from early thinking through production and performance reporting. I’ve led multidisciplinary creative work in PR and creative agencies, shaping everything from website content strategy and information architecture to social, video, experiential, and B2B communications. My approach is simple: find the emotional core of an idea, set a high bar for quality, and help the people around me make the work even stronger—whether that’s through concept, writing, visual direction, or precision-quality assurance.

Available to hire

I’m Dan-Radu Talpalariu, a creative strategy and communications lead with 10+ years of experience turning complex briefs into clear direction, memorable content, and campaigns that deliver measurable results. I work across brand positioning, messaging systems, and integrated campaign development—aligning stakeholders and teams from early thinking through production and performance reporting.

I’ve led multidisciplinary creative work in PR and creative agencies, shaping everything from website content strategy and information architecture to social, video, experiential, and B2B communications. My approach is simple: find the emotional core of an idea, set a high bar for quality, and help the people around me make the work even stronger—whether that’s through concept, writing, visual direction, or precision-quality assurance.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Intermediate
Italian
Beginner
German
Beginner

Work Experience

Senior Copywriter & Creative Director at Lighthouse PR
February 1, 2025 - February 1, 2026
Led creative and content development from brief and strategic direction through production and delivery, while staying involved in concept development, writing, and quality control. Guided multidisciplinary creative work through hands-on feedback and delegation, strengthening both the central idea and execution quality. Developed brand positioning, identities, messaging systems, campaign platforms, and content across digital, social, video, experiential, website, and B2B communications. Defined and guided visual directions for brand identities and campaigns (key visuals, imagery, color, typography) and ensured copy-design consistency. Partnered with client stakeholders and cross-functional teams (PR, account, design, production, Product, UX/UI, development) using audience insight, competitor research, and campaign feedback to align strategy with implementation. Selected impact: led a content audit and restructuring of 600+ pages for IPSO Agricultură’s new website; contributed to bui
Senior Copywriter at Dentsu Creative Romania
November 1, 2021 - February 1, 2025
Developed creative strategies, campaign concepts, and content across integrated, digital, social, video, experiential, and promotional campaigns. Owned complex projects end-to-end—from brief and audience insight through ideation, presentations, production, and delivery. Iterated Google and Meta ad copy by building variants for testing and refining messages based on performance feedback. Collaborated cross-functionally with strategy, account, art direction, design, social media, media, and production to translate objectives into channel-specific creative. Worked within brand, legal, and compliance requirements across regulated sectors (banking, insurance, automotive) while translating complex products and technical information into accessible brand content for clients such as Sika. Selected impact: developed Generali’s integrated festival campaign (30,329 leads; 2 million reached); contributed to Milka Generation UnGap, recognized at Lisbon and Kyiv International Advertising Festiva
Senior Copywriter at pastel
January 1, 2018 - January 1, 2021
Developed foundational capabilities in writing and creative execution, strengthening the craft before moving into higher-ownership roles. Gained practice in adapting to agency workflows and refining ideas into usable deliverables.

Education

BA – Psychology at Lucian Blaga University, Sibiu
January 1, 2007 - January 1, 2007
BA – Social Studies at Avram Iancu University, Cluj-Napoca
January 1, 2003 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Financial Services, Consumer Goods, Education, Other, Manufacturing, Agriculture & Mining, Healthcare