Dan-Radu Talpalariu

Led creative and content development from brief and strategic direction through production and delivery, while staying involved in concept development, writing, and quality control. Guided multidisciplinary creative work through hands-on feedback and delegation, strengthening both the central idea and execution quality. Developed brand positioning, identities, messaging systems, campaign platforms, and content across digital, social, video, experiential, website, and B2B communications. Defined and guided visual directions for brand identities and campaigns (key visuals, imagery, color, typography) and ensured copy-design consistency. Partnered with client stakeholders and cross-functional teams (PR, account, design, production, Product, UX/UI, development) using audience insight, competitor research, and campaign feedback to align strategy with implementation. Selected impact: led a content audit and restructuring of 600+ pages for IPSO Agricultură’s new website; contributed to bui

Developed creative strategies, campaign concepts, and content across integrated, digital, social, video, experiential, and promotional campaigns. Owned complex projects end-to-end—from brief and audience insight through ideation, presentations, production, and delivery. Iterated Google and Meta ad copy by building variants for testing and refining messages based on performance feedback. Collaborated cross-functionally with strategy, account, art direction, design, social media, media, and production to translate objectives into channel-specific creative. Worked within brand, legal, and compliance requirements across regulated sectors (banking, insurance, automotive) while translating complex products and technical information into accessible brand content for clients such as Sika. Selected impact: developed Generali’s integrated festival campaign (30,329 leads; 2 million reached); contributed to Milka Generation UnGap, recognized at Lisbon and Kyiv International Advertising Festiva

Developed foundational capabilities in writing and creative execution, strengthening the craft before moving into higher-ownership roles. Gained practice in adapting to agency workflows and refining ideas into usable deliverables.