Dujana Khan

Managed paid acquisition campaigns for 3 e-commerce brands across Google Ads with monthly budgets of $20K-$30K, overseeing keyword strategy, audience targeting, bid adjustments, and performance monitoring. Led a team of 6 marketing specialists, coordinating campaign planning, task allocation, and performance reviews to ensure timely execution of paid media campaigns across multiple brands. Planned monthly paid media strategies 4-6 weeks in advance, aligning campaigns with product launches and promotions; created campaign briefs with defined targeting, KPIs, and tracking (UTMs / GA4) to improve campaign coordination and reporting. Launched and optimized 10-12 Google Ads campaigns per month, maintaining an average CTR of 4.5% and improving conversion rate from 2.6% to 3.4% through continuous optimization. Implemented structured optimization workflows including negative keyword expansion, bid adjustments, and search term analysis, reducing wasted ad spend by 15% and improving ROAS from 3.

Launched targeted Google Search Ads campaigns, leading to a 25% increase in inbound leads and driving monthly revenue growth of PKR 3.5 million. Executed a backlink-building SEO strategy and optimized existing website content including meta tags, improving domain authority by 3 points and achieving a 20% increase in organic traffic within 6 months. Designed segmented drip email campaigns, enhancing email open rates by 20% and lead-to-opportunity conversions by 15%. Developed a local SEO strategy optimizing Google My Business profiles, resulting in a 30% growth in local organic traffic. Created educational content like solar ROI calculators and explainer videos, increasing engagement by 40% across digital channels.

Managed USD 20k monthly ad spend on Google and Meta Ads in the North American and European region, achieving a 30% increase in MQLs within 3 months. Developed an SEO-driven blog strategy ensuring consistent publishing of technical blogs, increasing website traffic by 40% and reducing bounce rates by 15%. Designed and optimized cold email campaigns on Instantly.ai, resulting in a 20% increase in leads and a 15% boost in conversions by incorporating personalized subject lines and adaptive email content. Conducted A/B testing on landing pages, increasing form completions by 22% and reducing CPA by 18%. Led a retargeting campaign on Meta Ads, increasing re-engagement by 25% and improving overall funnel progression by 12%.