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I am a Performance Marketing Specialist with 4+ years of experience in digital and growth marketing, currently leading paid acquisition campaigns for multiple e-commerce brands. I specialize in managing Google Ads campaigns, performance optimization, and data-driven marketing strategies to drive scalable customer acquisition. I have a proven track record of improving ROAS, conversion rates, and campaign efficiency while leading a team of 6 marketers and coordinating cross-functional initiatives. I am pursuing a Master’s in International Business Administration in Germany, with a strong interest in brand growth, consumer marketing, and performance-driven strategy.…I am a Performance Marketing Specialist with 4+ years of experience in digital and growth marketing, currently leading paid acquisition campaigns for multiple e-commerce brands. I specialize in managing Google Ads campaigns, performance optimization, and data-driven marketing strategies to drive scalable customer acquisition. I have a proven track record of improving ROAS, conversion rates, and campaign efficiency while leading a team of 6 marketers and coordinating cross-functional initiatives. I am pursuing a Master’s in International Business Administration in Germany, with a strong interest in brand growth, consumer marketing, and performance-driven strategy.

Dujana Khan

Performance Marketer, Growth Marketer, Product Marketer, +2

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I am a Performance Marketing Specialist with 4+ years of experience in digital and growth marketing, currently leading paid acquisition campaigns for multiple e-commerce brands. I specialize in managing Google Ads campaigns, performance optimization, and data-driven marketing strategies to drive scalable customer acquisition. I have a proven track record of improving ROAS, conversion rates, and campaign efficiency while leading a team of 6 marketers and coordinating cross-functional initiatives. I am pursuing a Master’s in International Business Administration in Germany, with a strong interest in brand growth, consumer marketing, and performance-driven strategy.…I am a Performance Marketing Specialist with 4+ years of experience in digital and growth marketing, currently leading paid acquisition campaigns for multiple e-commerce brands. I specialize in managing Google Ads campaigns, performance optimization, and data-driven marketing strategies to drive scalable customer acquisition. I have a proven track record of improving ROAS, conversion rates, and campaign efficiency while leading a team of 6 marketers and coordinating cross-functional initiatives. I am pursuing a Master’s in International Business Administration in Germany, with a strong interest in brand growth, consumer marketing, and performance-driven strategy.

Available to hire

I am a Performance Marketing Specialist with 4+ years of experience in digital and growth marketing, currently leading paid acquisition campaigns for multiple e-commerce brands. I specialize in managing Google Ads campaigns, performance optimization, and data-driven marketing strategies to drive scalable customer acquisition.

I have a proven track record of improving ROAS, conversion rates, and campaign efficiency while leading a team of 6 marketers and coordinating cross-functional initiatives. I am pursuing a Master’s in International Business Administration in Germany, with a strong interest in brand growth, consumer marketing, and performance-driven strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Intermediate

English

Fluent

Work Experience

Performance Marketing Team Lead at INVENTEL

April 1, 2025 - Present

Managed paid acquisition campaigns for 3 e-commerce brands across Google Ads with monthly budgets of $20K-$30K, overseeing keyword strategy, audience targeting, bid adjustments, and performance monitoring. Led a team of 6 marketing specialists, coordinating campaign planning, task allocation, and performance reviews to ensure timely execution of paid media campaigns across multiple brands. Planned monthly paid media strategies 4-6 weeks in advance, aligning campaigns with product launches and promotions; created campaign briefs with defined targeting, KPIs, and tracking (UTMs / GA4) to improve campaign coordination and reporting. Launched and optimized 10-12 Google Ads campaigns per month, maintaining an average CTR of 4.5% and improving conversion rate from 2.6% to 3.4% through continuous optimization. Implemented structured optimization workflows including negative keyword expansion, bid adjustments, and search term analysis, reducing wasted ad spend by 15% and improving ROAS from 3.

Digital Marketing Specialist at SKY ELECTRIC

December 1, 2023 - December 1, 2024

Launched targeted Google Search Ads campaigns, leading to a 25% increase in inbound leads and driving monthly revenue growth of PKR 3.5 million. Executed a backlink-building SEO strategy and optimized existing website content including meta tags, improving domain authority by 3 points and achieving a 20% increase in organic traffic within 6 months. Designed segmented drip email campaigns, enhancing email open rates by 20% and lead-to-opportunity conversions by 15%. Developed a local SEO strategy optimizing Google My Business profiles, resulting in a 30% growth in local organic traffic. Created educational content like solar ROI calculators and explainer videos, increasing engagement by 40% across digital channels.

Marketing Associate at CLOUD PRIMERO

November 1, 2022 - November 1, 2023

Managed USD 20k monthly ad spend on Google and Meta Ads in the North American and European region, achieving a 30% increase in MQLs within 3 months. Developed an SEO-driven blog strategy ensuring consistent publishing of technical blogs, increasing website traffic by 40% and reducing bounce rates by 15%. Designed and optimized cold email campaigns on Instantly.ai, resulting in a 20% increase in leads and a 15% boost in conversions by incorporating personalized subject lines and adaptive email content. Conducted A/B testing on landing pages, increasing form completions by 22% and reducing CPA by 18%. Led a retargeting campaign on Meta Ads, increasing re-engagement by 25% and improving overall funnel progression by 12%.