Dunc Blair
I’m Dunc Blair, a Creative Director, Copywriter and Scriptwriter based in Tāmaki Makaurau (Auckland).
About
I’m Dunc Blair, a Creative Director, Copywriter and Scriptwriter based in Tāmaki Makaurau (Auckland). I build brand voices and campaigns across TV, radio, video and digital—always starting with the question: what’s the job the idea needs to do?
My work spans integrated campaign development, long-form storytelling, and character-driven advertising systems. I’ve led and produced creative for clients including Air New Zealand, Les Mills International, Star Insure, Wegovy and others, and I’m especially proud of work that earns recognition for both creativity and effectiveness.
- 25 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Working with agencies, brands and in-house marketing teams across New Zealand, Australia and the UK. Develop brand positioning, tone of voice and Character Operating Systems for AI-assisted content. Lead integrated campaigns from concept through to presentation and production. Write scripts for TV, radio, video, narration and digital content, and create long-form storytelling/editorial pieces and creative strategy/messaging frameworks.
Led creative development on major brand campaigns, including Air New Zealand, across TV, digital, social and radio. Worked with strategists, designers and clients to shape creative direction and deliver campaign concepts and executions.
Created campaigns for Xbox 360, Fuji Xerox and Canteen NZ, including the Solomon Fujigwe character for Fuji Xerox.
Education
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