Video-Led Campaigns, Ads, Documentary, Photography Creative Director and filmmaker with 15+ years’ experience producing high-end video campaigns, brand films, and documentary content for luxury, lifestyle, automotive, and heritage brands. I deliver video-first creative packages — from advert concepts and campaign development to production, post, and supporting photography. With full broadcast-quality camera, lighting, audio, and studio capability, I work hands-on to create cinematic work that elevates brand perception and commercial value. Based in Birmingham, working remotely or on location across the UK. Available for freelance, contract, or overflow agency support. Showreel / Process: _Website not available. Sign in: https://www.twine.net/signup_…

Michael Smith

Video-Led Campaigns, Ads, Documentary, Photography Creative Director and filmmaker with 15+ years’ experience producing high-end video campaigns, brand films, and documentary content for luxury, lifestyle, automotive, and heritage brands. I deliver video-first creative packages — from advert concepts and campaign development to production, post, and supporting photography. With full broadcast-quality camera, lighting, audio, and studio capability, I work hands-on to create cinematic work that elevates brand perception and commercial value. Based in Birmingham, working remotely or on location across the UK. Available for freelance, contract, or overflow agency support. Showreel / Process: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Video-Led Campaigns, Ads, Documentary, Photography

Creative Director and filmmaker with 15+ years’ experience producing high-end video campaigns, brand films, and documentary content for luxury, lifestyle, automotive, and heritage brands.

I deliver video-first creative packages — from advert concepts and campaign development to production, post, and supporting photography. With full broadcast-quality camera, lighting, audio, and studio capability, I work hands-on to create cinematic work that elevates brand perception and commercial value.

Based in Birmingham, working remotely or on location across the UK. Available for freelance, contract, or overflow agency support.

Showreel / Process: Website not available. Sign in: https://www.twine.net/signup

See more

Work Experience

Creative Director at Feed Marketing
January 1, 2024 - January 1, 2025
Directed studio outputs across video, design, and campaign rollouts for hospitality clients, delivering consistent brand experiences. Implemented strategic updates to brand identity and design systems, increasing audience engagement across digital and print channels. Streamlined workflows from briefing to delivery, improving efficiency and creative quality.
Creative Director at DustandScratch
January 1, 2022 - Present
Produced cross-platform campaigns (shorts, adverts, documentaries, lifestyle/product photography) for brands across multiple sectors. Oversaw concept development, storytelling, and execution, including advanced robotic motion control video. Partnered with clients and stakeholders to align creative direction with brand strategy and commercial goals.
Head of Design & Video at Morgan Motor Company
January 1, 2010 - January 1, 2022
Spearheaded brand identity transformation, repositioning the company within the luxury automotive market. Directed global multi-channel campaigns across video, print, and digital, deployed to 30+ dealer networks worldwide. Built and scaled an in-house creative studio, managing designers, videographers, and external partners. Delivered high-impact video and photography content that increased brand value perception and contributed to revenue growth.

Education

BSc in Sound and Multimedia Tech at Birmingham City University
January 1, 2007 - January 1, 2010

Qualifications

HSBC Business Thinking Award
January 1, 2012 - December 17, 2025

Industry Experience

Media & Entertainment, Manufacturing, Retail, Travel & Hospitality, Professional Services
    paper Crafting Identity

    Luxury isn’t just about the finished product — it’s about the process, the craft, and the human stories that bring it to life.

    Crafting Identity is a short film that explores how we help brands move beyond disposable content, creating visuals that elevate perceived value, build loyalty, and spark genuine emotional connection.

    I work with design-led, heritage, and lifestyle brands who value storytelling, craftsmanship, and identity. From video production and photography to brand development and sound design — every detail is crafted to showcase not just what you make, but why you make it.