Fragrance Perception

Scent Cognition is a research-driven project developed in collaboration with L’Oréal Research & Innovation and a Cognitive Science Lab. As Creative Director, I led the visual translation of how fragrances are perceived and cognitively processed in the human brain. The project introduces a unique visual framework for fragrance perception, mapping seven core evaluation domains — color, shape, texture, seasonality, notes, and intensity wave — into a coherent, scalable system. Beyond research, this approach opens new application possibilities, such as remote fragrance selection: enabling users to discover a personally aligned scent through a short, intuitive questionnaire — without physical sampling. The project bridges neuroscience, design, and luxury innovation, expanding how fragrance can be understood, communicated, and experienced.