Nordic Ski Boots Collection

Nordic Ski Boots Collection
A ground-up redesign of a cross-country ski boots line created as part of Nordway’s brand relaunch. The project included brand identity, technology hierarchy, and the development of a distinctive, dynamic boot design that clearly differentiates the line from competitors. As Creative Director, I led the creative concept and art direction, supervising a team of designers. A strong directional graphic element, integrating a subtle “N” logo detail, defines the visual identity and creates a recognizable performance-driven silhouette.