Dustin Ellsworth

Solely managed all marketing automation including HubSpot, Zapier, LinkedIn Ads, 6Sense, and Salesforce; led full HubSpot/Salesforce integration; created assets (email, web, PDF, CTAs, motion graphics) and refined lead generation; developed multi-channel marketing strategies across web, email, webinars, and paid media; collaborated with product, sales, and customer success to boost lead generation and customer engagement; produced full funnel reporting and SFDC/HubSpot dashboards; managed LinkedIn Ads campaigns including remarketing, ABM, and events; designed and executed A/B tests across email, 6Sense, LinkedIn Ads, and landing pages to improve engagement and conversions.

- Developed and executed full-funnel, multi-channel marketing strategies, resulting in an increase in engagement and conversion rates through strategic use of CRM tools and data-driven insights. - Collaborated closely with graphic design team, designing digital marketing collateral (email headers and graphics, motion graphics, animated GIFs, CTAs, video production) using Adobe Creative Suite, enhancing brand visibility and supporting sales initiatives, while ensuring quick delivery of campaigns and programs, alleviating need for additional digital assets from the design team. - Responsible for all marketing automation initiatives (MarTech stack implementation and maintenance, major and minor rebrands, marketing data maintenance, audience building and segmentation, surveys, event RSVPs, trade show booth data capture and reengagement initiatives, campaign structure, reporting and management, workflows). - Automated customer alert/outage initiatives, working closely with client services and Salesforce admins to develop a customAPI solution to automatically send client outage notifications through Marketo, directly from Salesforce, enabling client services to leverage automation without needing access to the tool.