I am a creative director with 25+ years in advertising, PR, and digital communication, working with global and local agency networks to build brands that resonate. I combine bold ideas with practical execution, leading teams and hands-on delivery across campaigns, product UI/UX, and digital experiences, always balancing creativity with business impact.

Elias Marendra

I am a creative director with 25+ years in advertising, PR, and digital communication, working with global and local agency networks to build brands that resonate. I combine bold ideas with practical execution, leading teams and hands-on delivery across campaigns, product UI/UX, and digital experiences, always balancing creativity with business impact.

Available to hire

I am a creative director with 25+ years in advertising, PR, and digital communication, working with global and local agency networks to build brands that resonate.

I combine bold ideas with practical execution, leading teams and hands-on delivery across campaigns, product UI/UX, and digital experiences, always balancing creativity with business impact.

See more

Language

English
Fluent
Indonesian
Fluent
Javanese
Fluent

Work Experience

Head of Creative & Demand Generation at SawitPRO
May 1, 2025 - Present
Oversee the full spectrum of creative output across touchpoints, ensuring alignment with the brand’s vision. Lead social content, marketing collaterals, product UI/UX, and website design while owning marketing and e-commerce growth. Balance creativity with business goals to deliver measurable growth and meaningful brand connections.
Independent Creative Director at KitaKreator
August 1, 2022 - April 1, 2025
Co-founded an independent creative bureau, collaborating with clients and partner agencies to deliver integrated campaigns for Botanize, Kegelato, Mitsubishi Fuso, Trakindo, Gayatri Microfinance, and more.
Creative Group Head at Hakuhodo Indonesia
May 1, 2013 - February 1, 2017
Creativity booster; collaborated with regional and local teams to bring ideas to life while managing Nissan Motor Indonesia as a backbone client. Oversaw multiple Nissan brands and campaigns, plus After Service, Corporate, and Global initiatives like GT Academy & UEFA Champions League.
Creative Group Head at Y&R Indonesia
March 1, 2012 - April 1, 2013
Rejuvenated the agency’s creative output; worked with a large global network to deliver integrated campaigns and ensure client trust and satisfaction across multiple accounts.
Creative Director at Zeno Indonesia
March 1, 2017 - July 1, 2022
Built the Creative Department from scratch, growing from 2 to 4x size. Led hybrid creative work across ATL, BTL, activation, social, and digital channels for clients including Wuling Motors Indonesia, SWITCH Mobile Indonesia, Intel Indonesia, Fossil, Dubai Tourism, and New Zealand Tourism & Education.
Creative Group Head at Dentsu Indonesia
June 1, 2004 - February 1, 2012
Eight-year tenure across roles from Art Director to Creative Group Head. Managed diverse clients including Toyota (Kijang Innova, Corporate, Hybrid, Fortuner, Altis, Yaris, etc.), Ajinomoto, Djarum, and AQUA (Danone) among others.
Art Director at XCR Caberawit
April 1, 2003 - May 1, 2004
Small office, big experiences; built teams and handled telco and property clients with limited resources, unlocking growth through collaboration and execution.
Graphic Designer at Asatsu DK Indonesia
March 1, 2001 - March 1, 2003
Strengthened foundation in visual thinking and desktop publishing; contributed to campaigns for Mitsubishi and Toshiba among others, building experience with global brands.
Graphic Designer Intern at Chuosenko Indonesia
May 1, 2000 - August 1, 2000
First exposure to advertising agency life; collaborated on projects and gained foundational industry experience.

Education

Bachelor of arts at Trisakti University
August 19, 1996 - April 21, 2001
Majoring Visual Communication Design

Qualifications

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other
    uniE621 Intel - Mulai Suksesmu
    INTEGRATED DIGITAL CAMPAIGN • SOCIAL MEDIA • ONLINE & ON-GROUND ACTIVATION