Co-Founder & Growth Director at Orchidea Digital

Scaling the agency and delivering growth marketing and UX for SaaS, healthtech, and DTC brands. Led redesign for PAL Robotics achieving +63% engagement, +33% conversion rate, and -59% bounce rate in 3 weeks post-launch. Delivered Apple Watch UX revamp for Flo Health to increase engagement and reduce drop-off. Rebranded Brand Butter, resulting in +75% brand trust, +50% web engagement, and +200% new sessions.

Senior Digital Strategist at Digital Silk

Led digital strategy for global clients across eCommerce, B2B SaaS, and franchise verticals. Managed multi-channel growth marketing strategies including paid, organic, email, and influencer marketing to achieve 7-figure revenue for some clients. Led a team of creatives, developers, and marketing specialists to deliver high-performance results across branding, web, and growth campaigns.

Ecommerce Manager at Phizz

Increased customer lifetime value by 58% through conversion funnel improvements and a retention strategy. Managed a £300K budget across paid and affiliate channels. Oversaw multiple marketing agencies across creative, marketplaces, and social media, coordinating their efforts to optimize results.

Ecommerce & Growth Consultant at Freelance

Advised FMCG and DTC brands on funnel optimization, retention strategy, and performance marketing. Launched and scaled personal DTC health supplement brand to £50K MRR within 30 days using Google Ads exclusively. Defined and executed eCommerce strategy for LA Brewery, increasing online orders by 70% in 3 months. Delivered CRO and website overhaul for Cawston Press, improving user flows and boosting lead conversion by 28%.

Head of Growth at Onecommerce

Scaled in-house brands by 150% on average within the first 3 months and reduced product launch time by 88%. Improved sell-through by 40% via rapid test-and-learn processes. Managed paid marketing and demand forecasting. Optimized UX and conversion funnel strategy, increasing checkouts on D2C stores.

Co-Founder (COO) at Arez Fitness

Increased revenue by 30% through streamlining operations and expanding production categories. Scaled the brand to over 100 retail locations nationwide. Built influencer partnerships that drove more than 500K impressions for the brand.

Co-Founder & Growth Director at Orchidea Digital

Scaling the agency and delivering growth marketing and UX for SaaS, healthtech, and DTC brands. Led redesign for PAL Robotics resulting in +63% engagement, +33% conversion rate, and -59% bounce rate in 3 weeks post-launch. Delivered Apple Watch UX revamp for Flo Health to increase engagement and reduce drop-off. Rebranded Brand Butter achieving +75% brand trust, +50% web engagement, and +200% new sessions.

Senior Digital Strategist at Digital Silk

Led digital strategy for global clients across eCommerce, B2B SaaS, and franchise verticals. Drove multi-channel growth marketing strategy (paid, organic, email, influencer) to 7-figure revenue for some clients. Managed a team of creatives, developers, and marketing specialists to deliver high-performance results across branding, web, and growth campaigns.

Ecommerce Manager at Phizz

Increased customer lifetime value by 58% through conversion funnel improvements and retention strategy. Managed £300K budget across paid and affiliate channels. Coordinated multiple marketing agencies across creative, marketplaces and social for integrated efforts.

Ecommerce & Growth Consultant at Freelance

Advised FMCG and DTC brands on funnel optimization, retention strategy, and performance marketing. Launched and scaled personal DTC health supplement brand to £50K MRR in 30 days using Google Ads only. Executed eCommerce strategy for LA Brewery increasing online orders by 70% in 3 months. Delivered CRO and website overhaul for Cawston Press, improving user flows and boosting lead conversion by 28%.

Head of Growth at Onecommerce

Scaled in-house brands by 150% on average within the first 3 months and cut product launch time by 88%. Improved sell-through by 40% via rapid test-and-learn process. Managed paid marketing and demand forecasting. Optimized UX and conversion funnel to increase checkouts on D2C stores.

Co-Founder (COO) at Arez Fitness

Increased revenue 30% by streamlining operations and expanding production into new categories. Scaled brand to 100+ retail locations nationwide. Built influencer partnerships driving 500K+ impressions for the brand.

Co-Founder & Growth Director at Orchidea Digital

Scaling the agency and delivering growth marketing and UX for SaaS, healthtech, and DTC brands. Led redesign for PAL Robotics resulting in +63% engagement, +33% conversion rate, and -59% bounce rate within 3 weeks post-launch. Delivered Apple Watch UX revamp for Flo Health to increase engagement and reduce drop-off. Rebranded Brand Butter achieving +75% brand trust, +50% web engagement, and +200% new sessions.

Senior Digital Strategist at Digital Silk

Led digital strategy for global clients across eCommerce, B2B SaaS, and franchise verticals. Drove multi-channel growth marketing strategy (paid, organic, email, influencer) generating 7-figure revenues for clients. Led teams of creatives, developers, and marketing specialists to deliver high performance branding, web, and growth campaigns.

Ecommerce Manager at Phizz

Increased customer lifetime value by 58% through conversion funnel improvements and retention strategy. Managed £300K budget across paid and affiliate channels. Coordinated multiple marketing agencies across creative, marketplaces, and social to unify efforts.

Ecommerce & Growth Consultant at Freelance

Advised FMCG and DTC brands on funnel optimization, retention strategy, and performance marketing. Launched and scaled personal DTC health supplement brand to £50K MRR in 30 days purely through Google Ads. Executed eCommerce strategy driving a 70% increase in online orders for LA Brewery in 3 months. Improved CRO and website user flows for Cawston Press, boosting lead conversion by 28%.

Head of Growth at Onecommerce

Scaled in-house brands by an average of 150% within the first 3 months and reduced product launch time by 88%. Improved sell-through by 40% via rapid test-and-learn processes. Managed paid marketing and demand forecasting. Optimized UX and conversion funnels to increase checkouts on D2C stores.