I love what I do so much that I have Photoshop tattoos. I'm an Art Director and Graphic Designer who partners with CPG and lifestyle brands in DTC and retail, and with agency teams. Clients call me a Creative Swiss Army Knife with a solution for most problems. I concept and produce campaigns, paid social, motion graphics, e-comm assets, and print, from idea to final files. I geek out on file organization, DAM, and workflow so high-volume projects stay clean, fast, and low-stress.

Edwin Valle

I love what I do so much that I have Photoshop tattoos. I'm an Art Director and Graphic Designer who partners with CPG and lifestyle brands in DTC and retail, and with agency teams. Clients call me a Creative Swiss Army Knife with a solution for most problems. I concept and produce campaigns, paid social, motion graphics, e-comm assets, and print, from idea to final files. I geek out on file organization, DAM, and workflow so high-volume projects stay clean, fast, and low-stress.

Available to hire

I love what I do so much that I have Photoshop tattoos. I’m an Art Director and Graphic Designer who partners with CPG and lifestyle brands in DTC and retail, and with agency teams. Clients call me a Creative Swiss Army Knife with a solution for most problems. I concept and produce campaigns, paid social, motion graphics, e-comm assets, and print, from idea to final files. I geek out on file organization, DAM, and workflow so high-volume projects stay clean, fast, and low-stress.

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Language

English
Fluent

Work Experience

Graphic Design / Production Design / Retouching at GWFG
August 1, 2024 - May 1, 2025
Created internal presentation decks for massive clients; hero retouching for Kellogg’s Ice Cream packaging; moved high-volume assets using Adobe automations and scripts; implemented Brandfolder (DAM) to improve organization.
Art Direction / Graphic Design / Motion Graphics / Retouching at Mac Brands (Freelance)
December 1, 2023 - November 1, 2025
Collaborated with marketing across cannabis beverage portfolio; on-set involvement for shoots; art directed two shoots, produced one, and edited assets for five; designed social content, emails, merch, packaging, retail displays, and festival booth collateral; managed workflow and file organization.
Graphic Design at MegaMex (Project based)
October 1, 2023 - February 1, 2024
Handled e-commerce visuals for Herdez, Chi-Chi’s, and Don Miguel Foods; built scripts and automations; designed a logo for a mini-taco concept and contributed to the Francia Raisa salsa launch with brand context.
Art Direction / Graphic Design / Motion Graphics at Booyah Advertising (Freelance)
August 1, 2023 - October 1, 2023
Managed digital ads for Aspen Snowmass under strict brand standards; created motion graphics turning a static asset library into animated social content.
Art Direction / Graphic Design / Motion Graphics at Focus Marketing (Project based)
April 1, 2023 - Present
Partnered with a boutique agency to create work for medical clients; led product launches and website builds; created animated social content and print collateral for trade shows.
Retouching at Therabody (Project based)
December 1, 2022 - January 1, 2024
Handled high-volume retouching across packaging, signage, and environmental graphics; performed technical edits like color swaps and skin texture fixes to maintain a premium look; worked on large launches ensuring consistency.
Art Direction / Graphic Design / RFPs / Deck Design / Motion Graphics / Production Design at ORCI (Contract)
October 1, 2022 - May 1, 2023
Produced a large volume of static social assets for Honda and Acura; led ExtraMile social content when the internal AD was swamped; designed visual treatments for Honda TV spots and helped build the LA Metro deck; managed heavy production for a large Chevron billboard run.
Graphic Design / Motion Graphics / Production Design at MasterClass (Contract)
October 1, 2022 - January 1, 2023
Led creative for a major Sunset Blvd billboard; created a full asset kit for a Bitcoin class; applied insider best practices to improve video thumbnails and performance.
Graphic Design / Motion Graphics / Production Design at Ruggable (Contract)
January 1, 2022 - July 1, 2022
Produced high-volume static and motion work for social and email; contributed to the rebrand visuals and supported the Jonathan Adler launch with assets.
Branding / Graphic Design / Motion Graphics / Production Design at SprintRay (Contract)
August 1, 2021 - April 1, 2022
Helped solidify brand guides with the Creative Director, defining the visual language and applying it company-wide. Created print catalogs and trade show material as well as social assets and emails; partnered with motion team to animate technical specs for social.
Graphic Designer / Production Designer at Live Nation (Contract)
May 1, 2021 - November 1, 2021
Managed assets for artists and tours across digital ads and print. Improved workflow by cleaning up file layers and introducing Adobe automations to speed production.
Graphic Designer at Reach Agency
October 1, 2019 - April 1, 2021
Directed Hot Pockets creative when the CD was overloaded, art directed assets and managed the visual rollout. Contributed ideas for Ferrero Crunch & Butterfinger launches and supported Baby Ruth. Also worked on US Navy pitch decks and video edits for social campaigns.
Graphic Designer / Production Designer / Motion Graphics at IMAX
March 1, 2018 - October 1, 2019
Led design for the Ant-Man and the Wasp campaign, producing 40% of 400 assets across 34 languages in 16 days to support a global launch. Built an in-house localization file system that saved the department about $180k. Executed a mix of creative work from motion assets for brand campaigns to concepting immersive theater entrances.

Education

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Qualifications

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services