Available to hire
Creative lead and senior copywriter with 7+ years of experience working in-house and agency settings.
I have led multi-disciplinary teams across different agencies and led brand building and campaign strategy for global clients in tech, fintech, fashion, and lifestyle. I am an expert in digital storytelling that sounds human and in leading cross-platform strategies that culturally resonant with digital-native audiences.
Experience Level
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Beginner
German
Beginner
Tagalog
Fluent
Work Experience
Copywriter at Rogue Creatives SG (Singapore)
October 1, 2018 - February 29, 2020Generated 1.5M+ engagements and 13K organic followers (SEAPAC) by leading digital copy and creative ideation; managed brand Instagram account and produced 435 original assets; wrote AVP scripts that garnered over 2M views. Built brand recall for The Macallan, Coca-Cola, Sketchers, 3M, Singapore Tourism Board, and other brands.
Senior Copywriter at DITO Telecommunications (Manila, PH)
February 1, 2021 - January 31, 2022Contributed to DITO’s rapid rise to over 9 million subscribers within its first 18 months; developed core branding and messaging, including brand voice, slogan, and product names; crafted end-to-end messaging across taglines, visuals, AVPs, digital ads, user communications, and retail touchpoints.
Creative Lead / Senior Copywriter at OLIVER Agency (Manila, PH)
January 1, 2022 - December 31, 2022Drove Maya’s growth to 5.4 million customers and 40% increase in deposit balances by end-2024 by crafting compelling narratives for digital and on-ground campaign activations; collaborated with the Creative Director to streamline creative processes and ensure high-quality outputs.
Associate Creative Director / Senior Copywriter at TBWA\Santiago Mangada Puno Agency (Manila, PH)
September 1, 2021 - August 31, 2023Achieved up to 40% increase in brand engagement and double-digit growth in campaign reach and conversions by spearheading 360° marketing campaigns for Samsung, Spotify, and Smart Telecom; led the regional relaunch of ALIPAY+ connecting 88 million merchants and 1.5 billion users across APAC by leading copywriting and campaign strategy for Alipay ASEAN campaigns.
Creative Lead / Senior Copywriter at VML Philippines Agency (formerly Wunderman Thompson)
November 1, 2023 - August 31, 2024Collaborated with copy and creative teams to win Bronze at the Clio Awards and Silver at Spikes Asia for KITKAT’s Punctuation Breaks; led concept and copy across integrated film, digital, and outdoor advertising; steered social media campaigns, in-app ads, and OOH executions for KITKAT, Burger King, and Disney+, ensuring alignment with brand guidelines and KPIs.
Education
Master of Arts with Distinction at Catalyst Institute of Arts and Technology / University of St. Mark & St. John, Berlin, Germany
September 1, 2023 - October 15, 2025Bachelor of Arts in Philosophy at University of the Philippines, Manila, Philippines
January 1, 2005 - December 31, 2008Bachelor of Arts in Comparative Literature at Kalayaan College, Manila, Philippines
January 1, 2003 - December 31, 2005Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Telecommunications, Professional Services, Retail, Gaming, Computers & Electronics, Other
Experience Level
Expert
Expert
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