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Marketing and Multimedia professional with 20+ years of experience driving content strategy, leading cross-functional teams, and delivering digital and broadcast campaigns. Proven track record overseeing vendors, budgets, and resources while executing projects from concept to completion. Known for building scalable media systems, improving workflows, and producing content that drives audience engagement.…Marketing and Multimedia professional with 20+ years of experience driving content strategy, leading cross-functional teams, and delivering digital and broadcast campaigns. Proven track record overseeing vendors, budgets, and resources while executing projects from concept to completion. Known for building scalable media systems, improving workflows, and producing content that drives audience engagement.

Eric Palfrey

Marketing Strategist, Project Manager, Video Editor, +3

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Marketing and Multimedia professional with 20+ years of experience driving content strategy, leading cross-functional teams, and delivering digital and broadcast campaigns. Proven track record overseeing vendors, budgets, and resources while executing projects from concept to completion. Known for building scalable media systems, improving workflows, and producing content that drives audience engagement.…Marketing and Multimedia professional with 20+ years of experience driving content strategy, leading cross-functional teams, and delivering digital and broadcast campaigns. Proven track record overseeing vendors, budgets, and resources while executing projects from concept to completion. Known for building scalable media systems, improving workflows, and producing content that drives audience engagement.

Available to hire

Marketing and Multimedia professional with 20+ years of experience driving content strategy,
leading cross-functional teams, and delivering digital and broadcast campaigns. Proven track
record overseeing vendors, budgets, and resources while executing projects from concept to
completion. Known for building scalable media systems, improving workflows, and producing
content that drives audience engagement.

Language

English

Fluent

Work Experience

Multimedia Specialist / Project Manager at Direct Results

January 1, 2019 - January 1, 2026

Led production and execution of multimedia marketing campaigns across web, video, and social platforms. Managed client websites and digital assets, ensuring consistent branding and performance. Oversaw e-commerce operations including product updates and inventory management. Coordinated multiple projects simultaneously, managing timelines, resources, and deliverables. Collaborated with clients, internal teams, and vendors to ensure successful campaign execution. Managed multiple concurrent marketing projects across web, video, social, and e-commerce platforms, balancing timelines, resources, and client expectations.

Multimedia Director at New South Media Inc.

January 1, 2018 - January 1, 2019

Managed digital presence for multiple magazine brands, including websites and social media channels. Developed and executed social media and email marketing campaigns. Published editorial content to web platforms, optimizing layout, images, and performance. Produced video content for marketing and promotional use.

Multimedia Specialist at Penn State University

January 1, 2017 - January 1, 2018

Designed and produced multimedia content for digital training and certification programs, improving accessibility and engagement. Developed instructional materials for digital delivery, aligning content with learning objectives. Collaborated with subject matter experts to create clear, engaging educational content.

Station Manager at City of Summersville – Summersville Community Television

January 1, 2003 - January 1, 2017

Built and launched one of West Virginia's first fully digital public access television systems. Directed content strategy and production of 4–6 hours of weekly programming. Led a team of videographers, editors, and contributors across multiple simultaneous productions. Oversaw budgeting, equipment purchasing, and vendor relationships. Managed website and social media platforms to expand audience reach. Partnered with community organizations to develop local programming and content initiatives.

Independent Multimedia Producer at E-Motion Media

January 1, 2006 - Present

Delivered video, web, and digital content solutions for marketing and branding initiatives. Managed client relationships, project scope, and production timelines.

IT Coordinator at City of Summersville

January 1, 2008 - January 1, 2016

Managed systems, vendors, and infrastructure supporting city-wide digital operations.

Lead Video Editor at IQ Media

January 1, 2001 - January 1, 2005

Produced and edited marketing and promotional video content.