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I am a high-impact marketing strategist and compassionate leader with over 5 years of experience driving brand equity and revenue performance in the food & beverage and retail sectors. I architect high-converting D2C funnels, oversee creative direction, and scale digital communities for global brands like Cold Stone Creamery and Domino’s Pizza. I thrive on turning complex business goals into actionable, measurable plans and collaborating with cross-functional teams to deliver growth. I’m a can-do leader who builds teams, mentors others, and obsessively focuses on KPI alignment and customer experience. I enjoy turning data-driven insights into practical campaigns, nurturing partnerships with store networks and vendors, and delivering scalable, ROI-driven marketing programs.…I am a high-impact marketing strategist and compassionate leader with over 5 years of experience driving brand equity and revenue performance in the food & beverage and retail sectors. I architect high-converting D2C funnels, oversee creative direction, and scale digital communities for global brands like Cold Stone Creamery and Domino’s Pizza. I thrive on turning complex business goals into actionable, measurable plans and collaborating with cross-functional teams to deliver growth. I’m a can-do leader who builds teams, mentors others, and obsessively focuses on KPI alignment and customer experience. I enjoy turning data-driven insights into practical campaigns, nurturing partnerships with store networks and vendors, and delivering scalable, ROI-driven marketing programs.

Erick Mukoko

Digital Marketer, Copywriter, Content Creator, +5

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I am a high-impact marketing strategist and compassionate leader with over 5 years of experience driving brand equity and revenue performance in the food & beverage and retail sectors. I architect high-converting D2C funnels, oversee creative direction, and scale digital communities for global brands like Cold Stone Creamery and Domino’s Pizza. I thrive on turning complex business goals into actionable, measurable plans and collaborating with cross-functional teams to deliver growth. I’m a can-do leader who builds teams, mentors others, and obsessively focuses on KPI alignment and customer experience. I enjoy turning data-driven insights into practical campaigns, nurturing partnerships with store networks and vendors, and delivering scalable, ROI-driven marketing programs.…I am a high-impact marketing strategist and compassionate leader with over 5 years of experience driving brand equity and revenue performance in the food & beverage and retail sectors. I architect high-converting D2C funnels, oversee creative direction, and scale digital communities for global brands like Cold Stone Creamery and Domino’s Pizza. I thrive on turning complex business goals into actionable, measurable plans and collaborating with cross-functional teams to deliver growth. I’m a can-do leader who builds teams, mentors others, and obsessively focuses on KPI alignment and customer experience. I enjoy turning data-driven insights into practical campaigns, nurturing partnerships with store networks and vendors, and delivering scalable, ROI-driven marketing programs.

Available to hire

I am a high-impact marketing strategist and compassionate leader with over 5 years of experience driving brand equity and revenue performance in the food & beverage and retail sectors. I architect high-converting D2C funnels, oversee creative direction, and scale digital communities for global brands like Cold Stone Creamery and Domino’s Pizza. I thrive on turning complex business goals into actionable, measurable plans and collaborating with cross-functional teams to deliver growth.

I’m a can-do leader who builds teams, mentors others, and obsessively focuses on KPI alignment and customer experience. I enjoy turning data-driven insights into practical campaigns, nurturing partnerships with store networks and vendors, and delivering scalable, ROI-driven marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Consultant at Freelance / Remote

January 1, 2022 - Present

Developed social media strategies and full-funnel campaigns for international clients in real estate, B2C services, and e-commerce. Produced compelling copy and visual assets tailored for engagement across global channels. Used scheduling tools like Buffer and Hootsuite to coordinate content calendars. Translated technical service offerings into emotionally engaging posts, increasing social traffic by 45%. Monitored and flagged brand mentions to manage risk and protect client reputation.

Digital Marketing Lead – ColdStone Creamery & Domino’s Pizza Kenya at Eat’N’Go Africa

December 31, 2022 - July 11, 2025

Designed and implemented brand-aligned social content for campaigns and product launches. Created over 500+ social media cards, stories, and reels to support national campaigns. Collaborated with influencers and media partners, boosting engagement by 40%. Tracked KPIs and developed weekly reports to optimize reach and impressions. Engaged audiences through moderated community management on all platforms.

Customer Service Representative at Americana Group – National Food Company, Qatar

December 31, 2018 - July 11, 2025

Delivered front-line customer care, managing inquiries and feedback via digital channels. Gained experience handling multi-language communication in high-volume settings.

Digital Marketing Manager at Cold Stone Creamery Kenya

January 1, 2019 - December 31, 2021

Rebuilt and scaled the digital brand presence to 230K+ active followers; transformed organic social channels into primary D2C revenue drivers; led cross-functional campaigns and improved revenue performance.

Digital Marketing Manager at Domino’s Pizza Kenya

January 1, 2019 - December 31, 2021

Scaled the Facebook community from 0 to 145K+ followers; managed full-funnel digital marketing to drive lead generation and online orders; reduced CAC via strategic SEO and automated retargeting; implemented social automation protocols to improve response times and customer satisfaction.

Digital Marketer at Noble's Shoes Kenya

January 1, 2017 - December 31, 2019

Launched multi-channel digital strategies for a retail-centric business, focusing on driving foot traffic and online sales; produced engaging visual assets and managed paid advertising budgets to maximize ROI during seasonal launches.