My name is Elie Ghanime, also known as AbsurdGuru on Instagram, TikTok & YouTube. I juggle between working in strategy with a Dubai-based creative agency handling clients globally alongside creating content for both myself and freelance. I built brand pages reaching over a million views organically several times. I know what clicks and what works on social today, and I also have a creative lens when it comes to execution and hooks. Would love to discuss this further and to show how merging being a content creator and a creative strategist could be be beneficial for this role.

Elie Ghanime

My name is Elie Ghanime, also known as AbsurdGuru on Instagram, TikTok & YouTube. I juggle between working in strategy with a Dubai-based creative agency handling clients globally alongside creating content for both myself and freelance. I built brand pages reaching over a million views organically several times. I know what clicks and what works on social today, and I also have a creative lens when it comes to execution and hooks. Would love to discuss this further and to show how merging being a content creator and a creative strategist could be be beneficial for this role.

Available to hire

My name is Elie Ghanime, also known as AbsurdGuru on Instagram, TikTok & YouTube. I juggle between working in strategy with a Dubai-based creative agency handling clients globally alongside creating content for both myself and freelance. I built brand pages reaching over a million views organically several times. I know what clicks and what works on social today, and I also have a creative lens when it comes to execution and hooks. Would love to discuss this further and to show how merging being a content creator and a creative strategist could be be beneficial for this role.

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Language

English
Advanced
Arabic
Fluent
French
Intermediate

Work Experience

Graphic Designer - Internship at Bartartine
March 1, 2019 - June 1, 2019
Label designs; Research & Insights; Competition analysis; Asset creation; Copywriting; VFX
Marketing - Internship at Zaatar w Zeit
June 1, 2019 - September 1, 2019
Marketing internship; Microsoft Word/Excel/PowerPoint; Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, Audition, InDesign
Senior Digital Marketing Executive at ESTAZ Esports
October 1, 2021 - Present
Content Calendars; Landscape Assessments; Copywriting; Target Audience Research; Performance Reports; Paid Media; Community Management
Digital Marketing Specialist at THE Agency
October 1, 2021 - Present
Community Management; Research / Analysis; Graphic Design; Paid Media; Social Media Calendars; Branding & Rebranding; Landscape Assessments; Copy-writing; Target Audience Research; Monthly Reporting; Creative Strategies
Senior Social Media Executive at THE Agency
February 1, 2023 - Present
Content Calendars; Branding & Rebranding; Landscape Assessments; Copy-writing; Target Audience Research; Monthly Reporting; Creative Strategies; Community Management
Co-Host / Editor at Do Not Worry - YT Podcast
July 1, 2021 - Present
Editing weekly episodes; Co-hosting episodes
Digital Marketing Executive at You Experience - Dubai
July 1, 2021 - Present
Marketing initiatives; social media management; content creation

Education

Bachelor's Degree in Advertising & Marketing at Notre Dame University Lebanon, Keserwan
January 1, 2016 - January 1, 2020
Lebanese Baccalaureate Official Curriculum - Humanities at Notre Dame De Louaize School (NDL)
January 11, 2030 - April 20, 2026

Qualifications

Excel Skills for Business
April 1, 2021 - July 1, 2021
Social Media Management (Facebook)
April 1, 2021 - July 1, 2021
Advertising with Facebook
April 1, 2021 - July 1, 2021
Dean’s Honor List
January 11, 2030 - April 20, 2026
IAA Academy - International Advertising Associate Program
April 1, 2021 - July 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail