I'm Emma Trask, a creative director and strategist with a two-decade career shaping campaigns, narratives, and cross-functional creative work across fashion, media, and digital platforms. I bring a client-facing, concept-driven approach grounded in storytelling, visual systems, and clear commercial thinking. My work spans campaign direction, creative strategy, deck development, and production oversight, with a focus on delivering polished, on-brand creative that performs across channels.…

Emma Trask

I'm Emma Trask, a creative director and strategist with a two-decade career shaping campaigns, narratives, and cross-functional creative work across fashion, media, and digital platforms. I bring a client-facing, concept-driven approach grounded in storytelling, visual systems, and clear commercial thinking. My work spans campaign direction, creative strategy, deck development, and production oversight, with a focus on delivering polished, on-brand creative that performs across channels.…

Available to hire

I’m Emma Trask, a creative director and strategist with a two-decade career shaping campaigns, narratives, and cross-functional creative work across fashion, media, and digital platforms.

I bring a client-facing, concept-driven approach grounded in storytelling, visual systems, and clear commercial thinking. My work spans campaign direction, creative strategy, deck development, and production oversight, with a focus on delivering polished, on-brand creative that performs across channels.

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Language

English
Fluent

Work Experience

Founder & Creative Systems Architect at Ellellula.ai
May 1, 2025 - Present
Lead hybrid creative studio focusing on transforming excess inventory into new products, storytelling, and commercial value; combined creative direction with structured systems thinking to deliver brand-aligned visuals, concepts, and strategic frameworks.
Founder & Creative Director at The Chrysalis Lab
January 1, 2022 - Present
Director visuals storytelling and creative development for limited-edition collections, collaborations, and editorial projects.
Fashion Director at Self-Employed
November 1, 1999 - November 1, 2001
Led creative direction across campaigns, editorial, and entertainment, shaping visual narratives for brands, publications, and talent.
Costume Designer at The CW Network
July 1, 2011 - April 1, 2012
Designed and executed wardrobe for a major television series, balancing creative intent with production realities.
Marketing & Communications Manager at Hewlett-Packard
February 1, 1994 - February 1, 1995
Managed marketing and communications activities in New Zealand.
Event Marketing Consultant at Self-Employed
February 1, 1995 - October 1, 1999
Delivered brand-consistent events, sponsorships, and experiential marketing across markets in New Zealand and New York.
Founder & Creative Systems Architect at Libellula.ai
May 1, 2025 - Present
Lead AI-driven visual creation across stills and video. Develop transformation-based imagery aligned with each brand's identity and commercial goals. Produce photorealistic model visuals, lifestyle scenes, and digital-first campaign assets. Build structured prompt systems informed by drape, texture, silhouette, and fashion-accurate detail. Create decks for global fast-trend and mass-market brands, integrating transformation logic, capsule concepts, and sustainability metrics. Architect inventory analysis, brand DNA mapping, market insights, and strategy frameworks used to validate capsule direction and SKU-level performance.
Founder and Creative Director at The Chrysalis Lab
January 1, 2022 - Present
Developed transformation-driven creative systems that informed the foundation of Libellula.ai. Directed visual storytelling, editorial imagery, and narrative objects.
Celebrity Stylist at Self Employed
November 1, 2001 - May 1, 2024
Styled campaigns, editorial, and e-commerce projects. Worked with brands, magazines, celebrities, photographers, and directors to shape final imagery.
Fashion Director at Beijing Publishing Group
October 1, 1999 - November 1, 2001
Led the creative vision for FASHION Beijing's NYC office. Curated and styled editorial photo shoots and runway presentations.
Event Marketing Consultant at Self Employed
February 1, 1995 - October 1, 1999
Developed and implemented strategic event marketing programs for major clients. Produced high-profile events with seamless execution.
Marketing and Communications Manager at Hewlett-Packard
February 1, 1994 - February 1, 1995
Managed press relations, sponsorship, and event marketing programs to support brand visibility.
Fashion Director at Beijing Publishing Group
November 1, 2001 - May 1, 2004
Developed concepts and visuals strategies from brief to delivery; collaborated with photographers, directors, and creative teams to ensure cohesive final imagery; directed on-set styling and execution.

Education

Bachelor of Commerce and Administration at Victoria University of Wellington
January 1, 1994 - January 1, 1995
Bachelor of Commerce and Administration at Victoria University of Wellington
January 11, 2030 - April 19, 2026
Bachelor of Commerce and Administration at Victoria University of Wellington
February 1, 1994 - February 1, 1995

Qualifications

Hollywood Style Award for Excellence in Costume Design
January 11, 2030 - April 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Other
    paper MONARCH @ The Cosmopolitan of Las Vegas
    Immersive Video Installation I designed and produced all wardrobe looks for this large-scale video installation, shaping the visual identity across multiple scenes. I served as the creative director for all looks, collaborating with the CMO and video team to ensure aesthetic cohesion and brand alignment.…