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Hi, I'm Ekaterina Ticu, a Marketing & Communications professional focused on digital content, social media strategy, and community building. I create conversion-driven content that boosts visibility, engagement, and business results. Over the years, I've built and scaled online communities, designed content strategies for brands, and collaborated on cross-cultural initiatives across Europe. I love turning data into story-driven content and using AI tools to craft compelling copy and visuals.…Hi, I'm Ekaterina Ticu, a Marketing & Communications professional focused on digital content, social media strategy, and community building. I create conversion-driven content that boosts visibility, engagement, and business results. Over the years, I've built and scaled online communities, designed content strategies for brands, and collaborated on cross-cultural initiatives across Europe. I love turning data into story-driven content and using AI tools to craft compelling copy and visuals.

Ekaterina Ticu

Marketing Strategist, Brand Strategist, Content Strategist, +2

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Hi, I'm Ekaterina Ticu, a Marketing & Communications professional focused on digital content, social media strategy, and community building. I create conversion-driven content that boosts visibility, engagement, and business results. Over the years, I've built and scaled online communities, designed content strategies for brands, and collaborated on cross-cultural initiatives across Europe. I love turning data into story-driven content and using AI tools to craft compelling copy and visuals.…Hi, I'm Ekaterina Ticu, a Marketing & Communications professional focused on digital content, social media strategy, and community building. I create conversion-driven content that boosts visibility, engagement, and business results. Over the years, I've built and scaled online communities, designed content strategies for brands, and collaborated on cross-cultural initiatives across Europe. I love turning data into story-driven content and using AI tools to craft compelling copy and visuals.

Available to hire

Hi, I’m Ekaterina Ticu, a Marketing & Communications professional focused on digital content, social media strategy, and community building. I create conversion-driven content that boosts visibility, engagement, and business results.

Over the years, I’ve built and scaled online communities, designed content strategies for brands, and collaborated on cross-cultural initiatives across Europe. I love turning data into story-driven content and using AI tools to craft compelling copy and visuals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

French

Beginner

Russian

Fluent

Work Experience

Digital Marketing & Content Strategist (Freelance/Self-employed) at Self-employed (Freelance)

April 1, 2019 - Present

Developed and managed multiple Instagram-based brands and community platforms (Vintage Büro, Rotkreuz City); built and scaled digital communities (10K+ followers, 100K+ monthly views); created conversion-driven content strategies supporting visibility and sales; produced high-performing visual and video content (Reels); managed content projects and collaborations for local initiatives; analyzed performance data and continuously optimized content; used AI tools (ChatGPT, Meta AI) for content ideation and copywriting.

Host at Fachstelle Migration Zug

April 1, 2025 - Present

Supporting community engagement and intercultural communication initiatives in Zug.

Family Phase & Business Development at Family Phase & Business Development

February 1, 2014 - March 1, 2019

Family responsibilities and relocation; entrepreneurship training (IFJ.ch) and business idea development.

Consultant – United Nations Economic Commission for Europe, Trade Division at United Nations Economic Commission for Europe (UNECE), Trade Division

February 1, 2013 - October 1, 2013

Economic analysis, translation (EN–RU), support of international events.

Deputy Director – Career Center at Russian Academy of National Economy and Public Administration (RANEPA), Career Center

March 1, 2012 - January 1, 2013

Built partnerships with leading employers for international relations students (Coca-Cola, Ernst & Young and others); managed internship placements and maintained database of partner organizations; prepared analytical reports on student employment trends.

Chief Consultant – Representative Office of Vologda Region at Representative Office of Vologda Region

August 1, 2008 - December 1, 2011

Led regional marketing and branding initiatives (tourism, public communication); built and grew early online community (VK) and organized stakeholder events (150+ participants); developed targeted communication using a 1,500+ contact database.