I’m a designer from Atlanta with 20 years of experience helping organizations elevate their brands through strategic, human-centered creative. My background spans B2B SaaS, nonprofit, education, and corporate sectors, giving me a rare blend of industry depth and design versatility. What differentiates me is my ability to merge creative direction with execution — leading teams, shaping brand systems, and building campaigns that connect clearly and drive results. Whether I’m designing, directing, or collaborating cross-functionally, I bring clarity, strategic thinking, and a strong visual point of view to every project. ⸻ Employment and project experience Founder + Creative Director / Graphic Design Consultant — East Raven Design, Atlanta, GA March 2016 – Present (Serving clients across tech, SaaS, nonprofit, corporate, and youth-focused organizations.) Creative Director — Applied Systems, Atlanta, GA May 2017 – October 2025…

Kiara Williams

I’m a designer from Atlanta with 20 years of experience helping organizations elevate their brands through strategic, human-centered creative. My background spans B2B SaaS, nonprofit, education, and corporate sectors, giving me a rare blend of industry depth and design versatility. What differentiates me is my ability to merge creative direction with execution — leading teams, shaping brand systems, and building campaigns that connect clearly and drive results. Whether I’m designing, directing, or collaborating cross-functionally, I bring clarity, strategic thinking, and a strong visual point of view to every project. ⸻ Employment and project experience Founder + Creative Director / Graphic Design Consultant — East Raven Design, Atlanta, GA March 2016 – Present (Serving clients across tech, SaaS, nonprofit, corporate, and youth-focused organizations.) Creative Director — Applied Systems, Atlanta, GA May 2017 – October 2025…

Available to hire

I’m a designer from Atlanta with 20 years of experience helping organizations elevate their brands through strategic, human-centered creative. My background spans B2B SaaS, nonprofit, education, and corporate sectors, giving me a rare blend of industry depth and design versatility. What differentiates me is my ability to merge creative direction with execution — leading teams, shaping brand systems, and building campaigns that connect clearly and drive results. Whether I’m designing, directing, or collaborating cross-functionally, I bring clarity, strategic thinking, and a strong visual point of view to every project.

⸻

Employment and project experience

Founder + Creative Director / Graphic Design Consultant — East Raven Design, Atlanta, GA
March 2016 – Present
(Serving clients across tech, SaaS, nonprofit, corporate, and youth-focused organizations.)

Creative Director — Applied Systems, Atlanta, GA
May 2017 – October 2025

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Language

English
Fluent

Work Experience

Director, Creative Services at Applied Systems, Inc.
May 29, 2017 - October 10, 2025
Quickly adapt to shifting priorities to lead creative direction for three Insurtech SaaS B2B marketing and brand strategy—partnering with cross-functional and executive teams to deliver campaigns that exceed engagement goals and support major product launches.
Senior Graphic Designer at Direcpath / Gigamonster
September 1, 2016 - March 1, 2017
Delivered cohesive marketing materials under tight deadlines, aligning creative output with company brand standards. • Designed print, digital, and social media assets that enhanced brand consistency and reach. • Developed targeted strategies and compelling visuals that elevated customer engagement.
Senior Graphic Designer at Quality Assist, Inc,
September 1, 2015 - September 1, 2016
Provided full-cycle creative services from concept to delivery, meeting tight schedules and client needs. • Increased customer satisfaction with visually engaging eLearning modules. • Created award-winning learning system recognized with a Silver Excellence Award (2016).
Senior Designer at Boys & Girls Clubs of America
June 2, 2014 - September 1, 2015
Directed creative efforts for national campaigns and conferences. • Managed a design team to deliver high-quality event branding on schedule and within budget. • Developed cohesive visual identities that strengthened brand messaging.
Senior Graphic Designer at Verizon Telematics, Inc. (formerly Hughes Telematics)
March 3, 2008 - May 1, 2014
• Led UI/UX design and brand campaigns for major B2B and B2C clients. • Produced impactful campaigns for brands such as Mercedes-Benz, Volkswagen, and State Farm. • Designed user-centric interfaces that improved mobile and web app usability.
Creative Consultant at East Raven Design
February 29, 2016 - Present
Lead brand transformations and campaign execution for non-profit, tech, and corporate clients. Specialize in rapid onboarding and delivering impactful work within compressed timelines. Drove a 100% increase in fundraising for Girls' LEAP with targeted campaign strategy and design. Designed user-focused UI/UX solutions that improved engagement and usability across client sites. Produced branding and marketing solutions for high-profile clients including Boys & Girls Clubs of America, Diversity in Leadership Institute, Girl’s LEAP, and Acuity Brands.

Education

Bachelors of Fine Arts at Art Institute of Atlanta
August 1, 2000 - December 31, 2004
Masters of Art at Savannah College of Art and Design
August 1, 2012 - May 30, 2014
Professional Diploma in Copywriting and Business Writing at Udemy
January 11, 2025 - September 17, 2025

Qualifications

Figma Training Course, Saas Design 2023
September 17, 2025 - September 17, 2025
Leading for Creativity: Empowering Others to Tackle Challenges Creatively, IDEO, 2018
September 17, 2025 - September 17, 2025
Brand Leadership: Building Brand and Culture, LinkedIn, 2021
September 17, 2025 - September 17, 2025

Industry Experience

Non-Profit Organization, Professional Services, Software & Internet, Media & Entertainment, Education
    paper Diversity in Learning Research Study Report

    In this multi-page report, I combined strategic layouts and clean visuals to present complex data and insights clearly and impactfully. I also aligned design elements with the paper’s innovative tone to enhance readability and engagement.

    Tools: InDesign, Photoshop
    Role: Graphic Design Consultant

    https://www.twine.net/signin

    paper EZLynx Rebrand

    Creative Direction | Brand Strategy | Project Management

    As Creative Director, I led the evolution of EZLynx’s visual identity, strengthening its presence in the insurance industry and positioning it as a modern innovation brand under Applied Systems. I spearheaded the creative direction for the in-app ad redesign, transforming the visuals to drive a 157.6% surge in leads.

    Tools: Illustrator, Figma, InDesign, ChatGPT
    https://www.twine.net/signin