I’m an experienced Creative Content Producer who specializes in high-volume, performance-driven video for retail, food, and lifestyle brands. Over the past five years I’ve produced 100–150 branded video assets annually for major Canadian retailers, while also running my own online brand, _Email not available. Sign in: https://www.twine.net/signup_ My end-to-end production approach blends strategic thinking with hands-on execution to deliver polished short-form content that fuels campaign goals and social trends. I independently handle ideation, scripting, shooting, editing, colour correction, and delivery, ensuring brand consistency and fast turnaround. My work includes hundreds of high-performing assets, with numerous videos reaching millions of views, including an Instagram Reel that organically reached 56.6 million views.

Ryan White

I’m an experienced Creative Content Producer who specializes in high-volume, performance-driven video for retail, food, and lifestyle brands. Over the past five years I’ve produced 100–150 branded video assets annually for major Canadian retailers, while also running my own online brand, _Email not available. Sign in: https://www.twine.net/signup_ My end-to-end production approach blends strategic thinking with hands-on execution to deliver polished short-form content that fuels campaign goals and social trends. I independently handle ideation, scripting, shooting, editing, colour correction, and delivery, ensuring brand consistency and fast turnaround. My work includes hundreds of high-performing assets, with numerous videos reaching millions of views, including an Instagram Reel that organically reached 56.6 million views.

Available to hire

I’m an experienced Creative Content Producer who specializes in high-volume, performance-driven video for retail, food, and lifestyle brands. Over the past five years I’ve produced 100–150 branded video assets annually for major Canadian retailers, while also running my own online brand, Email not available. Sign in: https://www.twine.net/signup My end-to-end production approach blends strategic thinking with hands-on execution to deliver polished short-form content that fuels campaign goals and social trends.

I independently handle ideation, scripting, shooting, editing, colour correction, and delivery, ensuring brand consistency and fast turnaround. My work includes hundreds of high-performing assets, with numerous videos reaching millions of views, including an Instagram Reel that organically reached 56.6 million views.

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Language

English
Fluent

Work Experience

Content Producer, Loblaws Agency at Loblaws Agency
January 1, 2022 - November 14, 2025
End-to-end production of hundreds of high-volume video assets and social media content for core enterprise retail brands (President’s Choice, Loblaws, PC Optimum, No Frills, SDM). Strategically oriented to trend-setting, retail-focused content that aligns with campaign goals and delivers assets with millions of views, including a top-performing asset with 56.6M views. Manages the full lifecycle from ideation, storyboarding, and scripting through on-set filming to final post-production editing. Performs editing, sound design, and color correction using Adobe Premiere Pro, CapCut Pro, and AI editing tools. Specialized in food and recipe content with kitchen hacks and product-forward concepts for UGC aesthetics.
Food Content Creator & Brand Owner at Eastside Foodie
January 1, 2020 - November 14, 2025
Built a multi-platform audience (TikTok, Instagram, Facebook, YouTube) and produced 1,400+ original food/lifestyle pieces (800+ TikTok videos, 600+ Instagram posts). Created and executed recipes, kitchen hacks, food photography, and trend-based short-form content for a global online audience. Managed brand partnerships, content strategy, community engagement, and analytics.
Brand Strategist & Food Content Consultant at SOUPS 2GO & THE LASS AND LADLE
January 1, 2022 - January 1, 2022
Developed online marketing and social media strategies for two distinct food/retail brands, driving daily brand-building and customer engagement. Managed all digital and printed marketing material production, including retail packaging and product line materials. Consulted on menu development and oversaw commercial food production logistics, including procuring wholesale clients (e.g., Foodland).
Direct Response Marketing & DM Design Specialist at WHITE DESIGN
January 1, 2020 - January 1, 2020
Leveraged design expertise to develop successful direct mail promotions for international direct marketing campaigns, meeting tight deadlines in rapid-fire production cycles. Collaborated with copywriters and multidisciplinary teams to coordinate digital and print international DM campaigns.

Education

Bachelor of Fine Arts (B.F.A.) - Painting + Graphic Design & Marketing at Emily Carr University of Art & Design
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services