Available to hire
I’m a results-driven digital marketing, SEO, GEO/AEO, and SEM specialist with 7+ years of experience driving global business performance and digital transformation. I have led high-performance teams to expand market presence across 25 countries for firms like IIHT Technologies and Aluko & Oyebode. My expertise spans Technical SEO, SEM, AI Search Optimization (GEO/AEO), and Strategic Branding across IT, healthcare, and legal sectors. Recognized as ‘Digital Transformation Leader of the Year’ and a 2025 Global Winner, I deliver award-winning strategies that integrate traditional search excellence with AI-driven visibility to maximize ROI and sustainable revenue for Australian and international markets.
Skills
Experience Level
Expert
Expert
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Expert
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Expert
Language
English
Fluent
Work Experience
Client Digital Business Consultant at Mas Adroit (Adroit Engtech Pty Ltd)
July 1, 2025 - PresentLed data-driven digital marketing, AI-SEO and GEO growth strategies for multiple clients, improving AI visibility, search presence, qualified traffic acquisition, and overall digital authority. Planned, built, and optimized websites and high-converting landing pages with strong emphasis on user experience, conversion optimization, structured data, and AI-readable search performance. Managed advanced SEO, AEO and GEO initiatives including keyword intelligence, semantic optimisation, entity alignment, and performance analytics to strengthen organic rankings and AI-generated search inclusion. Ran performance-focused paid digital advertising campaigns (PPC), continuously optimising budgets, creatives, audience signals, and conversion pathways to maximise ROI and lead quality. Developed and executed integrated, AI-enhanced digital campaigns across content, email, and social platforms, partnering closely with clients to align business goals with scalable digital growth systems.
SEO, GEO & Local Search Specialist at Royal Floors
March 1, 2025 - July 31, 2025Directed end-to-end SEO and Generative Engine Optimization (GEO) strategy for a retail business, optimising 26 high-value landing pages and digital profiles across five physical showrooms to secure visibility in both Google Search & AI-generated responses. Executed large-scale semantic research, mapping 520 high-value keywords and entities to align with user intent, ensuring content architecture satisfied both traditional ranking algorithms and Large Language Model (LLM) queries. Performed a comprehensive AEO content audit, restructuring 24 pages and creating two strategic assets with optimised schema and natural-language phrasing to improve answer-engine readability, relevance, and conversion potential. Deployed a hyper-local GEO strategy across five markets (Penrith, Windsor, Hornsby, Campbelltown, and Logan), strengthening local entity signals to maximise citations in location-based AI recommendations & drive showroom foot traffic. Delivered 26 fully optimised, developer-ready conte
Search Marketing, SEO & GEO Specialist at Bloom Beyond Counselling
June 1, 2024 - June 30, 2025Drove digital and AI-search growth for a telehealth counselling service by designing and optimising conversion-focused websites and landing pages structured for SEO, GEO, and AEO, improving user experience, enquiry flow, online accessibility, and visibility across both search engines and AI-generated results. Planned and executed SEM-led digital marketing strategies, integrating Google Ads (PPC), SEO, GEO, and AI-optimised landing architectures to increase qualified traffic, AI-assisted discovery, lead volume, and conversion rates. Managed and optimised Google Ads and PPC campaigns, refining keyword targeting, semantic themes, ad copy, and budgets to improve CTR, cost-per-lead, lead quality, and performance signals that supported paid and organic/AI search visibility. Monitored and analysed performance and discovery metrics (traffic, CPC, CTR, conversions, enquiries, & search visibility trends) to optimise campaigns, strengthen content relevance for answer engines, improve lead quality
Digital Marketing & Growth Manager at Carmedis Limited
May 1, 2023 - June 30, 2024Planned and executed digital campaigns integrating standard SEO with early Generative Engine Optimization (GEO) tactics, increasing traffic, engagement, and lead generation for a technology and software business. Supported the launch of a mobile platform through entity-based search and paid media, strengthening authority signals and contributing to a 60% increase in user engagement across Nigeria and the USA. Optimised paid search and social performance, focusing on semantic relevance and user intent to improve CTR and conversion rates, ensuring efficiency through advanced targeting and continuous ad testing. Used analytics to track traffic, leads, and conversion quality, applying insights to adapt strategies for both traditional search and emerging AI-driven discovery, supporting continuous optimisation and ROI growth.
Digital Marketing & Branding Strategist at Aluko & Oyebode
April 1, 2021 - April 30, 2023Owned end-to-end digital marketing, SEO, SEM, website, and search visibility for a leading African law firm with 160+ attorneys, 24 partners, and operations across 14 countries, delivering first-page Google rankings for priority keywords, sustained organic traffic growth, and increased inbound enquiries. Planned and executed SEO-led content, landing pages, and website optimization, improving organic sessions, search impressions, CTR, and conversion rates across client enquiries, awards submissions, and event registrations. Drove lead generation and engagement via email marketing, digital campaigns, and online events, supporting business development with measurable increases in campaign reach, qualified leads, and client interactions. Managed performance analytics and digital reputation using Google Analytics, Search Console, SEMrush, and CRM systems, while overseeing global directories, awards, and rankings (Chambers, Legal 500, IFLR1000).
Digital Search Marketing (SEO/SEM) Specialist at AptVet Laboratory
January 1, 2018 - March 31, 2021Owned SEO, SEM, and digital search strategy for a healthcare and infectious-disease laboratory, executing targeted online campaigns that increased search visibility, organic traffic, brand recognition, and lead enquiries across diagnostic services. Drove data-led growth through market research, competitor analysis, and content optimization, aligning SEO content, digital platforms, and public-health messaging to improve engagement, organic growth, and conversion. Monitored and optimized digital performance and budgets, producing executive-level analytics and ROI reports, while leading cross-functional teams (30+ staff, 5 managers) to deliver integrated digital marketing and business-development initiatives.
Education
Master of Artificial Intelligence Research at Western Sydney University (WSU)
July 1, 2025 - January 12, 2026Master of Science (MSc.) at European Institute of Business Management
September 1, 2023 - September 1, 2024Bachelor of Science (BSc.) – Healthcare Management at European Institute of Business Management
February 15, 2022 - April 11, 2025Bachelor of Science (BSc.) – Microbiology at Chukwuemeka Odumegwu Ojukwu University
September 6, 2010 - October 10, 2014Qualifications
Diploma in Digital Marketing & Branding (Inclusive of Website Design & Graphics Design Courses)
January 1, 2015 - February 1, 2017Diploma in Data Science and Machine Learning
June 28, 2021 - June 17, 2022Professional Diploma in Artificial Intelligence and Machine Learning
September 5, 2022 - September 22, 2023Certificate of Achievement: Artificial Intelligence Accenture with The CPD Certification Service, UK
June 14, 2023 - January 12, 2026Certification in Data Science & Analytics
January 1, 2019 - January 1, 2020Certificate of Achievement: Building with Artificial Intelligence
October 5, 2024 - January 12, 2026Certificate of Achievement: Python for Data Science
October 5, 2024 - January 12, 2026Certificate of Completion: Artificial Intelligence in Healthcare
October 1, 2024 - January 12, 2026Industry Experience
Healthcare, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
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