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Hi, I’m Larry Favour, a Shopify Growth Specialist and founder of Velocte. I partner with ecommerce brands to boost traffic, conversion rates, and revenue through store redesigns, email automation, and social media marketing. I specialize in diagnosing underperforming stores, building end-to-end funnels, and executing data-driven campaigns that deliver tangible results. My approach blends UX improvements with targeted content and outreach to drive sustainable growth for Shopify merchants.…Hi, I’m Larry Favour, a Shopify Growth Specialist and founder of Velocte. I partner with ecommerce brands to boost traffic, conversion rates, and revenue through store redesigns, email automation, and social media marketing. I specialize in diagnosing underperforming stores, building end-to-end funnels, and executing data-driven campaigns that deliver tangible results. My approach blends UX improvements with targeted content and outreach to drive sustainable growth for Shopify merchants.

Larry Favour

Content Creator, Social Media Manager, Content Producer, +6

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Hi, I’m Larry Favour, a Shopify Growth Specialist and founder of Velocte. I partner with ecommerce brands to boost traffic, conversion rates, and revenue through store redesigns, email automation, and social media marketing. I specialize in diagnosing underperforming stores, building end-to-end funnels, and executing data-driven campaigns that deliver tangible results. My approach blends UX improvements with targeted content and outreach to drive sustainable growth for Shopify merchants.…Hi, I’m Larry Favour, a Shopify Growth Specialist and founder of Velocte. I partner with ecommerce brands to boost traffic, conversion rates, and revenue through store redesigns, email automation, and social media marketing. I specialize in diagnosing underperforming stores, building end-to-end funnels, and executing data-driven campaigns that deliver tangible results. My approach blends UX improvements with targeted content and outreach to drive sustainable growth for Shopify merchants.

Available to hire

Hi, I’m Larry Favour, a Shopify Growth Specialist and founder of Velocte. I partner with ecommerce brands to boost traffic, conversion rates, and revenue through store redesigns, email automation, and social media marketing.

I specialize in diagnosing underperforming stores, building end-to-end funnels, and executing data-driven campaigns that deliver tangible results. My approach blends UX improvements with targeted content and outreach to drive sustainable growth for Shopify merchants.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Community Manager and Moderator at BAWLS

January 1, 2025 - April 1, 2025

Managed an active Discord server, guided daily discussions and resolved community issues. Introduced weekly engagement moments and created a stable environment that improved participation and member satisfaction.

Community Ambassador at Neolea.io

May 1, 2025 - September 1, 2025

Supported community activity across Discord and X. Helped maintain a welcoming environment, answered questions and contributed to outreach that led to stronger partnerships and growth.

Scout DM AI at Scout DM AI

March 1, 2025 - August 1, 2025

Identified potential partners and creators, initiated conversations and supported the team with valuable leads. Contributed to collaborations that increased visibility and community excitement.

Community Manager and Content Lead at Freelance / Self-employed

January 1, 2022 - Present

Manage online communities and shape engagement routines. Write updates, guides and announcements. Help project teams understand member feedback and improve user experience.

Social Media and Content Assistant at Independent

January 1, 2020 - Present

Develop content for X and Discord, assist with page management and maintain a consistent brand voice. Support engagement through replies, discussions and audience-focused content.

Research and Investor Relations Partner at Freelance

December 1, 2025 - Present

Recently joined the team to support investor research and early outreach. Focus on studying the market, learning about potential investors and turning insights into conversations to guide stronger outreach. Review investor profiles, organize information for action, and help prepare initial outreach while tracking responses to keep pipeline clear.

Founder & Shopify Growth Specialist at Velocte

January 1, 2026 - Present

Founded and launched Velocte, a full-service Shopify growth agency targeting ecommerce brands. Conduct comprehensive store audits identifying design, conversion, and marketing gaps for clients. Design and implement high-converting Shopify store redesigns that improve user experience and sales. Build automated email marketing flows using Mailchimp and Klaviyo, recovering abandoned carts and increasing repeat purchases. Develop and manage social media strategies across Instagram, TikTok, and Facebook for Shopify brands. Create end-to-end sales funnels that guide visitors from awareness to purchase and repeat buying. Generate leads through targeted cold email outreach and Instagram DM campaigns to Shopify store owners.

Freelance Digital Marketer & Content Creator at Self-Employed

January 1, 2024 - Present

Delivered graphic design, video editing, and social media content for small businesses and entrepreneurs. Created branded content including logos, promotional flyers, and social media post templates. Managed Instagram and Facebook pages for clients, growing engagement and follower counts. Wrote SEO-friendly blog posts, product descriptions, and email newsletters for ecommerce clients. Edited short-form videos and reels for TikTok and Instagram using CapCut.

Freelance Graphic Designer at Canva

May 6, 2024 - Present

Designed brand identities including logos, color palettes and typography for small businesses and startups across multiple industries Created social media graphics and marketing materials for clients in beauty, fashion, real estate and hospitality sectors Produced Facebook and Instagram ad creatives that supported client marketing campaigns Designed flyers, posters, banners, brochures and business cards for both print and digital use Delivered high quality designs within tight deadlines while maintaining strong client relationships Worked with clients remotely managing projects from brief to final delivery independently Used Adobe Photoshop, Illustrator, InDesign and Canva Pro to produce professional design work Handled multiple client projects simultaneously while maintaining consistent quality and brand consistency Provided logo redesign and brand refresh services for existing businesses looking to modernize their identity Designed pitch decks and presentations for entrepreneurs and business owners