I'm a multidisciplinary designer with over 11 years of experience in crafting visuals that truly resonate. My journey has led me to create compelling designs for national campaigns, particularly in the optical lens sector. With a passion for design excellence and brand storytelling, I am eager to bring bold, strategic creativity to your business.…I'm a multidisciplinary designer with over 11 years of experience in crafting visuals that truly resonate. My journey has led me to create compelling designs for national campaigns, particularly in the optical lens sector. With a passion for design excellence and brand storytelling, I am eager to bring bold, strategic creativity to your business.WWW…
I'm a multidisciplinary designer with over 11 years of experience in crafting visuals that truly resonate. My journey has led me to create compelling designs for national campaigns, particularly in the optical lens sector. With a passion for design excellence and brand storytelling, I am eager to bring bold, strategic creativity to your business.…I'm a multidisciplinary designer with over 11 years of experience in crafting visuals that truly resonate. My journey has led me to create compelling designs for national campaigns, particularly in the optical lens sector. With a passion for design excellence and brand storytelling, I am eager to bring bold, strategic creativity to your business.WWWW…
Available to hire
I’m a multidisciplinary designer with over 11 years of experience in crafting visuals that truly resonate. My journey has led me to create compelling designs for national campaigns, particularly in the optical lens sector. With a passion for design excellence and brand storytelling, I am eager to bring bold, strategic creativity to your business.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Senior Graphic Designer at Freelance
June 6, 2025 - PresentCurrently providing creative direction and design leadership for ophthalmic lens company. Also freelancing for a marketing agency.
Graphic Designer at HOYA Vision Care
July 18, 2016 - April 16, 2025Led creative vision behind national campaigns for optical lenses, transforming marketing strategies into striking visuals and creating dynamic marketing assets across digital and print platforms. Collaborated with Sales, Operations and Customer Care to deliver tailored design solutions and acted as a key liaison with external partners.
Graphic Designer & Junior Creative Coordinator Intern at Toast Business Solutions
May 5, 2013 - October 30, 2013Led a full rebrand to elevate a small company’s market presence by designing impactful logos and standout event flyers.
Education
Diploma at Academy of Design at RCC Institute of Technology
January 1, 2012 - December 31, 2012Diploma at Digipen Applied Computer Graphics School
September 1, 1996 - May 31, 1998Qualifications
Industry Experience
Healthcare, Professional Services, Consumer Goods, Retail
Tetley Brand Refresh
The brief for this project was to create a fresh, eye‑catching grocery store shelf blade to highlight the improved carton for Tetley's Orange Pekoe tea.
The client requested a blue background to maintain consistency with previous shelf blades. Their logo, packaging image, most trusted badge and copy were the required elements. I was free to be creative with the layout and all other design elements. I love playing with typography so I started with the headlines. A honey yellow was chosen for the main headline colour so it would pop and draw the consumer's eye. The rest of the design fell into place after that.
Once the primary blade was finalized, the design was adapted for a wobbler and a customer specific blade. A complementary coupon also created to extended the visual language of the main design. French assets were created once the English versions were completed.…The brief for this project was to create a fresh, eye‑catching grocery store shelf blade to highlight the improved carton for Tetley's Orange Pekoe tea.
The client requested a blue background to maintain consistency with previous shelf blades. Their logo, packaging image, most trusted badge and copy were the required elements. I was free to be creative with the layout and all other design elements. I love playing with typography so I started with the headlines. A honey yellow was chosen for the main headline colour so it would pop and draw the consumer's eye. The rest of the design fell into place after that.
Once the primary blade was finalized, the design was adapted for a wobbler and a customer specific blade. A complementary coupon also created to extended the visual language of the main design. French assets were created once the English versions were completed.WW…
Tetley Instant Redeemable Coupon (IRC)
This IRC was developed as a follow‑up to the Brand Refresh Promotion, designed to build momentum in sales and strengthen brand loyalty.
The brief called for a coupon that would capture consumer attention on the packaging while maintaining visual continuity with the previous promotion.
Being a bilingual piece, the challenge was to layout the coupon so both languages flowed well together and not appear too cluttered. The green version of the design was selected by the client.…This IRC was developed as a follow‑up to the Brand Refresh Promotion, designed to build momentum in sales and strengthen brand loyalty.
The brief called for a coupon that would capture consumer attention on the packaging while maintaining visual continuity with the previous promotion.
Being a bilingual piece, the challenge was to layout the coupon so both languages flowed well together and not appear too cluttered. The green version of the design was selected by the client.WW…
Purina Poster
The brief for this project was to design a B2B poster to promote Purina’s weight‑management products for both dogs and cats.
The Purina logos, packaging images and copy were the required elements. I had to select a dog and cat image from the image library. With numerous items featured, the layout required careful balancing to avoid visual clutter. The treats in the bottom‑right corner were separated for clarity while still being integrated seamlessly into the overall design.…The brief for this project was to design a B2B poster to promote Purina’s weight‑management products for both dogs and cats.
The Purina logos, packaging images and copy were the required elements. I had to select a dog and cat image from the image library. With numerous items featured, the layout required careful balancing to avoid visual clutter. The treats in the bottom‑right corner were separated for clarity while still being integrated seamlessly into the overall design.WW…
Purina Retail Shelf Tags
The brief was to create a series of shelf tags for Purina's essentialcare product line.
Using the provided shelf tag template as a base, I integrated key visual cues from each product’s packaging to maintain brand consistency. Each tag also required an accurate representation of the kibble’s actual size, which I incorporated as a precise visual element within the layout.…The brief was to create a series of shelf tags for Purina's essentialcare product line.
Using the provided shelf tag template as a base, I integrated key visual cues from each product’s packaging to maintain brand consistency. Each tag also required an accurate representation of the kibble’s actual size, which I incorporated as a precise visual element within the layout.WW…
MiyoSmarties Characters
With the launch of HOYA’s MiyoSmart myopia‑management lens, the marketing team wanted a set of characters that could make the product more relatable and engaging for children. With my background and passion for character creation, I took the lead on developing what became the MiyoSmarties.
I chose animals known for having poor eyesight and crafted distinct personalities for each one to appeal to a wide range of kids. Miyo Moose became the energetic sports enthusiast, Mimi Mouse represented creativity and visual arts, Milo Raccoon embodied the avid gamer, and Myopia Mole captured the imaginative dreamer.
The MiyoSmarties quickly became a standout success. I designed a wide range of promotional materials and trade‑show items featuring the characters. The socks, in particular, were a huge hit—attendees loved them so much that some even wanted to collect the entire set.
This project showcased my ability to blend character design, brand strategy, and marketing objectives into a cohesive, memorable campaign that resonated with both children and professionals.
I was beginning to refresh the characters when my position was restructured.…With the launch of HOYA’s MiyoSmart myopia‑management lens, the marketing team wanted a set of characters that could make the product more relatable and engaging for children. With my background and passion for character creation, I took the lead on developing what became the MiyoSmarties.
I chose animals known for having poor eyesight and crafted distinct personalities for each one to appeal to a wide range of kids. Miyo Moose became the energetic sports enthusiast, Mimi Mouse represented creativity and visual arts, Milo Raccoon embodied the avid gamer, and Myopia Mole captured the imaginative dreamer.
The MiyoSmarties quickly became a standout success. I designed a wide range of promotional materials and trade‑show items featuring the characters. The socks, in particular, were a huge hit—attendees loved them so much that some even wanted to collect the entire set.
This project showcased my ability to blend character design, brand strategy, and marketing objectives into a cohesive, memorable campaign that resonated with both children and professionals.
I was beginning to refresh the characters when my position was restructured.WW…
HOYA iD MyStyle 3 launch material
I spent over eight years as the dedicated Graphic Designer for HOYA, where I refined my craft in a fast‑paced corporate environment. As the only designer in the entire global organization, I supported a wide range of departments and carried significant creative responsibility.
My role covered an extensive mix of print, digital, social media, video editing, and the full curation of content on Showpad eOS. I contributed to global branding initiatives, national campaigns, and strategic marketing programs, with several of my designs being adopted by HOYA’s global team for use in other markets. Collaboration was a constant—working closely with marketing, sales, operations, and third‑party vendors to deliver cohesive, high‑impact creative.
The iD MyStyle 3 launch materials are a strong example of this work. I typically received base design files from the US team, then adapted them for the Canadian market—updating photography to better resonate with local customers, adjusting layouts, and creating additional assets from scratch when needed. Every project required full bilingual execution, which meant designing in both English and French. As French often requires more space, I frequently had to rethink layouts creatively to maintain balance, clarity, and visual impact across both versions.
This experience strengthened my ability to manage complex projects, maintain brand consistency across markets, and deliver polished, strategic design solutions under tight timelines.…I spent over eight years as the dedicated Graphic Designer for HOYA, where I refined my craft in a fast‑paced corporate environment. As the only designer in the entire global organization, I supported a wide range of departments and carried significant creative responsibility.
My role covered an extensive mix of print, digital, social media, video editing, and the full curation of content on Showpad eOS. I contributed to global branding initiatives, national campaigns, and strategic marketing programs, with several of my designs being adopted by HOYA’s global team for use in other markets. Collaboration was a constant—working closely with marketing, sales, operations, and third‑party vendors to deliver cohesive, high‑impact creative.
The iD MyStyle 3 launch materials are a strong example of this work. I typically received base design files from the US team, then adapted them for the Canadian market—updating photography to better resonate with local customers, adjusting layouts, and creating additional assets from scratch when needed. Every project required full bilingual execution, which meant designing in both English and French. As French often requires more space, I frequently had to rethink layouts creatively to maintain balance, clarity, and visual impact across both versions.
This experience strengthened my ability to manage complex projects, maintain brand consistency across markets, and deliver polished, strategic design solutions under tight timelines.WW…
HOYA Leadership Conference Logo
During a conversation with HOYA’s Global Director of Marketing, this project surfaced with an extremely tight deadline: a logo for the 2024 HOYA Leadership Conference in Tokyo, Japan. I welcomed the opportunity to showcase my work to the leadership team and set out to create a mark that felt both corporate and culturally authentic.
After researching Japanese visual symbolism, I incorporated the Symbol Flag of the Tokyo Metropolis into the rising sun motif from the national flag. To complete the identity, I designed custom “Tokyo” typography inspired by Shodō, traditional Japanese calligraphy, giving the logo a refined local flair while maintaining HOYA’s global brand standards.
The final logo was very well received and used across all conference materials, including digital signage, printed collateral, and promotional merchandise.…During a conversation with HOYA’s Global Director of Marketing, this project surfaced with an extremely tight deadline: a logo for the 2024 HOYA Leadership Conference in Tokyo, Japan. I welcomed the opportunity to showcase my work to the leadership team and set out to create a mark that felt both corporate and culturally authentic.
After researching Japanese visual symbolism, I incorporated the Symbol Flag of the Tokyo Metropolis into the rising sun motif from the national flag. To complete the identity, I designed custom “Tokyo” typography inspired by Shodō, traditional Japanese calligraphy, giving the logo a refined local flair while maintaining HOYA’s global brand standards.
The final logo was very well received and used across all conference materials, including digital signage, printed collateral, and promotional merchandise.WW…
Canadian Organic Soil Logo
Canadian Organic Soil produced a specialty soil blend designed to promote plant growth.
Using the alchemical Earth symbol from their original logo as a foundation, I redesigned the mark to better reflect the product’s natural qualities. For the typography, I chose an organic, rounded style with no harsh corners to align with the brand’s connection to nature. Green—synonymous with growth and the environment—was the natural colour choice to complete the refreshed identity.…Canadian Organic Soil produced a specialty soil blend designed to promote plant growth.
Using the alchemical Earth symbol from their original logo as a foundation, I redesigned the mark to better reflect the product’s natural qualities. For the typography, I chose an organic, rounded style with no harsh corners to align with the brand’s connection to nature. Green—synonymous with growth and the environment—was the natural colour choice to complete the refreshed identity.WW…
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Milton today.