Hi, I'm Eden, a passionate and versatile creative specialist with extensive experience in graphic design, web development, and branding. I love bringing brands to life through clear, compelling visuals and user-friendly digital experiences. Over the years, I've worked on projects ranging from streetwear merchandise to government websites and cutting-edge cybersecurity firms, always aiming to deliver the best creative solutions. I thrive when collaborating with teams and clients, helping steer the vision from concept to reality. Whether it's developing brand guidelines, designing marketing collateral, or crafting high-performing, SEO-optimized websites in Webflow or Framer, I enjoy creating innovative designs that resonate with audiences and make a lasting impact.

Eden

PRO

Hi, I'm Eden, a passionate and versatile creative specialist with extensive experience in graphic design, web development, and branding. I love bringing brands to life through clear, compelling visuals and user-friendly digital experiences. Over the years, I've worked on projects ranging from streetwear merchandise to government websites and cutting-edge cybersecurity firms, always aiming to deliver the best creative solutions. I thrive when collaborating with teams and clients, helping steer the vision from concept to reality. Whether it's developing brand guidelines, designing marketing collateral, or crafting high-performing, SEO-optimized websites in Webflow or Framer, I enjoy creating innovative designs that resonate with audiences and make a lasting impact.

Available to hire

Hi, I’m Eden, a passionate and versatile creative specialist with extensive experience in graphic design, web development, and branding. I love bringing brands to life through clear, compelling visuals and user-friendly digital experiences. Over the years, I’ve worked on projects ranging from streetwear merchandise to government websites and cutting-edge cybersecurity firms, always aiming to deliver the best creative solutions.

I thrive when collaborating with teams and clients, helping steer the vision from concept to reality. Whether it’s developing brand guidelines, designing marketing collateral, or crafting high-performing, SEO-optimized websites in Webflow or Framer, I enjoy creating innovative designs that resonate with audiences and make a lasting impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Work Experience

Creative & Web Specialist at Gridware Cybersecurity
May 1, 2024 - Present
Led full brand overhaul to update their old brand and strategy for Australia’s most trusted cybersecurity consultants. Spearheaded branding suite development and brand strategy sessions with the leadership team, creating new brand guidelines and custom imagery. Designed and produced all marketing and educational collateral for internal and external marketing and sales teams. Developed social media template suite in Canva, creative social reels, animated gifs, and carousels. Collaborated with an external website development agency to ensure brand consistency for the new website. Created streetwear style merchandise including t-shirts, hoodies, and posters. Provided strategic direction by creating initial website design blueprint and guiding the tech team.
Graphic & Web Designer at Australian River Restoration Centre
May 1, 2024 - Present
Oversaw creative and graphic design needs including brand creation, website design, UX/UI design, and website building in Webflow for ARRC projects. Spearheaded branding suite development for the Australian Government Department of Environmental Water Holder - Flow-Mer, adhering to strict governmental branding guidelines. Created branding, website, and print marketing collateral for the RiverSong charity project at the National Museum of Australia. Developed and redesigned the Finterest website to support the Murray-Darling Basin Authority's conservation stories about native fish species.
Creative Designer at Atmos Group
March 1, 2025 - Present
Provided ongoing ad-hoc graphic design work for Atmos, Australia and New Zealand’s leading legal and advisory firm in cyber, privacy, and digital risk services. Designed pitch decks and marketing collateral firm-wide for client pitches. Developed marketing templates, presentation suites, and a branding hub in Canva for optimal team collaboration. Worked under tight deadlines and collaborated across teams to ensure consistent brand usage.
Visual Designer at Sustainable Investment Exchange
March 31, 2024 - July 21, 2025
Led brand creation, website design, and development for SIX, Australia’s pioneering share trading platform merging activism with investing. Designed and built SIX website using Webflow including Shareholder Activist hub. Implemented HubSpot CRM for unique form creation to enhance user interaction and data management. Established SIX Blog hub using Webflow CMS for dynamic content delivery and stakeholder engagement. Spearheaded branding suite development, crafted pitch decks, conducted user interviews for product refinement, and provided strategic direction by creating initial app design blueprint and guiding the tech team.
Freelance Graphic Designer at Investor Agenda, Minotaur, Climate Strategy Advisers
September 1, 2021 - Present
Developed comprehensive branding suite and designed website for Minotaur, a global capital management fund. Collaborated with Climate Strategy Advisers on the Investor Agenda project for the 2021 Global Investor Statement to governments for COP26. Designed and created social media tiles and interactive Global Assessment report which gained attention on Twitter including from major global investors such as CalPERS.
Creative Designer at Climate 200
March 31, 2023 - July 21, 2025
Worked as Graphic Designer during the 2022/2023 NSW election campaign, supporting Independent candidates with compelling visuals. Co-managed the Climate200 website using Webflow to update audiences on events and campaigns. Designed graphics for social media, marketing collateral, and campaign materials including corflutes, signage, and advertisements. Designed the 'Number Every Box' campaign with prominent designs and illustrations displayed across Sydney. Expanded expertise into animated content creation tailored for social media platforms and assisted candidates forming social media teams working closely with marketing leadership.
APS5 Digital & Creative Officer at Clean Energy Regulator
September 30, 2022 - July 21, 2025
Managed content creation and publication on agency website and internal intranet ensuring adherence to design, language, accessibility, and formatting standards. Collaborated with business areas and senior communications advisers to develop graphic and web design solutions meeting client needs. Translated complex data and concepts into easily understandable content through infographics and design solutions prioritizing user understanding. Spearheaded the Employee Value Proposition project showcasing engaging staff profiles and designed and implemented the CERT consultation hub simplifying information about agency consultations for users.

Education

Associate Degree at Billy Blue College of Design - Torrens University
January 1, 2022 - December 31, 2024
Bachelor of Arts at University of Queensland
January 1, 2014 - December 31, 2014

Qualifications

Associate Degree of UX and Web Design
January 21, 2020 - December 31, 2024

Industry Experience

Government, Non-Profit Organization, Professional Services, Software & Internet, Financial Services, Telecommunications
    uniE621 Gridware Brand Refresh
    From early 2024 and until my recent move to the UK, I was Gridware’s chief creative and web specialist and spearheaded the design and development of their brand refresh as well as off shoot brands for their subsidiaries. I am now freelancing as their creative consultant. I led Gridware’s brand transformation to stay competitive in a growing and integral industry, and reach their ambitious goals to become the most trusted cybersecurity firm in Australia. My task was to visually match their ambitious goal with an updated brand identity and all complex business collateral that they need for ongoing cybersecurity support of their large client base. From social media templates and strategies, cybersecurity presentations and educational material, initial website design and consultation, graphicdesigner branding logo illustrator webdesigner designer
    uniE621 Minotaur Brand Creation
    Brand creation and website design for Minotaur Capital Management – a soon-to-launch Sydney-based global equity investment manager. Minotaur emerges as a fresh presence in the global equity investment management landscape, distinguishing itself through a tech-driven and AI-powered approach within the traditionally conservative realm of investment management. In crafting a brand identity reflective of this innovative ethos, I embarked on a design journey characterised by elegance, sophistication, and a subtle edge, mirroring the ethos embodied by Minotaur's founders, Armina Rosenberg and Thomas Rice. The design narrative unfolds through a striking colour palette, AI-infused 3D imagery, and an illustrative logo paying homage to established investment institutions. For Minotaur, I curated a comprehensive branding suite, developed a compelling pitch deck, and meticulously designed a user-friendly website optimised for both desktop and mobile interfaces. graphicdesigner logo branding illustrator designer webdesigner
    uniE621 SIX - Brand Design
    Collaborating with SIX has undeniably been a pinnacle in my professional journey so far, affording me the unparalleled opportunity to cultivate a brand from its inception alongside a startup that shares my values. Throughout my time at SIX, I spearheaded an array of initiatives, including the comprehensive development of a branding suite, crafting compelling pitch decks, and composing user interviews pivotal to product refinement. Moreover, I took the helm in generating the initial blueprint for app designs to guide the SIX tech team, curated engaging social media content series, and, notably, engineered both the SIX website and the Shareholder Activism campaign hub, underscoring the essence of the brand's mission and vision. graphicdesigner branding webdesigner logo designer
    uniE621 Self Therapy
    SelfTherapy uses human-centred design & generative AI to make therapy more accessible. As co-founder and Head of Design of SelfTherapy, I’ve had the opportunity to create a brand with no limits and explore all of my skills to build one beautiful product. At SelfTherapy, we're revolutionizing therapy accessibility with human-centered design and generative AI. As co-founder and Head of Design, I've collaborated with our CEO, Michael Bones, and CTO, Josiash Bones, to create a brand that knows no limits. Together, we're making therapy engaging and beautiful for those unable to access traditional mental health facilities. I've crafted our branding suite, custom illustrations, icons, and UI components for our app. Working closely with our CTO, I've also developed our website, and managed our social media presence. Our journey is about constant growth and learning as we strive to reshape mental health support. graphicdesigner branding illustrator designer logo webdesigner
    uniE621 Climate 200
    Stepping into the role of Graphic Designer at Climate200 during the run-up to the NSW election in 2022/2023 marked an exhilarating start to my journey. Collaborating closely with the head of design, I lent my expertise to several Independent candidates, infusing their campaigns with compelling visuals that resonated with voters. My responsibilities encompassed crafting designs for Climate200 and all Teal candidates, with a primary focus on social media content and various marketing collateral, including corflutes, signage, and advertisements. Notably, my designs and illustrations took center stage in the 'Number Every Box' campaign, adorning media trucks across Sydney in the lead-up to the election. In addition to static designs, I ventured into the realm of animated content creation, producing captivating visuals tailored for candidates' social media platforms. Furthermore, I played a pivotal role in aiding candidates in assembling their social media teams, while collaborating closely with the head of marketing to ensure the delivery of impactful visuals and animated content that left a lasting impression. graphicdesigner designer illustrator
    uniE621 Pigeon Pair - Wine Brand & Label
    Canberra, Australia based Winery. I designed and created the brand identity along with wine labels.