Hello, I’m Eden Kelshaw. Senior graphic designer and art director based in Sydney, designing for clients around the world. ​ Whether it’s branding for a vibrant new restaurant, campaigns for a not-for-profit making real change, or bespoke invitations for life’s biggest moments, I love thoughtful creativity that stands the test of time, not trends. ​ Over the years, I’ve had the privilege of working with a diverse range of clients — from nationwide e-commerce brands and emerging start-ups to international household names you probably have sitting in your home right now. If you value design that’s expressive without being excessive and clever without being chaotic, let’s create something together. When I design, my work needs to be considered, beautiful, and a little bit clever. The most memorable designs are clever. In an overstimulated, cluttered world, it’s hard to compete for attention — and that’s where design needs to breathe. I’m not talking about minimalism; I mean intentional design rooted in strategy and psychology, guided by purpose rather than gimmicky bells and whistles that are quickly forgotten. When design breathes this way, your message doesn’t just compete for attention — it holds it. I have extensive experience working with small business to tech startups ups, e-commerce & large international brands (you probably have their products sitting in your home). My most recent role before venturing into my own freelancing business, saw me as an art director for a multi-disciplinary creative agency with international teams. I have a background in project management, so I’m extremely efficient and value a sharp eye for detail. Warmly, Eden

Eden Kelshaw

Hello, I’m Eden Kelshaw. Senior graphic designer and art director based in Sydney, designing for clients around the world. ​ Whether it’s branding for a vibrant new restaurant, campaigns for a not-for-profit making real change, or bespoke invitations for life’s biggest moments, I love thoughtful creativity that stands the test of time, not trends. ​ Over the years, I’ve had the privilege of working with a diverse range of clients — from nationwide e-commerce brands and emerging start-ups to international household names you probably have sitting in your home right now. If you value design that’s expressive without being excessive and clever without being chaotic, let’s create something together. When I design, my work needs to be considered, beautiful, and a little bit clever. The most memorable designs are clever. In an overstimulated, cluttered world, it’s hard to compete for attention — and that’s where design needs to breathe. I’m not talking about minimalism; I mean intentional design rooted in strategy and psychology, guided by purpose rather than gimmicky bells and whistles that are quickly forgotten. When design breathes this way, your message doesn’t just compete for attention — it holds it. I have extensive experience working with small business to tech startups ups, e-commerce & large international brands (you probably have their products sitting in your home). My most recent role before venturing into my own freelancing business, saw me as an art director for a multi-disciplinary creative agency with international teams. I have a background in project management, so I’m extremely efficient and value a sharp eye for detail. Warmly, Eden

Available to hire

Hello, I’m Eden Kelshaw. Senior graphic designer and art director based in Sydney, designing for clients around the world.

Whether it’s branding for a vibrant new restaurant, campaigns for a not-for-profit making real change, or bespoke invitations for life’s biggest moments, I love thoughtful creativity that stands the test of time, not trends.

Over the years, I’ve had the privilege of working with a diverse range of clients — from nationwide e-commerce brands and emerging start-ups to international household names you probably have sitting in your home right now. If you value design that’s expressive without being excessive and clever without being chaotic, let’s create something together.

When I design, my work needs to be considered, beautiful, and a little bit clever. The most memorable designs are clever. In an overstimulated, cluttered world, it’s hard to compete for attention — and that’s where design needs to breathe. I’m not talking about minimalism; I mean intentional design rooted in strategy and psychology, guided by purpose rather than gimmicky bells and whistles that are quickly forgotten. When design breathes this way, your message doesn’t just compete for attention — it holds it.

I have extensive experience working with small business to tech startups ups, e-commerce & large international brands (you probably have their products sitting in your home). My most recent role before venturing into my own freelancing business, saw me as an art director for a multi-disciplinary creative agency with international teams. I have a background in project management, so I’m extremely efficient and value a sharp eye for detail.

Warmly,
Eden

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