Custom Rug Packaging – Top Steps

This project showcases a behind-the-scenes video created for Top Steps, a handmade custom rug brand.

The Reel follows the process of transforming a simple bag into custom packaging that reflects the brand’s identity. From making the holes and adding spray paint to attaching the rope, creating a custom lettering design and finishing it with a wooden brand logo, every detail contributes to the final result.

My goal was to create a dynamic and engaging short-form video that highlights the handmade process, attention to detail and creative identity behind the brand.

My role: Video Editing
Software: Adobe Premiere Pro
Format: Instagram Reel / Short-form Content