Available to hire
Digital Strategy Leader with 15+ years building AI-enabled workflows, data-driven products, and customer-centric ecosystems. I bridge strategy, automation, market intelligence, and cloud platforms to create scalable digital infrastructures that accelerate growth, enhance decision-making, and improve customer experience.
Passionate about turning insights into actionable, scalable products and experiences, I lead cross-functional teams to deliver AI-enabled automation, secure digital delivery, and multi-channel growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Digital Strategy & Intelligence Lead at HARBOR Aluminum
January 1, 2017 - November 28, 2025Designed and led Harbor’s digital strategy evolution, integrating AI, automation, analytics and CRM insights. Built AI-driven content systems, automated reporting, and the Aluminum Weekly Brief (1&10 Framework). Developed LME Multi-Feed Architecture to support digital products, dashboards, and customer-facing intelligence. Managed SEO/content strategy, improving organic visibility and strengthening inbound demand. Coordinated the secure digital delivery portal (Python + Vitrium DRM), improving customer experience.
Web & Support Systems Leader at Tecnológico de Monterrey
December 31, 2017 - December 31, 2017Led national digital architecture, analytics, SEO and governance.
Web & Support Systems Leader at Tecnológico de Monterrey
January 1, 2008 - January 1, 2017Led national digital architecture, analytics, SEO and governance.
Education
Master’s in Telecommunications Management at Tecnológico de Monterrey
January 11, 2030 - November 28, 2025B.S. in Electronics & Communications at Tecnológico de Monterrey
January 11, 2030 - November 28, 2025Master's in Telecommunications Management at Tecnológico de Monterrey
January 11, 2030 - November 28, 2025B.S. in Electronics & Communications at Tecnológico de Monterrey
January 11, 2030 - November 28, 2025Qualifications
Google Analytics
January 11, 2030 - November 28, 2025Google Ads
January 11, 2030 - November 28, 2025HubSpot
January 11, 2030 - November 28, 2025SEMrush
January 11, 2030 - November 28, 2025AI Marketer
January 11, 2030 - November 28, 2025Salesforce CRM
January 11, 2030 - November 28, 2025Zapier Automation Expert
January 11, 2030 - November 28, 2025Google Analytics
January 11, 2030 - November 28, 2025Google Ads
January 11, 2030 - November 28, 2025HubSpot
January 11, 2030 - November 28, 2025SEMrush
January 11, 2030 - November 28, 2025AI Marketer
January 11, 2030 - November 28, 2025Salesforce CRM
January 11, 2030 - November 28, 2025Zapier Automation Expert
January 11, 2030 - November 28, 2025Industry Experience
Manufacturing, Software & Internet, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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