Available to hire
Hi, I’m Felipe Eduardo Zeballos Veraloza, an experienced Systems Engineer with over 20 years dedicated to the hospitality industry. I specialize in combining hotel operations leadership with strong technical skills in data analytics and process automation to help businesses grow and thrive. I love developing custom dashboards and automated reporting tools that enable smarter decision-making.
I have managed boutique hotels and led digital transformations that resulted in significant occupancy improvements and profitability. I’m passionate about training teams, optimizing digital tools, and supporting remote or consulting roles that focus on data-driven solutions in tourism and lodging.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Business Intelligence Consultant at Compañía de Alimentos Ltda.
January 1, 0001 - January 1, 0001Implemented dashboards in YellowFin BI tool integrating data from SAP/Hana, SQL Server, and other operating systems including SAP B1. Created dashboards for sales analysis, projections, costs, inventory, and ledger management.
Manager at EZHoteles S.R.L. (Casa Fusión Hotel Boutique)
December 1, 2018 - June 18, 2025Managed Casa Fusión Hotel Boutique and Coconut Bakery Pastry start-ups. Developed integrated systems for operations, finance, web presence and customer service. Implemented decision-making tools and successfully returned both businesses to profitability post-pandemic. Built market occupancy trend models and developed dashboards and custom reports using Cloudbeds PMS, Python, BigQuery, and Dash.
Marketing and IT Manager at Grupo Rosario
March 1, 2016 - October 31, 2018Implemented CLOCK PMS with real-time synchronization with OTAs. Developed invoicing system and integrated accounting with Khipu ERP. Led website development and digital marketing efforts which increased sales by 30% in two years. Developed an automatically updated cloud dashboard aggregating data from databases and cloud systems.
Marketing and Sales Manager at Ayni Bolivia
April 1, 2009 - January 1, 2024Developed www.aynibolivia.com website for online handicraft sales and exports. Managed administrative operations. Contributed to the organization earning the first WFTO Guarantee System seal in Latin America. Served on Board of Directors for WFTO-LA.
General Manager at Hotel Rosario
March 1, 2001 - April 30, 2009Oversaw strategic and marketing planning resulting in continuous sales and profit growth, doubling sales from 2001 to 2008. Managed introduction of modern hotel management technology and cultural initiatives.
Business Intelligence Consultant at Compañía de Alimentos Ltda.
January 1, 2019 - June 1, 2024Implemented dashboards in YellowFin BI tool connecting data from SAP/Hana, SQL Server, and various operating systems including SAP B1. Developed dashboards for sales analysis, projections, costs, inventory, and ledger to support better business decision-making.
Manager at EZHoteles S.R.L. (Casa Fusión Hotel Boutique)
December 1, 2018 - June 1, 2024Managed Casa Fusión Hotel Boutique and Coconut Bakery Pastry including start-ups. Developed strategies and integrated systems for operations, finance, web, and customer service. Led digital and operational resilience initiatives to return businesses to profitability post-pandemic. Developed occupancy trend models, used Cloudbeds PMS integrated with JoinPoster, developed Business Intelligence dashboards in Python, BigQuery, and Dash, and generated custom reports.
Marketing and IT Manager at Grupo Rosario
March 1, 2016 - October 1, 2018Implemented CLOCK PMS with real-time synchronization with OTAs such as Booking.com and Expedia.com. Developed invoicing and accounting integration with Khipu ERP. Oversaw website development and digital marketing campaigns on Google Adwords and Facebook, increasing sales by 30% over two years. Restructured IT networks to support hotel guests and deployed automatically updated cloud dashboards connecting multiple databases and cloud systems.
Marketing and Sales Manager at Ayni Bolivia
April 1, 2009 - June 1, 2024Developed and managed the website www.aynibolivia.com for online handicraft sales including exports. Managed administrative functions and contributed to Ayni Bolivia becoming the first Latin American organization to obtain the WFTO Guarantee System seal. Served as member of the Board of Directors for WFTO-LA.
General Manager at Hotel Rosario
March 1, 2001 - April 1, 2009Led strategic and marketing planning resulting in continuous sales and profit growth, doubling sales from 2001 to 2008. Professionalized management by introducing modern hotel management technology and techniques, including cultural initiatives embracing Aymara culture and consistently adapting to evolving customer needs.
Manager at EZHoteles S.R.L. (Casa Fusión Hotel Boutique)
December 1, 2018 - June 12, 2025Managed Casa Fusión Hotel Boutique and Coconut Bakery Pastry, overseeing start-ups for both businesses. Developed strategies and implemented integrated systems for operations, finance, web presence, and customer service. Created decision-making tools and successfully returned both businesses to profitability after the pandemic through digital and operational resilience. Built a market occupancy trends analysis model in La Paz. Utilized Cloudbeds PMS integrated with JoinPoster and developed custom Business Intelligence, Billing, and guest communication solutions. Developed dashboards in Python, BigQuery and Dash, with custom reporting using Cloudbeds Insights.
Marketing and IT Manager at Grupo Rosario
March 1, 2016 - October 31, 2018Implemented CLOCK PMS hotel management system with real-time synchronization with OTAs (Booking.com, Expedia.com, etc.). Developed invoicing system, reports, and accounting integration with Khipu ERP. Managed website development and digital marketing campaigns through Google Adwords and Facebook. Restructured networks to support hotel guests, resulting in a 30% sales increase in two years. Deployed an automatically updated cloud dashboard consolidating various databases and cloud systems.
Marketing and Sales Manager at Ayni Bolivia
April 1, 2009 - June 11, 2024Developed the www.aynibolivia.com website to enable online sales of handicrafts and exports. Managed administrative functions. Contributed to Ayni Bolivia becoming the first Latin American organization awarded the WFTO Guarantee System seal. Served as a member of the Board of Directors of WFTO-LA (World Fair Trade Organization - Latin America).
General Manager at Hotel Rosario
March 1, 2001 - April 30, 2009Led strategic and marketing planning resulting in continuous sales and profit growth, doubling sales from 2001 to 2008. Introduced modern hotel management technology and techniques. Integrated Aymara cultural elements into the organization. Focused on continual improvement to meet new customer needs.
Business Intelligence Consultant at Compañía de Alimentos Ltda.
January 11, 2030 - January 11, 2030Implemented dashboards using YellowFin BI tool connecting data from SAP/Hana, SQL Server, and SAP B1. Created dashboards for sales analysis, projections, costs, inventory, and ledger reports.
Education
Master's at Funiber
January 1, 2002 - December 31, 2005Master’s in Business Administration at Universidad Católica Boliviana
January 1, 2002 - December 31, 2002Systems Engineering at Universidad Católica Boliviana
January 1, 1998 - December 31, 1998Bachelor of Humanities at Colegio San Calixto
January 1, 1991 - December 31, 1991Master's in Business Administration at Universidad Católica Boliviana
January 1, 2002 - December 31, 2002Systems Engineering at Universidad Católica Boliviana
January 1, 1998 - December 31, 1998Bachelor of Humanities at Colegio San Calixto
January 1, 1991 - December 31, 1991Master's in Business Administration at Universidad Católica Boliviana
January 1, 2002 - December 31, 2002Systems Engineering at Universidad Católica Boliviana
January 1, 1998 - December 31, 1998Bachelor of Humanities at Colegio San Calixto
January 1, 1991 - December 31, 1991Qualifications
Business Analytics: Making decisions from data
February 1, 2024 - February 29, 2024AI, Prompt Engineer, Machine Learning, Python, SQL, IBM Data Science (Coursera certificates)
January 1, 2024 - January 1, 2025Scholarship - Software Engineering subject at Polytechnic University of Madrid
January 1, 1995 - March 31, 1995Business Analytics: Making decisions from data
February 1, 2024 - February 28, 2024AI, Prompt Engineer, Machine Learning, Python, SQL, IBM Data Science Certificates
January 1, 2024 - December 31, 2025Scholarship Software Engineering INTERCAMPUS A.LE. program
January 1, 1995 - April 30, 1995Business Analytics: Making decisions from data
February 1, 2024 - February 28, 2024AI, Prompt Engineer, Machine Learning, Python, SQL, IBM Data Science (Coursera certificates)
January 1, 2024 - December 31, 2025Scholarship from Institute of Spanish Cooperation INTERCAMPUS A.LE. Software Engineering at Polytechnic University of Madrid
January 1, 1995 - March 31, 1995Industry Experience
Travel & Hospitality, Professional Services, Education, Consumer Goods, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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