I am Edward Bass, an insight and innovation driven strategist focused on the digital and social space. I help brands translate complex data and research into clear, revenue-driving strategies that resonate with audiences. Over the past decade I’ve led international teams and partnered with global brands such as BMW Group, Tommy Hilfiger, Universal Music and Bulgari to shape creative, data-led campaigns. I’m especially passionate about using generative AI to optimise research, streamline workflows and boost client outcomes.…

Edward Bass

I am Edward Bass, an insight and innovation driven strategist focused on the digital and social space. I help brands translate complex data and research into clear, revenue-driving strategies that resonate with audiences. Over the past decade I’ve led international teams and partnered with global brands such as BMW Group, Tommy Hilfiger, Universal Music and Bulgari to shape creative, data-led campaigns. I’m especially passionate about using generative AI to optimise research, streamline workflows and boost client outcomes.…

Available to hire

I am Edward Bass, an insight and innovation driven strategist focused on the digital and social space. I help brands translate complex data and research into clear, revenue-driving strategies that resonate with audiences.

Over the past decade I’ve led international teams and partnered with global brands such as BMW Group, Tommy Hilfiger, Universal Music and Bulgari to shape creative, data-led campaigns. I’m especially passionate about using generative AI to optimise research, streamline workflows and boost client outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

More Light Strategy & Insights Consultant at More Light
July 1, 2014 - October 27, 2025
Consultancy focusing on digital and social media strategy; advised clients such as Samsung, European Climate Foundation, AMEX, Lofelt, Legoland, DAZN, Primark, Havas, Flipside and We Are Social.
Founder / Head of Strategy & Insights at EntSight
August 1, 2020 - August 1, 2020
Global consultancy providing insight and strategy services to leading international brands; built and managed an international team of analysts and strategists; clients included BMW Group, Tommy Hilfiger, Universal Music, IWC Schaffhausen and Bulgari.
Social Media Strategist at Amaze
June 1, 2014 - June 1, 2014
Social media lead for Digital Strategy agency, working with ODEON, Red Bull, Lexus, Pizza Hut, Radisson Blu and ASICS.
Head of Digital & Social at Journey9 (UK) / BrandJourney Venturing (US)
August 1, 2012 - August 1, 2012
Digital and social media lead for multi award winning marketing services company; clients included Jaguar, Manchester City Football Club, General Mills (US) and United Utilities.
Head of Digital & Social at Journey9 (UK) / BrandJourney Venturing (U.S.)
August 1, 2012 - August 1, 2012
Digital and social media lead for multi-award-winning marketing services company, working with Jaguar, Manchester City Football Club, General Mills (U.S.) and United Utilities.

Education

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Qualifications

Industry Experience

Software & Internet, Manufacturing, Consumer Goods, Travel & Hospitality, Media & Entertainment, Financial Services, Other, Retail, Professional Services, Gaming, Computers & Electronics

Skills

Experience Level