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Hi, I'm Edward, a strategic digital marketing leader with a passion for leveraging data and AI to scale eCommerce growth. I have experience managing large ad budgets and cross-functional teams, with deep expertise in Meta ad campaigns and creative strategy. I love turning complex data into actionable insights that drive measurable business results. Over the years, I've worked in diverse roles from eCommerce data science to executive marketing leadership, always focusing on optimizing performance and enhancing customer engagement. I'm excited about harnessing new technologies to push the boundaries of what's possible in digital marketing.…Hi, I'm Edward, a strategic digital marketing leader with a passion for leveraging data and AI to scale eCommerce growth. I have experience managing large ad budgets and cross-functional teams, with deep expertise in Meta ad campaigns and creative strategy. I love turning complex data into actionable insights that drive measurable business results. Over the years, I've worked in diverse roles from eCommerce data science to executive marketing leadership, always focusing on optimizing performance and enhancing customer engagement. I'm excited about harnessing new technologies to push the boundaries of what's possible in digital marketing.

Edward J Fitzgerald

3D Visualizer, 1st Assistant Director, Creative Director, +7

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Hi, I'm Edward, a strategic digital marketing leader with a passion for leveraging data and AI to scale eCommerce growth. I have experience managing large ad budgets and cross-functional teams, with deep expertise in Meta ad campaigns and creative strategy. I love turning complex data into actionable insights that drive measurable business results. Over the years, I've worked in diverse roles from eCommerce data science to executive marketing leadership, always focusing on optimizing performance and enhancing customer engagement. I'm excited about harnessing new technologies to push the boundaries of what's possible in digital marketing.…Hi, I'm Edward, a strategic digital marketing leader with a passion for leveraging data and AI to scale eCommerce growth. I have experience managing large ad budgets and cross-functional teams, with deep expertise in Meta ad campaigns and creative strategy. I love turning complex data into actionable insights that drive measurable business results. Over the years, I've worked in diverse roles from eCommerce data science to executive marketing leadership, always focusing on optimizing performance and enhancing customer engagement. I'm excited about harnessing new technologies to push the boundaries of what's possible in digital marketing.

Available to hire

Hi, I’m Edward, a strategic digital marketing leader with a passion for leveraging data and AI to scale eCommerce growth. I have experience managing large ad budgets and cross-functional teams, with deep expertise in Meta ad campaigns and creative strategy. I love turning complex data into actionable insights that drive measurable business results.

Over the years, I’ve worked in diverse roles from eCommerce data science to executive marketing leadership, always focusing on optimizing performance and enhancing customer engagement. I’m excited about harnessing new technologies to push the boundaries of what’s possible in digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Director of Campaign Management at RevitPay

April 30, 2025 - July 29, 2025

Oversaw $1.6M+ in Meta ad spend across 8 pixels, developing ROAS distribution models to define optimal spend and isolate diminishing returns. Led a 9-person team across ad creation, UGC production, and Shopify checkout buildouts, boosting ROAS and stabilizing approval rates with advanced financial processing oversight. Reduced fraud risk through data-driven underwriting alignment and MID segmentation, mapping gateway approval and chargeback rates across 600+ MIDs. Created correlation heatmaps and performance benchmarks with visualizations, comprehensive outcome reporting, and custom dashboards.

Director of Campaign Management at Revit Pay

April 30, 2025 - July 11, 2025

Coordinated underwriting teams to reduce fraud and ensure compliance. Managed campaign strategies using Meta Business and Sticky.io CRM, focusing on financial oversight, ad performance analytics, and media buying. Oversaw merchant accounts and MID setups improving system efficiency and security. Led a team of 8 in designing and optimizing integrated checkout systems and Shopify storefronts, significantly boosting performance and ROI. Promoted from Data Scientist to Director of Campaign Management.

eCommerce Data Scientist Contract at Nurse Yard

February 29, 2024 - July 29, 2025

Managed A/B creative testing protocols leading to a 21% drop in cost-per-purchase, directly increasing profitability. Delivered white papers and executive-level visualizations synthesizing impressions, reach, performance, and customer LTV models. Developed algorithmic strategies for optimization driven by data.

eCommerce Data Scientist | Term Contract at Nurse Yard

February 29, 2024 - July 11, 2025

Oversaw ROAS optimization, creative development, and A/B testing for CEO and CMO. Analyzed data and key metrics to produce projections, reports, and white papers for executives and staff. Aligned digital marketing channels for optimum return on ad spend on Facebook via Shopify and other marketplaces. Established spending strategy and mathematical principles enhancing profit margins and data-driven insights; facilitated media buying and UGC development.

Executive Director of Marketing & Sales at OrangeShine

November 30, 2023 - July 29, 2025

Led B2B marketing and sales strategy for a wholesale fashion platform with over 3,000 retail buyers nationwide, streamlining outreach and retention through automated email campaigns and audience segmentation. Oversaw teams driving lead generation, client onboarding, and CRM alignment. Implemented SEMRush-driven SEO and paid search strategies increasing organic traffic and merchant acquisition by 42% quarter-over-quarter. Spearheaded brand modernization and restructured digital infrastructure for a headless API eCommerce model. Served as liaison aligning KPIs among marketing, operations, and C-level teams.

Executive Director of Marketing & Sales at Orange Shine

November 30, 2023 - July 11, 2025

Provided oversight for marketing, data science, customer analytics, and operations. Managed internal communications, advertising, strategic partnerships, and supervisory roles for project managers and department leads. Facilitated internal rebranding and transition to a headless API e-commerce model, helping structural changes for adaptive marketing and revenue models.

CEO at True IQ

January 31, 2023 - July 11, 2025

Managed staff including teachers, tutors, and volunteers focusing on professional development, student education, performance metrics, and evaluations. Designed curricula and instructional pedagogy tailored for elementary to high school. Focused on college prep and admissions tailored to student-selected institutions.

Director of Research & Partnerships at Verapy

April 30, 2020 - July 11, 2025

Worked with C-level staff and clinical partners to implement VR interactive games aimed at improving physical skills. Provided training platforms, instructional materials, and software improvements. Collaborated with medical researchers to enhance motion capture hardware and software, boosting patient usability.