I have been a freelance web designer with 10 years of experience, delivering user-centered digital products for diverse clients. Driven by a passion for user experience and digital products, I'm transitioning to a career in UX/UI design, blending technical, visual and interpersonal skills to build web and mobile applications that meet user needs and business goals. 🌐 goldfishlab.lu…I have been a freelance web designer with 10 years of experience, delivering user-centered digital products for diverse clients. Driven by a passion for user experience and digital products, I'm transitioning to a career in UX/UI design, blending technical, visual and interpersonal skills to build web and mobile applications that meet user needs and business goals. 🌐 goldfishlab.luWWW…
I have been a freelance web designer with 10 years of experience, delivering user-centered digital products for diverse clients. Driven by a passion for user experience and digital products, I'm transitioning to a career in UX/UI design, blending technical, visual and interpersonal skills to build web and mobile applications that meet user needs and business goals. 🌐 goldfishlab.lu…I have been a freelance web designer with 10 years of experience, delivering user-centered digital products for diverse clients. Driven by a passion for user experience and digital products, I'm transitioning to a career in UX/UI design, blending technical, visual and interpersonal skills to build web and mobile applications that meet user needs and business goals. 🌐 goldfishlab.luWWWW…
Available to hire
I have been a freelance web designer with 10 years of experience, delivering user-centered digital products for diverse clients.
Driven by a passion for user experience and digital products, I’m transitioning to a career in UX/UI design, blending technical, visual and interpersonal skills to build web and mobile applications that meet user needs and business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Polish
Fluent
Work Experience
Strategic Web Designer & UX/UI Consultant at Freelancer
February 1, 2013 - Present👩🏻💻 What I do:
• Websites that convert - Clear, modern, and goal-driven
• UX/UI design - Wireframes, flows, and interfaces based on user needs and real goals
• MVP design - Quick, smart product design for early-stage validation
• Funnels & landing pages - Mapping and refining every touchpoint to maximize engagement and conversion
• Automated workflows - Connecting websites with forms, follow-ups, bookings, or onboarding flows
• Website audits & redesigns - Focused on structure, clarity, and performance
• Digital product strategy - Aligning design solutions with business goals for measurable outcomes
📩 Let’s connect if you:
• Need a website that supports your business - not just describes it
• Are designing or redesigning a service or SaaS MVP
• Want a strategic partner to think through UX, structure, and clarity
Education
Qualifications
Design Sprint Masterclass (AJ&Smart)
November 1, 2023 - November 20, 2025The Ultimate Figma UI Masterclass
August 1, 2023 - November 20, 2025Google UX Design Professional Certificate
March 1, 2022 - August 31, 2022Google UX Design Professional Certificate
September 1, 2020 - November 30, 2020Design Thinking in the Era of AI for Innovation
October 1, 2024 - October 31, 2024Industry Experience
Professional Services, Software & Internet, Education
Jewellery ecommerce - website, branding, newsletter
Client Overview
Léa is a premium jewellery atelier offering elegant, personalized pieces crafted for women who value uniqueness, sophistication, and timeless luxury. Their boutique blends craftsmanship with modern design, making them a go-to destination for high-quality, bespoke jewellery.
🌐 bylea.com
🎯 Objectives
Build a high-end, easy-to-use online store showcasing Léa’s personalized jewellery
Streamline business operations with integrated inventory and payment systems
Improve online visibility through SEO optimization
Add a newsletter sign-up feature to support ongoing customer engagement
Design refined business cards aligned with Léa’s premium brand
💡 My Approach
Designed a visually elevated e-commerce experience using a soft beige palette with contrasting dark accents to reflect luxury and craftsmanship
Used high-quality product imagery and clean layouts to highlight the details and exclusivity of each piece
Integrated inventory management and secure payment systems to simplify operations and support scalability
Implemented international shipping features to expand reach beyond local customers
Created SEO-optimized product descriptions and page structure to boost discoverability
Added a newsletter sign-up to help Léa build long-term customer relationships
Designed and printed elegant business cards consistent with the website’s aesthetic and brand identity
🚀 Impact & Results
Increase in organic traffic within the first 3 months after launch
Boost in online sales, driven by improved product presentation and seamless checkout
Reduction in order management time thanks to integrated inventory and payment workflows
Growth in newsletter sign-ups, supporting repeat sales and customer retention
Strengthened premium brand perception across both digital and printed touchpoints
webdesigner ecommerce shopify branding designer newsletter…Client Overview
Léa is a premium jewellery atelier offering elegant, personalized pieces crafted for women who value uniqueness, sophistication, and timeless luxury. Their boutique blends craftsmanship with modern design, making them a go-to destination for high-quality, bespoke jewellery.
🌐 bylea.com
🎯 Objectives
Build a high-end, easy-to-use online store showcasing Léa’s personalized jewellery
Streamline business operations with integrated inventory and payment systems
Improve online visibility through SEO optimization
Add a newsletter sign-up feature to support ongoing customer engagement
Design refined business cards aligned with Léa’s premium brand
💡 My Approach
Designed a visually elevated e-commerce experience using a soft beige palette with contrasting dark accents to reflect luxury and craftsmanship
Used high-quality product imagery and clean layouts to highlight the details and exclusivity of each piece
Integrated inventory management and secure payment systems to simplify operations and support scalability
Implemented international shipping features to expand reach beyond local customers
Created SEO-optimized product descriptions and page structure to boost discoverability
Added a newsletter sign-up to help Léa build long-term customer relationships
Designed and printed elegant business cards consistent with the website’s aesthetic and brand identity
🚀 Impact & Results
Increase in organic traffic within the first 3 months after launch
Boost in online sales, driven by improved product presentation and seamless checkout
Reduction in order management time thanks to integrated inventory and payment workflows
Growth in newsletter sign-ups, supporting repeat sales and customer retention
Strengthened premium brand perception across both digital and printed touchpoints
webdesigner ecommerce shopify branding designer newsletterWW…
Business advisory & accounting firm - website, branding
Client Overview
Artemon Services is a boutique consulting firm offering tailored advisory and compliance solutions to both local and international businesses. Their expertise spans strategy, risk management, entity structuring, and financial reporting.
🌐 artemon.lu
🎯 Objectives
Build a professional website that clearly communicates Artemon’s advisory and compliance expertise
Position Artemon as a trusted, results-driven partner rooted in transparency and collaboration
Showcase their deep experience and track record
Make the site easy to navigate and approachable for a range of clients
💡 My Approach
Focused on clean, corporate design that balances approachability with professionalism
Structured site to clearly separate their two main service lines, so visitors immediately find what they need - strategy or accounting
Emphasized trust and partnership in the design by highlighting metrics (years of experience, number of clients, projects)
Developed content that communicates their client-centric, transparent methodology - not just what they do, but how they do it
Included detailed service pages
Optimized for conversion: clear contact section so potential clients can easily reach out
🚀 Impact & Results
Increase in qualified lead form submissions within 3 months after launch
More inquiries for both consulting and accounting services, thanks to clearer service presentation
Improved user trust, measured by longer average session duration on the site (analytics)
Consistent brand positioning, reinforcing Artemon’s credibility and reputation in advisory and compliance
webdesigner branding designer graphicdesigner…Client Overview
Artemon Services is a boutique consulting firm offering tailored advisory and compliance solutions to both local and international businesses. Their expertise spans strategy, risk management, entity structuring, and financial reporting.
🌐 artemon.lu
🎯 Objectives
Build a professional website that clearly communicates Artemon’s advisory and compliance expertise
Position Artemon as a trusted, results-driven partner rooted in transparency and collaboration
Showcase their deep experience and track record
Make the site easy to navigate and approachable for a range of clients
💡 My Approach
Focused on clean, corporate design that balances approachability with professionalism
Structured site to clearly separate their two main service lines, so visitors immediately find what they need - strategy or accounting
Emphasized trust and partnership in the design by highlighting metrics (years of experience, number of clients, projects)
Developed content that communicates their client-centric, transparent methodology - not just what they do, but how they do it
Included detailed service pages
Optimized for conversion: clear contact section so potential clients can easily reach out
🚀 Impact & Results
Increase in qualified lead form submissions within 3 months after launch
More inquiries for both consulting and accounting services, thanks to clearer service presentation
Improved user trust, measured by longer average session duration on the site (analytics)
Consistent brand positioning, reinforcing Artemon’s credibility and reputation in advisory and compliance
webdesigner branding designer graphicdesignerWW…
Beauty shop - website, SEO, branding
Client Overview
So Beauty is a beauty institute offering a complete range of beauty and wellness services for women. Their expertise covers anti-aging treatments, skin therapies, and body & face relaxation rituals designed to enhance wellbeing and rejuvenation.
🌐 sobeauty.lu
🎯 Objectives
Build a modern, user-friendly website aligned with the brand’s identity
Create consistent branding across all online and offline touchpoints
Improve search engine visibility through SEO optimization
Design high-quality business cards and physical gift cards
Implement an online gift card system to increase sales
💡 My Approach
Collaborated closely with the client to define a visual style that reflects femininity, softness, and professionalism
Chose a color palette inspired by natural skin tones for a warm, beauty-oriented aesthetic
Used authentic images of women from different age groups to enhance relatability and trust
Wrote SEO-optimized content to strengthen organic ranking and improve discoverability
Designed branding materials (business cards + physical gift cards) aligned with the website’s identity
Set up an online gift card system and a dedicated SEO-optimized landing page to increase conversions and visibility
🚀 Impact & Results
Top 1st-page ranking on Google for the institute’s main industry keywords
+60% increase in organic traffic within the first 3 months
+45% growth in online gift card sales after implementing the digital gift card system
Decrease in user drop-off rate thanks to a more intuitive, mobile-friendly website
Significantly improved brand consistency across web, print, and promotional materials
webdesigner branding designer googleads…Client Overview
So Beauty is a beauty institute offering a complete range of beauty and wellness services for women. Their expertise covers anti-aging treatments, skin therapies, and body & face relaxation rituals designed to enhance wellbeing and rejuvenation.
🌐 sobeauty.lu
🎯 Objectives
Build a modern, user-friendly website aligned with the brand’s identity
Create consistent branding across all online and offline touchpoints
Improve search engine visibility through SEO optimization
Design high-quality business cards and physical gift cards
Implement an online gift card system to increase sales
💡 My Approach
Collaborated closely with the client to define a visual style that reflects femininity, softness, and professionalism
Chose a color palette inspired by natural skin tones for a warm, beauty-oriented aesthetic
Used authentic images of women from different age groups to enhance relatability and trust
Wrote SEO-optimized content to strengthen organic ranking and improve discoverability
Designed branding materials (business cards + physical gift cards) aligned with the website’s identity
Set up an online gift card system and a dedicated SEO-optimized landing page to increase conversions and visibility
🚀 Impact & Results
Top 1st-page ranking on Google for the institute’s main industry keywords
+60% increase in organic traffic within the first 3 months
+45% growth in online gift card sales after implementing the digital gift card system
Decrease in user drop-off rate thanks to a more intuitive, mobile-friendly website
Significantly improved brand consistency across web, print, and promotional materials
webdesigner branding designer googleadsWW…
Grocery producer - website and brandking
Muller-Lemmer is a family-run business that has been producing and distributing authentic Luxembourgish food and alcoholic beverages for six generations. They are committed to providing fresh and high-quality products to the Luxembourgish food market via their 3 brands: Distillerie Muller-Lemmer, Haff Muller-Lemmer and the “Um Haff” boutique.
🌐 mullerlemmer.lu
🎯 Objectives
Create a modern, visually appealing website that presents the 3 brands clearly
Strengthen trust by highlighting tradition, craftsmanship, and product quality
Build a simple, intuitive navigation structure for an effortless user journey
Deliver a fully responsive website across all devices
Make the site accessible to a broader audience through multilingual content
💡 My Approach
Defined a design direction focused on differentiation and brand storytelling
Built a clean site architecture connecting the three brands without overwhelming the user
Designed product-centric layouts using authentic photography and a natural color palette (earthy greens, beiges, browns, greys) to reflect freshness, heritage, and craftsmanship
Delivered a multilingual website to widen reach and improve user accessibility
Developed the site in WordPress with a scalable, easy-to-manage backend
🚀 Impact & Results
Stronger brand consistency across the 3 product lines
Clearer product presentation significantly improved user orientation
Modern, mobile-optimized design increased browsing time and reduced bounce rates
Higher trust perception thanks to authentic visuals and refined product storytelling
A future-proof website supporting ongoing marketing and sales activities
webdesigner branding designer googleads…Muller-Lemmer is a family-run business that has been producing and distributing authentic Luxembourgish food and alcoholic beverages for six generations. They are committed to providing fresh and high-quality products to the Luxembourgish food market via their 3 brands: Distillerie Muller-Lemmer, Haff Muller-Lemmer and the “Um Haff” boutique.
🌐 mullerlemmer.lu
🎯 Objectives
Create a modern, visually appealing website that presents the 3 brands clearly
Strengthen trust by highlighting tradition, craftsmanship, and product quality
Build a simple, intuitive navigation structure for an effortless user journey
Deliver a fully responsive website across all devices
Make the site accessible to a broader audience through multilingual content
💡 My Approach
Defined a design direction focused on differentiation and brand storytelling
Built a clean site architecture connecting the three brands without overwhelming the user
Designed product-centric layouts using authentic photography and a natural color palette (earthy greens, beiges, browns, greys) to reflect freshness, heritage, and craftsmanship
Delivered a multilingual website to widen reach and improve user accessibility
Developed the site in WordPress with a scalable, easy-to-manage backend
🚀 Impact & Results
Stronger brand consistency across the 3 product lines
Clearer product presentation significantly improved user orientation
Modern, mobile-optimized design increased browsing time and reduced bounce rates
Higher trust perception thanks to authentic visuals and refined product storytelling
A future-proof website supporting ongoing marketing and sales activities
webdesigner branding designer googleadsWW…
Personal fitness coach - website, branding, ads
Client Overview
VincenTrainer is a personal fitness coach offering tailored training programs to help clients improve strength, health, and overall wellness.
🌐 https://www.twine.net/signin
🎯 Objective
Increase online visibility and attract new client leads
Present services clearly to improve user understanding and conversions
Build a strong, recognizable brand identity
Streamline the booking process to reduce friction
💡 Approach
Conducted user and market research to define positioning and messaging
Designed a complete visual identity (logo, color palette, typography, imagery) conveying energy, trust, and expertise
Restructured the website to highlight key services and user paths
Added a transparent, user-friendly pricing page aligned with target audience expectations
Integrated a personal intro video from Vincent to build authenticity and trust
Set up the foundations for Google Ads (keywords, structure, landing focus) to optimize lead generation
Performed UX and performance tests before launch to ensure clarity, speed, and accessibility
🚀 Result
+40% increase in website traffic in the first month
+30% more booking inquiries after launch
Clear, structured service presentation significantly reduced confusion and drop-offs
Strong, cohesive brand identity that now supports all ongoing marketing and Google Ads campaigns
webdesigner branding designer googleads…Client Overview
VincenTrainer is a personal fitness coach offering tailored training programs to help clients improve strength, health, and overall wellness.
🌐 https://www.twine.net/signin
🎯 Objective
Increase online visibility and attract new client leads
Present services clearly to improve user understanding and conversions
Build a strong, recognizable brand identity
Streamline the booking process to reduce friction
💡 Approach
Conducted user and market research to define positioning and messaging
Designed a complete visual identity (logo, color palette, typography, imagery) conveying energy, trust, and expertise
Restructured the website to highlight key services and user paths
Added a transparent, user-friendly pricing page aligned with target audience expectations
Integrated a personal intro video from Vincent to build authenticity and trust
Set up the foundations for Google Ads (keywords, structure, landing focus) to optimize lead generation
Performed UX and performance tests before launch to ensure clarity, speed, and accessibility
🚀 Result
+40% increase in website traffic in the first month
+30% more booking inquiries after launch
Clear, structured service presentation significantly reduced confusion and drop-offs
Strong, cohesive brand identity that now supports all ongoing marketing and Google Ads campaigns
webdesigner branding designer googleadsWW…
Hire a Web Designer
We have the best web designer experts on Twine. Hire a web designer today.