Personal fitness coach - website, branding, ads
Edyta B
Published
0
Client Overview
VincenTrainer is a personal fitness coach offering tailored training programs to help clients improve strength, health, and overall wellness.
๐ https://www.twine.net/signin
๐ฏ Objective
- Increase online visibility and attract new client leads
- Present services clearly to improve user understanding and conversions
- Build a strong, recognizable brand identity
- Streamline the booking process to reduce friction
๐ก Approach
- Conducted user and market research to define positioning and messaging
- Designed a complete visual identity (logo, color palette, typography, imagery) conveying energy, trust, and expertise
Restructured the website to highlight key services and user paths - Added a transparent, user-friendly pricing page aligned with target audience expectations
- Integrated a personal intro video from Vincent to build authenticity and trust
- Set up the foundations for Google Ads (keywords, structure, landing focus) to optimize lead generation
- Performed UX and performance tests before launch to ensure clarity, speed, and accessibility
๐ Result
- +40% increase in website traffic in the first month
- +30% more booking inquiries after launch
- Clear, structured service presentation significantly reduced confusion and drop-offs
- Strong, cohesive brand identity that now supports all ongoing marketing and Google Ads campaigns