Beauty shop - website, SEO, branding
Edyta B
Published
0
Client Overview
So Beauty is a beauty institute offering a complete range of beauty and wellness services for women. Their expertise covers anti-aging treatments, skin therapies, and body & face relaxation rituals designed to enhance wellbeing and rejuvenation.
🎯 Objectives
- Build a modern, user-friendly website aligned with the brand’s identity
- Create consistent branding across all online and offline touchpoints
- Improve search engine visibility through SEO optimization
- Design high-quality business cards and physical gift cards
- Implement an online gift card system to increase sales
💡 My Approach
- Collaborated closely with the client to define a visual style that reflects femininity, softness, and professionalism
- Chose a color palette inspired by natural skin tones for a warm, beauty-oriented aesthetic
- Used authentic images of women from different age groups to enhance relatability and trust
- Wrote SEO-optimized content to strengthen organic ranking and improve discoverability
- Designed branding materials (business cards + physical gift cards) aligned with the website’s identity
- Set up an online gift card system and a dedicated SEO-optimized landing page to increase conversions and visibility
🚀 Impact & Results
- Top 1st-page ranking on Google for the institute’s main industry keywords
- +60% increase in organic traffic within the first 3 months
- +45% growth in online gift card sales after implementing the digital gift card system
- Decrease in user drop-off rate thanks to a more intuitive, mobile-friendly website
- Significantly improved brand consistency across web, print, and promotional materials