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Hi, I’m R. Eeshashri Maddela, a Website Manager and Digital Marketing leader with 10+ years of experience driving high-impact digital programs across CRM, website optimization, email marketing, social media, and analytics. I excel at aligning diverse stakeholders, building scalable processes, and delivering measurable results that improve engagement and conversions. I’ve led cross-functional teams, built lifecycle journeys and nurture flows, and turned complex data into actionable insights using GA4 and other analytics tools. My work across multiple regions has consistently boosted CTR, reduced bounce rates, and accelerated delivery through structured workflows, governance, and proactive collaboration between marketing, IT, design, and product teams.…Hi, I’m R. Eeshashri Maddela, a Website Manager and Digital Marketing leader with 10+ years of experience driving high-impact digital programs across CRM, website optimization, email marketing, social media, and analytics. I excel at aligning diverse stakeholders, building scalable processes, and delivering measurable results that improve engagement and conversions. I’ve led cross-functional teams, built lifecycle journeys and nurture flows, and turned complex data into actionable insights using GA4 and other analytics tools. My work across multiple regions has consistently boosted CTR, reduced bounce rates, and accelerated delivery through structured workflows, governance, and proactive collaboration between marketing, IT, design, and product teams.

R. Eeshashri Maddela

Web Developer, Web Designer, Social Media Manager, +7

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Hi, I’m R. Eeshashri Maddela, a Website Manager and Digital Marketing leader with 10+ years of experience driving high-impact digital programs across CRM, website optimization, email marketing, social media, and analytics. I excel at aligning diverse stakeholders, building scalable processes, and delivering measurable results that improve engagement and conversions. I’ve led cross-functional teams, built lifecycle journeys and nurture flows, and turned complex data into actionable insights using GA4 and other analytics tools. My work across multiple regions has consistently boosted CTR, reduced bounce rates, and accelerated delivery through structured workflows, governance, and proactive collaboration between marketing, IT, design, and product teams.…Hi, I’m R. Eeshashri Maddela, a Website Manager and Digital Marketing leader with 10+ years of experience driving high-impact digital programs across CRM, website optimization, email marketing, social media, and analytics. I excel at aligning diverse stakeholders, building scalable processes, and delivering measurable results that improve engagement and conversions. I’ve led cross-functional teams, built lifecycle journeys and nurture flows, and turned complex data into actionable insights using GA4 and other analytics tools. My work across multiple regions has consistently boosted CTR, reduced bounce rates, and accelerated delivery through structured workflows, governance, and proactive collaboration between marketing, IT, design, and product teams.

Available to hire

Hi, I’m R. Eeshashri Maddela, a Website Manager and Digital Marketing leader with 10+ years of experience driving high-impact digital programs across CRM, website optimization, email marketing, social media, and analytics. I excel at aligning diverse stakeholders, building scalable processes, and delivering measurable results that improve engagement and conversions.

I’ve led cross-functional teams, built lifecycle journeys and nurture flows, and turned complex data into actionable insights using GA4 and other analytics tools. My work across multiple regions has consistently boosted CTR, reduced bounce rates, and accelerated delivery through structured workflows, governance, and proactive collaboration between marketing, IT, design, and product teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Website Manager at GITAM

July 1, 2025 - Present

Led end-to-end website management and digital marketing initiatives for GITAM, coordinating with Marketing, IT, Creative and Academic teams. Built and maintained scalable digital processes and governance across a multi-campus web ecosystem, including CRM-driven lead nurturing, segmentation, and B2B campaigns. Implemented GA4 analytics, Google Ads, CRM integration, and email marketing pipelines to drive engagement and pipeline. Achieved 100% SLA for 3,000+ updates with improved accuracy through structured workflows. Improved site engagement and lead quality through data-driven optimization.

Senior Web Content Specialist at Open Text

January 1, 2020 - July 1, 2025

Managed Google Ads, analytics dashboards and reporting; translated complex marketing data into actionable plans; led CRM workflows, segmentation, nurturing and B2B campaigns. Developed websites and digital channels for sports and interior brands. Executed location-based digital campaigns to improve lead flow, visibility and customer engagement. Managed 21+ clients and maintained 100% SLA with 90% fewer errors through governance workflows.

Senior Marketing Executive at Insta Group

September 1, 2015 - September 1, 2018

Led multi-regional teams (Germany, Switzerland, Dubai, USA) under unified processes and content standards. Strengthened cross-functional collaboration between sales, CRM, design and marketing. Improved engagement by 25% through well-structured email journeys (Dubai, USA, APAC). Delivered 3,000+ content updates with 100% SLA and 90% fewer errors. Built bridges between marketing, product, creative and tech teams and led CRM workflows, segmentation, nurturing & B2B campaigns. Led CRM workflows, segmentation, nurturing & B2B campaigns and established scalable marketing operations.

Freelance Digital Marketer at National University of Singapore (Accelerated Management Program)

August 1, 2019 - December 1, 2019

Provided freelance digital marketing services aligned with an Accelerated Management Program, focusing on campaign execution, channel optimization and data-driven decision-making.

AIIM Taxonomy & Meta Data Specialist, Digital Marketing Associate at Tailcurrent

April 1, 2014 - May 1, 2015

Specialized in taxonomy and metadata management to support marketing content, SEO and CMS workflows; contributed to data-driven marketing strategies and content organization across digital assets.

Senior Web Content Specialist at OpenText

January 1, 2020 - July 1, 2025

Senior Web Content Specialist responsible for managing and optimizing web content and CMS-driven experiences, collaborating with marketing, IT and product teams to improve content quality and governance across multiple platforms.

AI Taxonomy & Metadata Specialist at Tailcurrent

April 1, 2014 - May 1, 2015

Defined taxonomy and metadata structures; built automated lifecycle journeys and nurture flows for marketing campaigns; led CRM workflows, segmentation, nurturing and B2B campaigns across regions.

Freelance Digital Marketer at Self-Employed

August 1, 2019 - December 31, 2019

Delivered digital marketing services for restaurants and lifestyle clients; built digital marketing frameworks for DE–CH–A regions; enhanced organic visibility through SEO and UX improvements; managed social campaigns and content for Dubai and APAC markets.

Freelance Digital Marketer at Self-Employed / Freelance

August 1, 2019 - December 1, 2019

Delivered end-to-end digital marketing engagements for clients, including SEO, content, email marketing and social media campaigns; established lifecycle journeys and nurturing processes; translated complex marketing data into actionable improvements.

Freelance Digital Marketer

August 1, 2019 - December 1, 2019

Delivered digital marketing, SEO enhancements, analytics tracking, and content optimization for multiple clients; implemented GA4 insights and UX improvements, built dashboards, and optimized campaigns across social, email, and web channels.

AI Taxonomy & Metadata Specialist, Digital Marketing Associate at Open Text

January 1, 2020 - July 1, 2025

Supported taxonomy governance and metadata workflows, managed analytics dashboards and reporting, and collaborated across cross-functional teams to optimize campaigns and content performance in digital marketing initiatives.