Available to hire
I’m Elena Georgescu, a results-driven digital and social media professional with a passion for crafting engaging online experiences. I’m honest, kind, and empathetic, with a hardworking, professional mindset and a knack for problem solving. I stay proactive to keep projects on track and thriving.
I love collaborating with designers and marketing teams to create content and campaigns that resonate. I’ve managed social media for multiple brands, built digital strategies, and played a key role in SEO and website optimization, while balancing creativity with measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Italian
Intermediate
Work Experience
Project manager at Fares
September 2, 2024 - Present- Develop and deploy an effective digital strategy;
- Development and maintenance of the website, ensuring that features are delivered
on time and meet requirements;
- Work on improving the design, ensuring it aligns with brand guidelines, user
preferences, and design trends;
- Coordinate design revisions to improve navigation, interactivity, and accessibility;
- Work on the integration of new features, such as promotion mechanisms, user
reviews, or personalized user experiences;
- Ensure that landing pages are designed for high conversion, with appropriate
content, calls to action, and design;
- Ensure the website is optimized for mobile and tablet devices;
- Collaborate with the SEO agency to develop a long-term SEO strategy, focusing on
keyword optimization, backlinks, on-page SEO, and technical SEO;
- Set deadlines and ensure that all deliverables are completed on schedule;
- Track key performance indicators (traffic, conversions, bounce rate, user
engagement, revenue) and analyze the data to identify areas for improvement;
- Regularly update stakeholders (marketing, leadership teams) on progress,
performance, and key achievements.
Social media manager at Fares
March 2, 2022 - December 2, 2024- Creating and planning content plans for Facebook, Instagram, TikTok and LinkedIn;
- Creating the social media strategy for all managed platforms;
- Creation of relevant, creative and engaging Social Media content;
- Tracking KPIs and making a monthly report;
- Collaboration with the medical, research and graphic designer teams for
content creation;
- Collaboration with the French marketing agency to validate the social media plan
and adapt the strategy according to the results;
- Involvement in other online marketing projects (ideas for website improvement,
community management improvement, online campaign feedback, etc.)
Digital Project Manager at Studio Moderna
January 1, 2021 - January 1, 2022Honest, kind and empathetic, hardworking, professional and problem solver—ensuring every idea stays on track and thrives. Digital Project Manager for Studio Moderna Bucharest (2021–2022). Created social media content for six brands, tracked and optimized Facebook and Instagram content, and led influencer marketing (research, outreach, brief creation, budget management, campaign follow-up). Developed and planned content for Facebook, Instagram, TikTok and LinkedIn; drafted social media strategies; produced engaging social content; tracked KPIs and prepared monthly reports. Collaborated with medical, research and graphic design teams for content creation, and partnered with a French marketing agency to validate the social media plan and adapt strategy based on results. Also involved in other online marketing projects (website improvements, community management enhancements, etc.).
Digital Project Manager at FARES
January 1, 2022 - January 1, 2024Developed and deployed an effective digital strategy; developed and maintained the website, ensuring features were delivered on time; aligned design with brand guidelines; optimized for mobile and tablet devices; integrated new features (promotion mechanisms, user reviews); designed high-conversion landing pages; collaborated with an SEO agency to implement a long-term SEO strategy; tracked KPIs and produced monthly reports; coordinated design revisions to improve navigation, interactivity and accessibility; contributed to other online marketing projects (website improvements, community management enhancements, feedback campaigns).
Copywriter & Online Content Editor at Vivre
January 1, 2015 - January 1, 2021Created original and sales-oriented copy for online campaigns; wrote scripts for radio and TV ads; produced B2B copy for various projects; authored newsletters (internal and external); created social media content and SEO-focused blog articles; managed WordPress platform; met deadlines and adapted to the dynamic online business environment.
Social Media Manager at Studio Moderna
January 1, 2021 - January 1, 2022Created social media content for six brands from Studio Moderna's portfolio; tracked and optimized Facebook and Instagram content; conducted influencer marketing (research, outreach, brief creation, budget management, and campaign follow-up).
Digital Project Manager at FA RES
January 1, 2022 - January 1, 2024Developed and deployed an effective digital strategy; developed and maintained the website; ensured features delivered on time and aligned with brand guidelines; coordinated design revisions to improve navigation, interactivity, and accessibility; integrated new features (promotion mechanisms, user reviews, personalized experiences); ensured landing pages for high conversions; collaborated with an SEO agency on long-term SEO; tracked KPIs and reported progress; involved in other online marketing projects (website improvements, community management, online campaign feedback, personalized user experiences).
Social Media Manager at FA RES
January 1, 2024 - PresentDeveloped a long-term SEO strategy; developed and maintained the website; ensured design aligned with brand guidelines; collaborated with a French marketing agency to validate the social media plan and adjust strategy based on results; involved in other online marketing projects (website improvements, community management, online campaign feedback, personalized user experiences); created landing pages optimized for high conversions with strong calls to action; ensured mobile and tablet device optimization; collaborated with the SEO agency for long-term SEO; tracked KPIs and provided monthly progress updates to stakeholders.
Education
Bachelor of Economics at University of Bucharest
January 1, 2010 - January 1, 2013High School Diploma at Spiru Haret Pedagogical High School
January 1, 2005 - January 1, 2009Bachelor's degree at University of Bucharest, Faculty of Business and Administration
January 1, 2010 - January 1, 2013Qualifications
Certificate in Philosophy
January 11, 2030 - December 10, 2025Certificate in Marketing
January 11, 2030 - December 10, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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