Hi! I’m Ailén Daiana Vildoza Ramírez, a graphic designer focused on branding, packaging, and digital communication. I love creating visual identities and design systems that feel both beautiful and functional—translating the essence of each business into a clear, human visual world.
I’ve worked on brand development for emerging companies, designed social media content, and created printed and digital pieces like flyers, user manuals, and publications. Whether it’s packaging for product brands or layouts for fanzines and books, I enjoy collaborating and turning ideas into strong visuals that help projects connect with real people.
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Designed and built Kal Mörk as an independent e-commerce storefront (hosted on Tiendanube). This comprehensive branding project went far beyond visual assets, encompassing:
Brand Strategy & Voice: Defining the brand’s core identity, tone of voice, and the specific emotional connection it aims to build with its audience.
Visual Identity: Creating the logotype, cohesive color palette, typography, and professional guidelines for the brand’s presentation.
E-commerce Execution: Designing high-converting digital assets, banners, product presentation materials, and optimizing the storefront interface for a seamless shopping experience.
This project showcases my capability to transform a concept into a fully realized, professional retail brand from scratch.
Comprehensive content design and visual structuring for All American, building upon their existing brand foundations (logo, typography, and color palette).
My role focused on translating their core identity into a cohesive and engaging social media system. This included designing aesthetic grid compositions, creating dynamic Instagram stories, producing and editing brand videos, and developing complementary physical touchpoints such as business cards. The project bridges the gap between raw brand elements and a professional, strategic digital presence.
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