Brief: Build a long term campaign that encompasses
all of the Distillery’s whisky and gin portfolio; connects the distillery to Mull and its wildlife; utilises the creative identity detailed in the brand guidelines; appeals to an international market
and doesn’t feel overtly masculine.
Concept: I chose photography as a visual concept to unite the creative spirit of the BVI, the partnership with Gordon Buchanan, the island, and wildlife, while also appealing to an international market.
The video content is designed to capture the little details that you notice when visiting a new place, taking the viewer on a journey to Mull.
The print campaign uses devices inspired by film bleeds and encompasses the bold color palette of the brand. The slight nod to fashion art direction keeps the campaign from feeling overtly masculine.
graphicdesigner artdirector marketing…Brief: Build a long term campaign that encompasses
all of the Distillery’s whisky and gin portfolio; connects the distillery to Mull and its wildlife; utilises the creative identity detailed in the brand guidelines; appeals to an international market
and doesn’t feel overtly masculine.
Concept: I chose photography as a visual concept to unite the creative spirit of the BVI, the partnership with Gordon Buchanan, the island, and wildlife, while also appealing to an international market.
The video content is designed to capture the little details that you notice when visiting a new place, taking the viewer on a journey to Mull.
The print campaign uses devices inspired by film bleeds and encompasses the bold color palette of the brand. The slight nod to fashion art direction keeps the campaign from feeling overtly masculine.
graphicdesigner artdirector marketingWW…