At ADD, I believe design begins at the most fundamental level, with the square, the triangle, and the circle. From these basic shapes, we build everything. My strategy is simple: take the basic, apply intent, and create purpose. I rearrange complexity into meaningful visual communication by distilling chaos into form and structure.

Smudge is an artisanal treat brand that combines whimsical storytelling with bold, adventurous flavours. Each handcrafted fudge creation is wrapped in eye-catching, collectable designs, transforming every bite into a playful, transportable experience. Crafted for aesthetically-driven foodies who appreciate customisable/personalised treats and nostalgic indulgences. Smudge is where creativity meets confectionery.

Through the unveiling of an emotionally evoked sensory experience, the olive oil will exceed to be more than a daily staple but a culinary indulgence.

The challenge was to blend a classic and modern typeface to desing a typeface for the future. The newly created typeface had to be presented in a hand-bound book that functions as a type specimen through a chosen narrative.

Eremos Designs is more than a name-it’s the embodiment of my creative journey and a deep, personal relationship with the Creator. Derived from the Greek word Eremos, meaning “solitude,” this name reflects a sacred practice of stepping away from the noise of the world, inspired by Luke 5, where Jesus sought quiet places to connect with God. My work emerges from these moments of solitude, where peace, clarity, and inspiration flow from the presence of God.

The challenge was to show how packaging can be a powerful marketing tool and add to the marketing strategy of Robertsons Spices, an already existing brand. Finally, demonstrating how packaging can support the 4Ps of their marketing mix.

The task is to create and brand a South African music festival, choosing the location and date. The design must include a poster that doubles as both a souvenir and a promotional piece, social media content to boost marketing efforts, and lanyards for staff passes that align with the festival’s visual identity. The challenge is to create a cohesive brand that captures the festival’s atmosphere and resonates across both digital and physical elements

The challenge was to design an authentic zine that deeply reflects my unique passions, interests, opinions, and personality, resonating with a specific audience.