I help companies turn complex ideas into clear, effective content that people understand and act on. My work focuses on the parts of the user journey where content needs to do more than inform; it needs to guide decisions, reduce friction, and support conversion. This often includes websites, landing pages, product messaging, and content systems, as well as campaign and social content that supports the full funnel. I’ve worked across SaaS, digital products, education, and consumer brands, supporting both strategy and execution. In some projects, I define messaging and structure from scratch. In others, I improve existing content based on user behavior and performance data. I approach content as a system that contributes to nurturing the customer journey. I look at how different channels, from SEO and website content to campaigns and social media, work together and how they support discovery, engagement, and conversion. Typical projects I work on: Website and landing page copy Content strategy and planning SEO and blog content Product and onboarding content Campaign and social content I’m comfortable working with founders, product teams, and marketing teams, and I’m used to taking ownership of projects from structure to execution. If you’re looking for content that is clear, structured, and aligned with real user behavior, I can help.…

Elaheh Sharifi

I help companies turn complex ideas into clear, effective content that people understand and act on. My work focuses on the parts of the user journey where content needs to do more than inform; it needs to guide decisions, reduce friction, and support conversion. This often includes websites, landing pages, product messaging, and content systems, as well as campaign and social content that supports the full funnel. I’ve worked across SaaS, digital products, education, and consumer brands, supporting both strategy and execution. In some projects, I define messaging and structure from scratch. In others, I improve existing content based on user behavior and performance data. I approach content as a system that contributes to nurturing the customer journey. I look at how different channels, from SEO and website content to campaigns and social media, work together and how they support discovery, engagement, and conversion. Typical projects I work on: Website and landing page copy Content strategy and planning SEO and blog content Product and onboarding content Campaign and social content I’m comfortable working with founders, product teams, and marketing teams, and I’m used to taking ownership of projects from structure to execution. If you’re looking for content that is clear, structured, and aligned with real user behavior, I can help.…

Available to hire

I help companies turn complex ideas into clear, effective content that people understand and act on.

My work focuses on the parts of the user journey where content needs to do more than inform; it needs to guide decisions, reduce friction, and support conversion. This often includes websites, landing pages, product messaging, and content systems, as well as campaign and social content that supports the full funnel.

I’ve worked across SaaS, digital products, education, and consumer brands, supporting both strategy and execution. In some projects, I define messaging and structure from scratch. In others, I improve existing content based on user behavior and performance data.

I approach content as a system that contributes to nurturing the customer journey. I look at how different channels, from SEO and website content to campaigns and social media, work together and how they support discovery, engagement, and conversion.

Typical projects I work on:

Website and landing page copy
Content strategy and planning
SEO and blog content
Product and onboarding content
Campaign and social content

I’m comfortable working with founders, product teams, and marketing teams, and I’m used to taking ownership of projects from structure to execution.

If you’re looking for content that is clear, structured, and aligned with real user behavior, I can help.

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Skills

Experience Level

Copywriting
Expert
SEO
Expert
Email Marketing
Expert
CRM
Expert
Facebook Ads
Intermediate
Google Ads
Intermediate
HubSpot
Intermediate
Mailchimp
Intermediate
Canva
Intermediate
Social Media Design
Intermediate
WordPress
Intermediate
Explainer Video
Intermediate
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Language

English
Fluent
German
Beginner
Persian
Fluent

Work Experience

Digital Marketing Consultant at MPCP.io
September 30, 2023 - July 21, 2025
Developed a full-funnel Web3 content strategy translating complex blockchain concepts into accessible marketing materials including website, social media, and white papers to serve various user applications.
Content Manager at Seylaneh Sabz
May 31, 2023 - July 21, 2025
Led social media content strategy for oral care and skincare brands. Created and managed campaign narratives that boosted engagement by 170% in three months through targeted messaging, segmentation, and performance reporting.
Content & Campaign Manager at Kanoon Iran Novin Advertising Agency
December 31, 2020 - July 21, 2025
Developed scripts and taglines for top-tier Iranian brands across TV, print, and digital. Coordinated with creative and strategy teams to ensure message alignment and supported national-scale campaigns with culturally relevant storytelling.
Content & Campaign Manager at Fillip Digital Marketing Agency
March 31, 2020 - July 21, 2025
Developed and implemented co-branded retail activations, managed campaign reporting, ensured alignment with performance KPIs. Partnered with production and strategy teams to support client sales plays, product launches, and retail partnerships. Notable projects included a brand engagement campaign generating 72,000 UGCs, sales campaign with 3:1 ROI, and awareness campaign with 22 million impressions.
Content & Campaign Manager at Tiva Digital Marketing Agency
September 30, 2021 - July 21, 2025
Won 10+ major B2B clients in 9 months through pitch presentations and storytelling. Built campaign messaging and execution frameworks for food, travel, and retail sectors. Supervised junior content creators and aligned strategy with client KPIs.
Content & Campaign Manager at Glocal College
January 31, 2022 - July 21, 2025
Created SEO-driven blog and landing pages to attract international students resulting in over 1,200 leads, 38% organic growth, and 9% increase in student enrollment. Managed bilingual content and aligned messaging with admissions cycles for website, email, and social media.
Content & Campaign Manager at Vidiwood.com
September 30, 2022 - July 21, 2025
Led campaign content creation for user onboarding, including email series, landing pages, and blog content. Developed content for low-engagement segments and reactivation campaigns which improved sign-ups by 18%.
Digital Marketing Specialist at Nourrir Drinks
November 30, 2024 - July 21, 2025
Led GTM content strategy and summer campaign for Instagram, TikTok, and LinkedIn for a West-African soft beverage brand founded in the US. Built brand voice and summer campaign assets.
English Teacher, Translator, Writer & Editor at Independent / Freelance
January 1, 2007 - December 31, 2016
English language instruction, translation, writing and editing across projects.
Content & Campaign Manager at Marketing Agencies (VarSa, Tiv a, Fillip, Kanoon Iran Novin)
January 1, 2017 - January 1, 2021
Content marketing, copywriting, social content, video scripts, and creative briefs for FMCG, lifestyle, and wellness brands. Coordinated cross-functional creative and media teams. Delivered multi-channel storytelling at a national scale.
Content Manager at Vidiwood (SaaS - Creator Platform)
February 1, 2022 - September 1, 2022
Planned short-form video content, managed Instagram content across organic channels; coordinated creators; tracked engagement; reported outcomes.
Social Media Manager at Glocal College (Educational Institute)
January 1, 2021 - January 1, 2022
Managed Instagram and Facebook channels; built content calendars aligned with admissions cycles; created educational, trust-building social content; reported performance and audience behavior. Results: +45% website traffic, ~1,200 organic leads, +29% engagement.
Social Media Manager at Ladan (Savola Group) (FMCG)
September 1, 2021 - January 1, 2022
Led social content and engagement across markets; created and curated UGC; measured reach and engagement.
Social Media Manager at Zenon Oral Care & Nino Skincare
January 1, 2023 - May 1, 2023
Led Instagram content strategy for oral care and skincare brand; built voice, visuals and content pillars; achieved +3,000 followers and +170% engagement in ~3 months.
Content & Editorial Strategist at Seylaneh Sabz (Health & Beauty)
January 1, 2023 - May 1, 2023
Led Instagram & TikTok content strategy for an oral care and skincare brand; defined content pillars, formats and tone; built calendars; coordinated creators; monitored performance.
Consultant / Freelance at Independent
January 1, 2021 - Present
Consultant / Freelance (Social Media Marketing, Teaching English, Translation); delivering client work across multiple markets.
Content Marketing Specialist & Campaign Manager at Novin Marketing Agencies
January 1, 2017 - December 31, 2021
Developed content strategies, messaging, and content structures for digital products and brands. Created website and landing page content, SEO, and campaign assets. Translated complex products into clear, user-focused messaging. Supported launches and campaigns across multiple channels. Selected clients included Nourrir Drinks, MPCP, Oryn Code, Happy Trainers, and Dr. Akhavi Lab. Built onboarding messaging and content systems. Impact included +22M reach, +72K UGC, +18% sign-ups, and -23% support requests.
Content and Campaign Manager at Vidawood.com (SaaS Video Creation Platform)
February 1, 2022 - September 1, 2022
Managed content strategy, campaign messaging, and cross-channel campaigns for a SaaS video creation platform.
Content and Campaign Manager at Seylaneh Sabz (Health & Beauty)
January 1, 2023 - May 1, 2023
Led content and campaigns for a health & beauty brand, creating messaging and multi-channel campaigns; contributed to onboarding and activation efforts.
Content and Campaign Manager at Glocal college (Educational Institute)
September 1, 2021 - January 1, 2022
Managed content strategy and campaigns for an educational institute, coordinating content across channels to support program enrollment and brand awareness.

Education

Master of Strategic Digital Marketing at Arden University, Berlin, Germany
May 1, 2023 - January 31, 2025
Master of Tourism Marketing at Allameh Tabtabí University, Tehran, Iran
September 1, 2010 - June 30, 2013
Bachelor of English Education at Shahid Bahonar University
September 1, 2003 - June 1, 2007
at Glocal college
September 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Education, Gaming, Media & Entertainment, Retail, Healthcare, Professional Services, Other
    paper Product launch content & campaign

    LADAN (Savola Group, FMCG)
    Supporting product launch with a structured content and participation strategy

    Challenge
    A new product was introduced in a competitive market with low awareness and limited differentiation.

    Approach
    Developed a content-led campaign combining product education, gamification, and influencer support to drive awareness and trial.

    Execution
    Designed a gamified landing page to encourage user interaction
    Developed content explaining product benefits
    Managed influencer collaborations
    Created multi-channel content (social, blog, landing pages)
    Tested and optimized campaign formats

    Impact
    ~14M impressions
    ~8500 participants
    increased website engagement and time on site
    sales exceeded targets within three months

    paper Improving engagement and reaching new audiences

    SEAGULL(Skincare)
    Improving engagement and reaching new audiences through social media

    Challenge
    The brand relied on professional channels and lacked relevance among younger audiences, resulting in declining engagement and limited digital presence.

    Approach
    Developed a social media campaign focused on self-care to reposition the brand and increase engagement.

    Execution
    Developed campaign concept and content strategy
    Managed content production (16 posts, 50+ stories)
    Coordinated influencer collaborations
    Implemented paid promotion
    Created interactive formats to increase engagement

    Impact
    +7500 followers
    engagement rate increased from 0.22% to 1.12%
    +13% growth in new target segment
    +7% overall sales increase

    paper Brand perception & engagement

    LADAN (Savola Group, FMCG)
    Improving brand perception and engagement through a content-led campaign

    Challenge
    The brand faced negative sentiment and was perceived as “foreign,” resulting in weak emotional connection and declining engagement among its core audience.

    Approach
    Developed a content-led campaign focused on cultural relevance and user participation to improve brand perception and engagement.

    Execution
    Defined campaign concept based on everyday cooking culture
    Designed a user-generated content (UGC) participation model
    Managed influencer collaborations and content production
    Created content across social media, landing pages, and editorial channels
    Coordinated rollout across paid, owned, and earned media

    Impact
    22M+ impressions
    158 influencer content pieces
    1,800+ user submissions
    measurable improvement in brand perception

    paper Organic traffic & lead generation

    GLOCAL COLLEGE (Educational Institute)
    Increasing organic traffic and qualified leads through SEO content

    Challenge
    Users struggled to find reliable information, resulting in low conversion and high number of repetitive inquiries.

    Aproach
    Developed an SEO-driven content strategy to improve discoverability and guide users through the decision process.

    What I did
    Conducted keyword research based on user intent
    Restructured website content
    Created long-form articles, program pages, and FAQs
    Improved internal linking
    Aligned content with sales and admissions teams

    Impact
    1200+ qualified leads
    +45% increase in organic traffic
    Reduced repetitive inquiries
    +9% increase in conversions

    paper User activation & onboarding content

    VIDIWOOD (SaaS Video Creation Platform)
    Improving user activation through structured onboarding content

    Challenge
    Users signed up but did not activate due to unclear product understanding, leading to drop-offs and increased support requests.

    Goal
    Developed a content-led onboarding system aligned with key user milestones to improve activation and retention.

    What I did
    Defined onboarding journey (Day 1, Day 3, Day 7)
    Created onboarding email sequences
    Simplified product communication using scenario-based content
    Worked with product and UX teams to align messaging
    Developed supporting content across channels

    Impact
    +18% increase in trial-to-sign-up completion
    -23% reduction in support tickets
    Improved early user retention
    Positive user feedback on onboarding clarity