Hello, my name is Michael Estrada, and I am a graphic designer with an equally strong foundational background in fashion design. My practice is grounded in both disciplines as parallel, fully developed skill sets, allowing me to approach visual communication with structure, narrative depth, and a refined and restrained approach to visual judgment. I specialize in branding and logo design, vector illustration, editorial and book layout, and digital design across print and web platforms. I work extensively within Adobe Creative Suite and design responsive websites using both WordPress and Bootstrap-based frameworks, ensuring consistency, clarity, and technical precision. My training in graphic design and fashion design informs my attention to proportion, hierarchy, rhythm, and composition across all mediums. Whether developing brand identities, designing publications, or building digital platforms, I focus on intentional design decisions and visual storytelling that serve both brand and audience.…

Michael Estrada

Hello, my name is Michael Estrada, and I am a graphic designer with an equally strong foundational background in fashion design. My practice is grounded in both disciplines as parallel, fully developed skill sets, allowing me to approach visual communication with structure, narrative depth, and a refined and restrained approach to visual judgment. I specialize in branding and logo design, vector illustration, editorial and book layout, and digital design across print and web platforms. I work extensively within Adobe Creative Suite and design responsive websites using both WordPress and Bootstrap-based frameworks, ensuring consistency, clarity, and technical precision. My training in graphic design and fashion design informs my attention to proportion, hierarchy, rhythm, and composition across all mediums. Whether developing brand identities, designing publications, or building digital platforms, I focus on intentional design decisions and visual storytelling that serve both brand and audience.…

Available to hire

Hello, my name is Michael Estrada, and I am a graphic designer with an equally strong foundational background in fashion design. My practice is grounded in both disciplines as parallel, fully developed skill sets, allowing me to approach visual communication with structure, narrative depth, and a refined and restrained approach to visual judgment.
I specialize in branding and logo design, vector illustration, editorial and book layout, and digital design across print and web platforms. I work extensively within Adobe Creative Suite and design responsive websites using both WordPress and Bootstrap-based frameworks, ensuring consistency, clarity, and technical precision.
My training in graphic design and fashion design informs my attention to proportion, hierarchy, rhythm, and composition across all mediums. Whether developing brand identities, designing publications, or building digital platforms, I focus on intentional design decisions and visual storytelling that serve both brand and audience.

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Language

English
Fluent

Work Experience

Founder & Lead Designer at Eldar Designed Media
January 1, 2016 - Present
Led branding and design for digital publications, fashion editorials, and luxury portfolios. Created fully responsive websites and digital presentations using WordPress, Dreamweaver, and Bootstrap. Delivered composite imagery and advanced photo retouching for high-end clients and self-initiated projects. Designed logos, layouts, and social media graphics tailored to client brand identities.
Copywriter, Womens and Couture at The RealReal
July 3, 2017 - November 22, 2017
Crafted detailed, brand-accurate product descriptions for high-end women's apparel and couture. Maintained the voice, tone, and luxury positioning of designer labels such as Chanel, Dior, and Valentino. Collaborated with creative teams to align product imagery and written descriptions, supporting cohesive brand identity and improving discoverability through SEO-focused writing.
Client Advisor at Louis Vuitton North America
November 5, 2010 - September 13, 2012
Supported visual merchandising and luxury retail presentation in high-volume client environments. Collaborated with corporate teams to implement seasonal floor sets, window displays, and product launches while ensuring strict adherence to brand guidelines. Assisted with clienteling and styling to reinforce brand storytelling and client loyalty.
Training & Support Specialist at SquareTrade
November 3, 2012 - December 7, 2015
Designed and delivered training materials for customer support teams, including reference guides, onboarding resources, and step-by-step workflow documentation. Built scalable processes for client account handling, product protection plans, and service issue resolution. Created internal presentations, infographics, and visual aids to simplify complex information for non-technical staff and improve knowledge retention.

Education

BA in Graphic Design and Media Arts at Southern New Hampshire University
June 5, 2021 - October 26, 2025
Focus on Web Design
Fashion Design Program at Fashion Institute of Design & Merchandising (FIDM)
October 1, 2007 - July 31, 2008
Fashion Design Program at City College of San Francisco
August 23, 2010 - December 22, 2013
Graphic Design Program at City College of San Francisco
March 6, 2017 - March 5, 2017

Qualifications

Adobe Certified Professional in Visual Design Using Adobe Photoshop
September 3, 2023 - September 23, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet, Other, Computers & Electronics
    uniE621 Branding Suite: Eldar Designed Media Logo
    This logo was created from years of parallel training in graphic design and fashion design, where structure and beauty are held in equal regard. Eldar Designed Media is a nod to the Elves of The Lord of the Rings, honoring a love of nature, craftsmanship, and a quiet dedication to excellence. The stained-glass construction reflects both influence and experience. It draws from my Catholic upbringing and from a life shaped by complexity, where separate pieces did not always arrive whole, but still found a way to belong together. Like stained glass, each element holds its own form, yet gains meaning through connection, balance, and light. logo branding graphicdesigner illustrator…
    uniE621 Branding Identity System: Gifts of Athene Store Front Mockup
    Gifts of Athene is a conceptual luxury cosmetics line inspired by the Greek goddess of wisdom and craftsmanship, designed to embody intellect, purity, and refinement. Created in Adobe Illustrator, the identity features a half owl motif framed by olive sprigs, merging classical symbolism with minimalist precision. The color palette—soft greys, marble whites, mineral blues, and brushed gold accents—draws from ancient Greek architecture and sacred iconography. Typography unites a modern serif and a clean sans-serif, representing balance between heritage and contemporary elegance. Using Photoshop and mock-ups, I applied the system across packaging, product labeling, and collateral pieces to visualize scalability and consistency. Feedback emphasized hierarchy and spacing adjustments, which improved visual rhythm across all assets. In its final state, the brand identity communicates cultivated sophistication and cohesion, presenting Gifts of Athene as a serene yet powerful visual statement of beauty grounded in wisdom and purpose. logo graphicdesigner illustrator branding designer photoshop branding…
    uniE621 Branding Identity System: Gifts of Athene Label Tag Design
    Gifts of Athene is a conceptual luxury cosmetics line inspired by the Greek goddess of wisdom and craftsmanship, designed to embody intellect, purity, and refinement. Created in Adobe Illustrator, the identity features a half owl motif framed by olive sprigs, merging classical symbolism with minimalist precision. The color palette—soft greys, marble whites, mineral blues, and brushed gold accents—draws from ancient Greek architecture and sacred iconography. Typography unites a modern serif and a clean sans-serif, representing balance between heritage and contemporary elegance. Using Photoshop and mock-ups, I applied the system across packaging, product labeling, and collateral pieces to visualize scalability and consistency. Feedback emphasized hierarchy and spacing adjustments, which improved visual rhythm across all assets. In its final state, the brand identity communicates cultivated sophistication and cohesion, presenting Gifts of Athene as a serene yet powerful visual statement of beauty grounded in wisdom and purpose. logo graphicdesigner illustrator branding designer photoshop branding…
    uniE621 Branding Identity System: Gifts of Athene Cosmetic Jar Mockup
    Gifts of Athene is a conceptual luxury cosmetics line inspired by the Greek goddess of wisdom and craftsmanship, designed to embody intellect, purity, and refinement. Created in Adobe Illustrator, the identity features a half owl motif framed by olive sprigs, merging classical symbolism with minimalist precision. The color palette—soft greys, marble whites, mineral blues, and brushed gold accents—draws from ancient Greek architecture and sacred iconography. Typography unites a modern serif and a clean sans-serif, representing balance between heritage and contemporary elegance. Using Photoshop and mock-ups, I applied the system across packaging, product labeling, and collateral pieces to visualize scalability and consistency. Feedback emphasized hierarchy and spacing adjustments, which improved visual rhythm across all assets. In its final state, the brand identity communicates cultivated sophistication and cohesion, presenting Gifts of Athene as a serene yet powerful visual statement of beauty grounded in wisdom and purpose. logo graphicdesigner illustrator branding designer photoshop branding…
    uniE621 Branding Identity System: Gifts of Athene Logo Variation
    Gifts of Athene is a conceptual luxury cosmetics line inspired by the Greek goddess of wisdom and craftsmanship, designed to embody intellect, purity, and refinement. Created in Adobe Illustrator, the identity features a half owl motif framed by olive sprigs, merging classical symbolism with minimalist precision. The color palette—soft greys, marble whites, mineral blues, and brushed gold accents—draws from ancient Greek architecture and sacred iconography. Typography unites a modern serif and a clean sans-serif, representing balance between heritage and contemporary elegance. Using Photoshop and mock-ups, I applied the system across packaging, product labeling, and collateral pieces to visualize scalability and consistency. Feedback emphasized hierarchy and spacing adjustments, which improved visual rhythm across all assets. In its final state, the brand identity communicates cultivated sophistication and cohesion, presenting Gifts of Athene as a serene yet powerful visual statement of beauty grounded in wisdom and purpose. logo graphicdesigner illustrator branding designer photoshop branding…
    uniE621 Branding Identity System: Gifts of Athene Full Logo Design
    Gifts of Athene is a conceptual luxury cosmetics line inspired by the Greek goddess of wisdom and craftsmanship, designed to embody intellect, purity, and refinement. Created in Adobe Illustrator, the identity features a half owl motif framed by olive sprigs, merging classical symbolism with minimalist precision. The color palette—soft greys, marble whites, mineral blues, and brushed gold accents—draws from ancient Greek architecture and sacred iconography. Typography unites a modern serif and a clean sans-serif, representing balance between heritage and contemporary elegance. Using Photoshop and mock-ups, I applied the system across packaging, product labeling, and collateral pieces to visualize scalability and consistency. Feedback emphasized hierarchy and spacing adjustments, which improved visual rhythm across all assets. In its final state, the brand identity communicates cultivated sophistication and cohesion, presenting Gifts of Athene as a serene yet powerful visual statement of beauty grounded in wisdom and purpose. logo graphicdesigner illustrator branding designer photoshop branding…
    uniE621 Book Jacket Concept Design: Triskaellion
    The Triskaellion book jacket design embodies introspection, transformation, and mythic identity. Designed in Adobe InDesign and refined in Illustrator, it visually narrates the story’s central theme—Maiel’s evolution from quiet detachment to deliberate purpose. The composition balances ethereal symbolism and narrative clarity through controlled color and type hierarchy. A luminous moon motif anchors the layout, while soft gradients and serif typography lend a sense of depth and restraint. On the back cover, the synopsis mirrors the tone of epic fantasy while maintaining sophistication through typographic discipline. The author’s note, written under the moniker Undomíel, preserves mystery and refinement, reflecting anonymity as an act of artistic intent. The overall jacket design fuses literary emotion with structural precision, representing my ability to merge storytelling and design into one cohesive visual experience—proof that restraint and atmosphere can communicate as powerfully as any image. bookjacket indesign photo graphicdesigner illustrator designer…
    uniE621 Tied Intentions: Fall/Winter 2026 Fashion Mood Board
    Tied Intentions embodies the enduring power of femininity — strength expressed through softness. The bow becomes its symbol: structured elegance rendered through restraint and grace. It reflects a femininity that is confident, composed, and unmistakably powerful in its simplicity. Created within Adobe Photoshop, and refined within Adobe Illustrator. adobe adobecreativesuite photoshop illustrator photo graphicdesigner designer fashion fashiondesign moodboard…
    uniE621 Refined Nostalgia: Spring/Summer 2026 Fashion Mood Board
    Refined Nostalgia studies the architecture of elegance — merging the sculptural opulence of Dior’s 1950s ateliers with the sleek precision of 1990s tailoring. Each piece is built from structure, not suggestion, celebrating craftsmanship as art and grace through disciplined design. Created within Adobe Photoshop, and refined within Adobe Illustrator. adobe adobecreativesuite photoshop illustrator photo graphicdesigner designer fashion fashiondesign moodboard…
    uniE621 Coastal Grace: Resort 2026 Fashion Mood Board
    Coastal Grace reimagines design in motion — elegance defined by air, light, and fluidity. It captures the serenity of movement and the refinement within simplicity. Each image reinforces a sense of flow, where ease and quiet precision embody grace that is poised, effortless, and free. Created within Adobe Photoshop, and refined within Adobe Illustrator. adobe adobecreativesuite photoshop illustrator photo graphicdesigner designer fashion fashiondesign moodboard…