Senior designer in information design, UI/UX and presentation decks – I make the complex clear through visual systems that work. I think in systems as much as aesthetics. That means I spend time understanding what a project actually needs before opening a tool. A brand that holds together across every touchpoint, an interface that guides people without them noticing, a report or dataset that becomes genuinely readable. That kind of outcome takes more than visual skill, and that is where I tend to add the most value. I work well with clients who come with a clear brief, or want help shaping one.…

Elena Etter

Senior designer in information design, UI/UX and presentation decks – I make the complex clear through visual systems that work. I think in systems as much as aesthetics. That means I spend time understanding what a project actually needs before opening a tool. A brand that holds together across every touchpoint, an interface that guides people without them noticing, a report or dataset that becomes genuinely readable. That kind of outcome takes more than visual skill, and that is where I tend to add the most value. I work well with clients who come with a clear brief, or want help shaping one.…

Available to hire

Senior designer in information design, UI/UX and presentation decks – I make the complex clear through visual systems that work.

I think in systems as much as aesthetics. That means I spend time understanding what a project actually needs before opening a tool. A brand that holds together across every touchpoint, an interface that guides people without them noticing, a report or dataset that becomes genuinely readable. That kind of outcome takes more than visual skill, and that is where I tend to add the most value.

I work well with clients who come with a clear brief, or want help shaping one.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Freelance designer at EE
July 1, 2019 - Present
Senior Designer at CLEVER°FRANKE
March 2, 2022 - November 14, 2025

Education

BA Graphic Design at Central Saint Martins
January 1, 2016 - June 30, 2017
MA Data Visualisation at London College of Communication
September 1, 2020 - December 31, 2021

Qualifications

First-class Honours degree
March 27, 2026 - March 27, 2026

Industry Experience

Consumer Goods, Education, Financial Services, Government, Life Sciences, Software & Internet
    uniE621 Building a data-driven brand identity and charting library for 
a mobility company
    A visual system built around one core 
element, flexible enough to carry a brand 
across every touchpoint and turn any dataset legible and immediately recognisable. Challenge The brief called for a complete system, covering two distinct but connected needs. On one side, a visual identity built for brand: something dynamic, recognisable, and strong enough to attract attention and build character over time; and, on the other, a data design system that could stretch from the simplest chart to highly specialised data outputs, without losing consistency along the way. Solution We built the identity around a single core element: the ‘dot-dash’, a symbol that denotes data and movement. Framed within a parametric framework and a flexible motion system, it shifts comfortably between expressive storytelling and everyday functional use. The result is a system that stays coherent without feeling rigid, and gives data a visual language that’s distinct enough to own.…
    uniE621 Designing a modular
digital reporting platform
for tailored insights
    A unified interface that consolidates fragmented reports into a single system, enabling advisors and clients to explore data, compare insights, and support informed decision-making. Challenge Design a digital platform for financial reporting where information was spread across multiple documents, making it difficult to navigate, personalise, and 
use effectively in client interactions. The challenge was to restructure scattered data into clear, flexible formats that support both advisors and clients, while meeting evolving digital expectations without disrupting established practices. Solution We designed an integrated reporting interface built around two things: the specific client, and the specific meeting. Advisors move through financial data in ways that match the conversation, with exploratory modes, on-demand content, and contextual guidance helping both sides interpret information accurately. A cohesive design system and chart library ensure consistency and scalability, while crafted touchpoints reinforce trust and personalisation to elevate the client experience.…
    uniE621 Digital hub for reporting and data
    Turning a global energy company’s sustainability commitments into something that can actually be seen, explored and verified. Challenge Sustainability reporting is a crowded, often unconvincing space. The client, a global energy company, needed a platform that could communicate real environmental and social progress to audiences with very different needs without flattening the complexity or retreating into vague claims. Solution I designed around a single principle: evidence over assertion. The platform centres on the client’s own sustainability framework, using interactive data visualisation and layered storytelling to let users move between high-level narratives and granular datasets at their own pace. Reports and data explorers extend the experience beyond the core platform. The result is a digital space that makes sustainability tangible: not a statement, but something you can actually see and interrogate.…