Elena Malyshok

Developed and managed a content calendar across email, blog, and social media, ensuring brand-aligned messaging that consistently drove 20% monthly traffic growth. Executed multi-channel campaigns (email, website, social) delivering 4x ROI and doubling qualified leads. Revived and optimized email marketing, boosting open rates by 144% and subscribers by 215% through segmentation and automation. Partnered with executives to market C-suite educational events and webinars, coordinating campaigns that increased registrations and engagement. Conducted market research and competitor analysis to inform campaign priorities and GTM strategy. Reported key insights to senior leadership, presenting actionable recommendations that shaped marketing direction.

Provided consulting across B2B SaaS, eCommerce, Education, and Professional Services. Owned the email marketing strategy, built automated funnels, and delivered multi-channel campaigns. Achievements include generating £56K in sales in one week during BFCM from a 150K subscriber list; created storytelling campaigns that consistently drove sales; led client projects including Motion Design School's Web3 Learn2Earn SaaS transition and content strategy restructuring.

V1CE: Owned the email marketing strategy, transforming repetitive messaging into value-driven, personalized campaigns. Designed and optimized automated funnels, generating £56K in sales in one week during BFCM from a 150K subscriber list. Created storytelling campaigns that consistently drove sales (£2–£3K per email) without CTAs. Motion Design School: Led the marketing strategy for transitioning the company to a Web3 Learn2Earn SaaS model, designed and executed a webinar series to boost customer acquisition and expand the email database, restructured content strategy (blogs, email, funnel) to drive a 3x increase in traffic and higher student retention, and optimized Klaviyo automation to improve targeting and conversions.