I'm Elena Malyshok, a marketing strategist with over a decade of experience driving growth in professional services, consulting, and SaaS. I craft compelling multi-channel content and data-driven campaigns that strengthen brand positioning and generate measurable results. I excel at translating complex offerings into clear narratives for diverse B2B audiences, supporting senior stakeholders with insights and reporting, and planning marketing that aligns with GTM and product goals. I thrive in collaborative environments and love turning ideas into momentum through events, webinars, and digital programs.…

Elena Malyshok

I'm Elena Malyshok, a marketing strategist with over a decade of experience driving growth in professional services, consulting, and SaaS. I craft compelling multi-channel content and data-driven campaigns that strengthen brand positioning and generate measurable results. I excel at translating complex offerings into clear narratives for diverse B2B audiences, supporting senior stakeholders with insights and reporting, and planning marketing that aligns with GTM and product goals. I thrive in collaborative environments and love turning ideas into momentum through events, webinars, and digital programs.…

Available to hire

I’m Elena Malyshok, a marketing strategist with over a decade of experience driving growth in professional services, consulting, and SaaS. I craft compelling multi-channel content and data-driven campaigns that strengthen brand positioning and generate measurable results.

I excel at translating complex offerings into clear narratives for diverse B2B audiences, supporting senior stakeholders with insights and reporting, and planning marketing that aligns with GTM and product goals. I thrive in collaborative environments and love turning ideas into momentum through events, webinars, and digital programs.

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Skills

Experience Level

Language

English
Fluent
Italian
Fluent
Russian
Fluent

Work Experience

Head of Marketing at Silicon Valley Innovation Center (Consulting & Executive Education)
March 1, 2024 - Present
Developed and managed a content calendar across email, blog, and social media, ensuring brand-aligned messaging that consistently drove 20% monthly traffic growth. Executed multi-channel campaigns (email, website, social) delivering 4x ROI and doubling qualified leads. Revived and optimized email marketing, boosting open rates by 144% and subscribers by 215% through segmentation and automation. Partnered with executives to market C-suite educational events and webinars, coordinating campaigns that increased registrations and engagement. Conducted market research and competitor analysis to inform campaign priorities and GTM strategy. Reported key insights to senior leadership, presenting actionable recommendations that shaped marketing direction.
Digital Marketing Consultant at Various Clients (B2B SaaS, eCommerce, Education, Professional Services)
February 1, 2024 - October 22, 2025
Provided consulting across B2B SaaS, eCommerce, Education, and Professional Services. Owned the email marketing strategy, built automated funnels, and delivered multi-channel campaigns. Achievements include generating £56K in sales in one week during BFCM from a 150K subscriber list; created storytelling campaigns that consistently drove sales; led client projects including Motion Design School's Web3 Learn2Earn SaaS transition and content strategy restructuring.
Digital Marketing Consultant at Various Clients (B2B SaaS, eCommerce, Education, Professional Services)
January 1, 2015 - February 1, 2024
V1CE: Owned the email marketing strategy, transforming repetitive messaging into value-driven, personalized campaigns. Designed and optimized automated funnels, generating £56K in sales in one week during BFCM from a 150K subscriber list. Created storytelling campaigns that consistently drove sales (£2–£3K per email) without CTAs. Motion Design School: Led the marketing strategy for transitioning the company to a Web3 Learn2Earn SaaS model, designed and executed a webinar series to boost customer acquisition and expand the email database, restructured content strategy (blogs, email, funnel) to drive a 3x increase in traffic and higher student retention, and optimized Klaviyo automation to improve targeting and conversions.
Sales & Marketing Manager at Remza Investment Co.
January 1, 2007 - December 31, 2012
Directed marketing campaigns across retail and investment divisions, coordinating events and promotions that increased customer engagement.
Eyewear Area Sales Manager at Optica Co.
January 1, 2013 - December 31, 2014
Directed marketing campaigns across Bahrain, Qatar, and UAE, coordinating events and promotions that increased customer engagement.

Education

MBA, Strategic Management at University of Strathclyde, UK
January 11, 2030 - October 22, 2025
BA in Linguistics & Translation at Far Eastern State Technical University, Russia
January 11, 2030 - October 22, 2025
MBA, Strategic Management at University of Strathclyde, UK
January 11, 2030 - March 6, 2026
BA in Linguistics & Translation at Far Eastern State Technical University, Russia
January 11, 2030 - March 6, 2026

Qualifications

MBA, Strategic Management – University of Strathclyde, UK
January 11, 2030 - March 6, 2026
BA in Linguistics & Translation – Far Eastern State Technical University, Russia
January 11, 2030 - March 6, 2026

Industry Experience

Professional Services, Software & Internet, Education, Media & Entertainment, Retail, Consumer Goods, Healthcare

Skills

Experience Level