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If you need a senior marketer that can build out a marketing function, create or audit a marketing strategy, and/or execute on it to bring growth and momentum - then I'm your marketer. So, hi there! I'm Elena and I've spent over a decade building and scale marketing and sales functions from the ground up, blending strategic thinking with hands-on execution across all major channels. I have over a decade of experience leading B2B marketing across tech, creative, and non-profit sectors for freelancers, agencies, and startups. I’ve led brand strategy, demand generation, and go-to-market programs for fast-growing teams, creating data-driven campaigns, content, and partnerships that drive measurable results. I really enjoy collaborating with founders and teams to turn insights into growth and create lasting brand impact.…If you need a senior marketer that can build out a marketing function, create or audit a marketing strategy, and/or execute on it to bring growth and momentum - then I'm your marketer. So, hi there! I'm Elena and I've spent over a decade building and scale marketing and sales functions from the ground up, blending strategic thinking with hands-on execution across all major channels. I have over a decade of experience leading B2B marketing across tech, creative, and non-profit sectors for freelancers, agencies, and startups. I’ve led brand strategy, demand generation, and go-to-market programs for fast-growing teams, creating data-driven campaigns, content, and partnerships that drive measurable results. I really enjoy collaborating with founders and teams to turn insights into growth and create lasting brand impact.

Elena Sokolova

Brand Strategist, Growth Marketer, Content Creator, +2

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If you need a senior marketer that can build out a marketing function, create or audit a marketing strategy, and/or execute on it to bring growth and momentum - then I'm your marketer. So, hi there! I'm Elena and I've spent over a decade building and scale marketing and sales functions from the ground up, blending strategic thinking with hands-on execution across all major channels. I have over a decade of experience leading B2B marketing across tech, creative, and non-profit sectors for freelancers, agencies, and startups. I’ve led brand strategy, demand generation, and go-to-market programs for fast-growing teams, creating data-driven campaigns, content, and partnerships that drive measurable results. I really enjoy collaborating with founders and teams to turn insights into growth and create lasting brand impact.…If you need a senior marketer that can build out a marketing function, create or audit a marketing strategy, and/or execute on it to bring growth and momentum - then I'm your marketer. So, hi there! I'm Elena and I've spent over a decade building and scale marketing and sales functions from the ground up, blending strategic thinking with hands-on execution across all major channels. I have over a decade of experience leading B2B marketing across tech, creative, and non-profit sectors for freelancers, agencies, and startups. I’ve led brand strategy, demand generation, and go-to-market programs for fast-growing teams, creating data-driven campaigns, content, and partnerships that drive measurable results. I really enjoy collaborating with founders and teams to turn insights into growth and create lasting brand impact.

Available to hire

If you need a senior marketer that can build out a marketing function, create or audit a marketing strategy, and/or execute on it to bring growth and momentum - then I’m your marketer.

So, hi there! I’m Elena and I’ve spent over a decade building and scale marketing and sales functions from the ground up, blending strategic thinking with hands-on execution across all major channels.

I have over a decade of experience leading B2B marketing across tech, creative, and non-profit sectors for freelancers, agencies, and startups.

I’ve led brand strategy, demand generation, and go-to-market programs for fast-growing teams, creating data-driven campaigns, content, and partnerships that drive measurable results. I really enjoy collaborating with founders and teams to turn insights into growth and create lasting brand impact.

Skills

Experience Level

Email Marketing

Expert

Copywriting

Expert

Language

English

Fluent

Russian

Advanced

Work Experience

Head of Brand & Marketing at OneTech Ltd

January 1, 2023 - Present

Developed the comprehensive brand and marketing strategy from scratch: market analysis, full rebrand, tone of voice, and key messaging; identified target channels and product-market fit. Led a small team and multiple agencies, delivering a cohesive go-to-market plan and a data-driven community growth approach. Implemented sales enablement processes and crafted materials to support client acquisition and onboarding.

Founding Marketer & Head of Sales at Lost Elephant Games

January 1, 2023 - Present

Founded and led marketing and sales for a B2B/B2C outdoor escape game startup. Led branding, web content, and events; built end-to-end sales processes and pipelines. Won corporate clients for brand activations and team events (e.g., UBS, Monzo, EE, Fairtrade, Tate) through a mix of digital and offline campaigns.

Marketing & Sales Lead at Leap Wise Ltd

January 1, 2022 - October 20, 2025

First marketing hire in a startup consultancy serving US/UK government organisations. Built and led marketing & sales functions from scratch (CRM strategy with HubSpot, branding, messaging, CMS, email marketing) and contributed to new client acquisitions valued up to 6 figures. Led product marketing for Leap Wise’s new SaaS offering, creating sales enablement content and GTM materials.

Co-founder & Marketing Lead at Try a Tec

January 1, 2020 - October 20, 2025

Co-founded and grew a two-sided rental marketplace for consumer tech (VR & drones). Built marketing infrastructure, brand positioning, and go-to-market activities; led on CRM and content creation, and drove multi-channel campaigns to deliver sustained user growth and engagement.