Hello! I'm Elene, a senior performance marketer with a strong focus on digital advertising and conversion strategy for e-commerce, DTC, B2B, and SaaS companies. Over the past six years, I’ve led multi-channel campaigns across Google, Meta, and LinkedIn, consistently improving CAC, ROAS, and lead quality through a blend of strategic planning, technical execution, and creative insight. I view marketing as both a science and a system: precise audience segmentation, relevant messaging, and efficient funnel design. I’m highly adaptable, self-motivated, and excel at remote collaboration, thriving when partnering with diverse teams to drive measurable growth. I’m open to remote opportunities and excited to apply data-driven growth tactics to ambitious brands.

Elene Modzgvishvili

Hello! I'm Elene, a senior performance marketer with a strong focus on digital advertising and conversion strategy for e-commerce, DTC, B2B, and SaaS companies. Over the past six years, I’ve led multi-channel campaigns across Google, Meta, and LinkedIn, consistently improving CAC, ROAS, and lead quality through a blend of strategic planning, technical execution, and creative insight. I view marketing as both a science and a system: precise audience segmentation, relevant messaging, and efficient funnel design. I’m highly adaptable, self-motivated, and excel at remote collaboration, thriving when partnering with diverse teams to drive measurable growth. I’m open to remote opportunities and excited to apply data-driven growth tactics to ambitious brands.

Available to hire

Hello! I’m Elene, a senior performance marketer with a strong focus on digital advertising and conversion strategy for e-commerce, DTC, B2B, and SaaS companies.

Over the past six years, I’ve led multi-channel campaigns across Google, Meta, and LinkedIn, consistently improving CAC, ROAS, and lead quality through a blend of strategic planning, technical execution, and creative insight.

I view marketing as both a science and a system: precise audience segmentation, relevant messaging, and efficient funnel design. I’m highly adaptable, self-motivated, and excel at remote collaboration, thriving when partnering with diverse teams to drive measurable growth.

I’m open to remote opportunities and excited to apply data-driven growth tactics to ambitious brands.

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Language

English
Fluent
Georgian
Fluent
German
Intermediate

Work Experience

Performance Marketing Lead at Cupcake Development
January 1, 2025 - January 1, 2025
Owned the performance acquisitions strategy, increasing paid conversions through Google Ads by 35%. Executed keyword research and bidding strategies for high-intent campaigns, driving funnel efficiency and reducing CPC. Improved lead quality through refined audience targeting, nurturing strategies, and offline conversion tracking, contributing to a notable rise in close rates. Collaborated with product and design teams to ensure ad creative aligned with brand messaging and lifecycle stage.
Digital Advertising Specialist at NEBA Private Clients (Financial Strategy Provider for High-Net-Worth Individuals)
January 1, 2023 - January 1, 2023
Developed and executed targeted social media advertising strategy, increasing the app's social media presence by 45% within six months through engaging ad campaigns and content marketing. Created and managed content marketing initiatives including blogs, videos, and interviews, driving user engagement and establishing a strong online community around the app.
Digital Marketing Specialist at Russell Finex (International Sieving and filtration solutions)
January 1, 2025 - November 16, 2025
Led digital marketing initiatives across paid search and social campaigns, focusing on ROI and funnel optimization. Managed multi-channel campaigns (Google Ads, Meta, LinkedIn) to drive high-quality leads and conversions. Implemented analytics and measurement strategies to track offline conversions and optimize ROAS.

Education

Bachelor of Business Administration (Management Program, English Language Sector) at International Black Sea University
January 1, 2015 - January 1, 2019

Qualifications

Google Ads AI-Powered Performance Ads Certification
January 1, 2025 - November 16, 2025
Google Ads Measurement Certification
January 1, 2025 - November 16, 2025
Google Ads Search Certification
January 1, 2025 - November 16, 2025
Meta Blueprint Certification
January 1, 2025 - November 16, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services