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I am a brand and identity designer focused on visual systems, logo development, and brand strategy for consumer-facing businesses. I founded HerbrandKit, a boutique branding studio serving beauty professionals, helping lash techs, nail artists, hairstylists, and estheticians attract premium clientele with cohesive identities. I’ve built brand identities across real estate, hospitality, food and beverage, sport, and lifestyle sectors, translating complex ideas into high-end visual systems. My strengths include art direction, brand strategy, and creative problem-solving, paired with strong time management to deliver on tight deadlines.…I am a brand and identity designer focused on visual systems, logo development, and brand strategy for consumer-facing businesses. I founded HerbrandKit, a boutique branding studio serving beauty professionals, helping lash techs, nail artists, hairstylists, and estheticians attract premium clientele with cohesive identities. I’ve built brand identities across real estate, hospitality, food and beverage, sport, and lifestyle sectors, translating complex ideas into high-end visual systems. My strengths include art direction, brand strategy, and creative problem-solving, paired with strong time management to deliver on tight deadlines.

Elianna Buchholz

Brand Designer, Graphic Designer, Creative Director, +2

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I am a brand and identity designer focused on visual systems, logo development, and brand strategy for consumer-facing businesses. I founded HerbrandKit, a boutique branding studio serving beauty professionals, helping lash techs, nail artists, hairstylists, and estheticians attract premium clientele with cohesive identities. I’ve built brand identities across real estate, hospitality, food and beverage, sport, and lifestyle sectors, translating complex ideas into high-end visual systems. My strengths include art direction, brand strategy, and creative problem-solving, paired with strong time management to deliver on tight deadlines.…I am a brand and identity designer focused on visual systems, logo development, and brand strategy for consumer-facing businesses. I founded HerbrandKit, a boutique branding studio serving beauty professionals, helping lash techs, nail artists, hairstylists, and estheticians attract premium clientele with cohesive identities. I’ve built brand identities across real estate, hospitality, food and beverage, sport, and lifestyle sectors, translating complex ideas into high-end visual systems. My strengths include art direction, brand strategy, and creative problem-solving, paired with strong time management to deliver on tight deadlines.

Available to hire

I am a brand and identity designer focused on visual systems, logo development, and brand strategy for consumer-facing businesses. I founded HerbrandKit, a boutique branding studio serving beauty professionals, helping lash techs, nail artists, hairstylists, and estheticians attract premium clientele with cohesive identities.

I’ve built brand identities across real estate, hospitality, food and beverage, sport, and lifestyle sectors, translating complex ideas into high-end visual systems. My strengths include art direction, brand strategy, and creative problem-solving, paired with strong time management to deliver on tight deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Creative Director at HerbrandKit

January 1, 2026 - Present

Boutique branding studio delivering complete brand kit packages for beauty professionals; scope includes logo systems, color palettes, typography guides, and brand guidelines—built to give small beauty businesses a cohesive, high-end visual identity.

Brand Identity at Jeff Buchholz Realty

January 1, 2025 - Present

Personal brand identity for a licensed realtor operating under Realty One Group; designed a complete identity system (logo mark, business card system, letterhead, and email signature) aligned with the brokerage’s visual language.

Brand Strategy & Identity at Independent Gym Concept

January 1, 2025 - Present

Self-directed project developing brand strategy and identity from the ground up for an independent gym concept, including a full business plan, brand vault, content calendar, and event programming strategy.

Brand Identity Portfolio at Spec & Conceptual Work

January 1, 2024 - Present

Self-directed portfolio spanning coffee roasters, athletic studios, skincare, street food, festival branding, and fashion — developed to demonstrate range across industries and visual styles.