(BA) DIGITAL MARKETING at University College Birmingham

▪**Creative Digital Innovation: final year project** Demonstrated digital marketing skills by the crafting of a 10-minute video proposal on a new digital innovation for the company Dorling Kindersley. The task was coordinated through video scripting, recording, and editing using my Canon EOS M50 & Final Cut Pro to effectively convey the project management plan for a 6-month pilot program, including social media advertising strategies and a cost analysis. My articulate narration and captivating visual journey, complete with cohesive text, colour, and quick cut transitions, earned me positive feedback on my professional and pleasant presentation style. As well as the ability to think at a high level of commerciality. ▪** Managing On-line Communities** 1. Responsible for building an online community on Facebook over a 10-week period. 2. Posted user-generated content centred around 'songs of the decade.' 3. Led social media efforts using a Content Calendar and Facebook Insights. 4. Reported weekly on a CMS (Wix.com) and actively incorporated feedback to improve engagement.