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Hi, I’m Elina Santala, a performance-driven Media Buyer specializing in Meta (Facebook & Instagram) and TikTok advertising, with 5+ years of experience managing and scaling acquisition campaigns across lead generation and ecommerce. I focus on building high-performing campaign structures, developing rigorous testing frameworks, and optimizing performance across key metrics such as CPL, CPA, ROAS, and LTV. I take full ownership of campaign results—from strategy and launch to daily optimization and scaling—always with a strong focus on generating qualified leads and maximizing ROI. I’m highly data-driven and comfortable leveraging AI-powered tools to improve efficiency, uncover insights, and accelerate performance. I regularly translate campaign data into clear, actionable recommendations and performance reports for stakeholders. Experienced in remote collaboration, I work closely with creative teams to align ad strategy with high-converting creatives, ensuring continuous improvement across the full funnel. I’m known for collaborating cross-functionally to align paid media with business objectives, mentoring junior media buyers, and sharing performance best practices, always eager to learn and apply new platforms and tactics (GA4, LinkedIn Ads).…Hi, I’m Elina Santala, a performance-driven Media Buyer specializing in Meta (Facebook & Instagram) and TikTok advertising, with 5+ years of experience managing and scaling acquisition campaigns across lead generation and ecommerce. I focus on building high-performing campaign structures, developing rigorous testing frameworks, and optimizing performance across key metrics such as CPL, CPA, ROAS, and LTV. I take full ownership of campaign results—from strategy and launch to daily optimization and scaling—always with a strong focus on generating qualified leads and maximizing ROI. I’m highly data-driven and comfortable leveraging AI-powered tools to improve efficiency, uncover insights, and accelerate performance. I regularly translate campaign data into clear, actionable recommendations and performance reports for stakeholders. Experienced in remote collaboration, I work closely with creative teams to align ad strategy with high-converting creatives, ensuring continuous improvement across the full funnel. I’m known for collaborating cross-functionally to align paid media with business objectives, mentoring junior media buyers, and sharing performance best practices, always eager to learn and apply new platforms and tactics (GA4, LinkedIn Ads).

Elina Santala

Social Media Manager, Growth Marketer, Performance Marketer, +4

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Hi, I’m Elina Santala, a performance-driven Media Buyer specializing in Meta (Facebook & Instagram) and TikTok advertising, with 5+ years of experience managing and scaling acquisition campaigns across lead generation and ecommerce. I focus on building high-performing campaign structures, developing rigorous testing frameworks, and optimizing performance across key metrics such as CPL, CPA, ROAS, and LTV. I take full ownership of campaign results—from strategy and launch to daily optimization and scaling—always with a strong focus on generating qualified leads and maximizing ROI. I’m highly data-driven and comfortable leveraging AI-powered tools to improve efficiency, uncover insights, and accelerate performance. I regularly translate campaign data into clear, actionable recommendations and performance reports for stakeholders. Experienced in remote collaboration, I work closely with creative teams to align ad strategy with high-converting creatives, ensuring continuous improvement across the full funnel. I’m known for collaborating cross-functionally to align paid media with business objectives, mentoring junior media buyers, and sharing performance best practices, always eager to learn and apply new platforms and tactics (GA4, LinkedIn Ads).…Hi, I’m Elina Santala, a performance-driven Media Buyer specializing in Meta (Facebook & Instagram) and TikTok advertising, with 5+ years of experience managing and scaling acquisition campaigns across lead generation and ecommerce. I focus on building high-performing campaign structures, developing rigorous testing frameworks, and optimizing performance across key metrics such as CPL, CPA, ROAS, and LTV. I take full ownership of campaign results—from strategy and launch to daily optimization and scaling—always with a strong focus on generating qualified leads and maximizing ROI. I’m highly data-driven and comfortable leveraging AI-powered tools to improve efficiency, uncover insights, and accelerate performance. I regularly translate campaign data into clear, actionable recommendations and performance reports for stakeholders. Experienced in remote collaboration, I work closely with creative teams to align ad strategy with high-converting creatives, ensuring continuous improvement across the full funnel. I’m known for collaborating cross-functionally to align paid media with business objectives, mentoring junior media buyers, and sharing performance best practices, always eager to learn and apply new platforms and tactics (GA4, LinkedIn Ads).

Available to hire

Hi, I’m Elina Santala, a performance-driven Media Buyer specializing in Meta (Facebook & Instagram) and TikTok advertising, with 5+ years of experience managing and scaling acquisition campaigns across lead generation and ecommerce.

I focus on building high-performing campaign structures, developing rigorous testing frameworks, and optimizing performance across key metrics such as CPL, CPA, ROAS, and LTV. I take full ownership of campaign results—from strategy and launch to daily optimization and scaling—always with a strong focus on generating qualified leads and maximizing ROI.

I’m highly data-driven and comfortable leveraging AI-powered tools to improve efficiency, uncover insights, and accelerate performance. I regularly translate campaign data into clear, actionable recommendations and performance reports for stakeholders.

Experienced in remote collaboration, I work closely with creative teams to align ad strategy with high-converting creatives, ensuring continuous improvement across the full funnel.
I’m known for collaborating cross-functionally to align paid media with business objectives, mentoring junior media buyers, and sharing performance best practices, always eager to learn and apply new platforms and tactics (GA4, LinkedIn Ads).

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Finnish

Advanced

Work Experience

Freelance - Media Buyer / Performance Manager at Freelance

January 1, 2026 - Present

Strategic paid social and media performance management across channels; data-driven optimization; end-to-end ownership; cross-channel activation; team leadership.

Senior Performance Manager at Leboncoin Publicité

June 1, 2020 - December 1, 2023

Leadership of high-impact social strategies focused on ROAS, CPA and incremental growth. Design and scaling of campaign architectures, supported by data-driven optimization methodologies. Creative testing frameworks to accelerate learning and improve media efficiency. End-to-end ownership of the Social & programmatic stack: tracking, campaign set-ups, launch and optimization standards, and data reliability. Management of up to 7 team members; 1:1s, onboarding/offboarding, process structuring and performance management. Aligned paid media strategy with company growth objectives.

Media Trader at Leboncoin Publicité

June 1, 2020 - December 1, 2023

Multi-platform campaign management across GAM, Meta, TikTok, Snap, DV360, Xandr, and Hawke DSP. Dynamic bidding strategy design (CPA/CPL, CPC, ROAS) and real-time performance optimization. Contribution to multi-channel acquisition strategy: brief analyses, activation recommendations, and campaign structure.

Client Success Manager at Mb-Dif Fusion (Leboncoin Groupe)

September 1, 2015 - August 31, 2020

B2B business development and client retention. Sales performance reporting and analysis.

Traffic Manager at Mb-Dif Fusion (Leboncoin Groupe)

October 1, 2009 - September 1, 2015

Digital advertising campaign management across Leboncoin Groupe properties. Daily performance monitoring and campaign optimization. Technical support for teams and deployed actions. Performance reporting and coordination with sales teams.

Freelance Media Buyer (Meta-focused) at Self-employed

February 1, 2026 - Present

Structuring and optimizing Meta Ads campaigns (CBO, ABO, scaling strategies). Supporting funnel performance (landing pages, creatives, messaging). Continuous learning and upskilling on Google Ads & LinkedIn Ads.

Senior Performance Manager at Leboncoin Publicité

January 1, 2024 - January 1, 2026

Led and optimized paid social campaigns (Meta Ads) across multiple client accounts. Took ownership of campaign performance with a strong focus on CPA and ROAS. Identified scaling opportunities through data analysis and structured testing. Designed and improved campaign architectures to increase efficiency and results. Mentored junior media buyers and shared performance best practices. Collaborated cross-functionally to align paid media with business objectives.

Traffic Manager at Mb-Diffusion (Leboncoin Groupe)

September 1, 2015 - June 1, 2020

Digital advertising campaign management. Daily performance monitoring and campaign optimization. Technical support for teams and deployed activations. Performance reporting and coordination with sales teams.