I'm Elise Goodman, a creative and results-driven Content Writer & Email Marketer with a proven track record of developing engaging content and high-performing email campaigns. I thrive in fast-paced environments that demand both creativity and analytical thinking. I combine storytelling with data-driven strategies to boost audience engagement, customer retention, and lead generation. I'm skilled in SEO optimization, email automation tools (Mailchimp), and content strategy.…

Elise Goodman

I'm Elise Goodman, a creative and results-driven Content Writer & Email Marketer with a proven track record of developing engaging content and high-performing email campaigns. I thrive in fast-paced environments that demand both creativity and analytical thinking. I combine storytelling with data-driven strategies to boost audience engagement, customer retention, and lead generation. I'm skilled in SEO optimization, email automation tools (Mailchimp), and content strategy.…

Available to hire

I’m Elise Goodman, a creative and results-driven Content Writer & Email Marketer with a proven track record of developing engaging content and high-performing email campaigns.

I thrive in fast-paced environments that demand both creativity and analytical thinking. I combine storytelling with data-driven strategies to boost audience engagement, customer retention, and lead generation. I’m skilled in SEO optimization, email automation tools (Mailchimp), and content strategy.

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Language

English
Fluent

Work Experience

Social Media & Content Coordinator at ModLeaf Interiors
January 1, 2023 - September 5, 2025
Produced weekly blog posts and Pinterest content for a home decor brand. Successfully grew Instagram following from 8,000 to 22,000 through reels and story campaigns. Created monthly email blasts that maintained an average open rate of 60%. Focused on content creation and social media engagement to increase brand presence.
Email Copywriter (Freelance) at Freelance Clients
January 1, 2020 - Present
Crafted high-converting email sequences for small businesses across fashion, skincare, and SaaS industries. Specialized in welcome series, product launches, and abandoned cart flows. Achieved an average click-through rate between 6% and 10% across campaigns, enhancing lead generation and customer retention through targeted email marketing.
Content Creator & Brand Writer at Civic & Co. Agency
January 1, 2021 - September 5, 2025
Developed website and blog copy for over 10 client brands. Led copy direction for five major rebrands and collaborated with design and development teams on UX writing for landing pages. Played a key role in ensuring brand voice consistency and enhancing user experience via strategic content delivery.
Social Media & Content Coordinator at ModLeaf Interiors
December 31, 2023 - September 6, 2025
Produced weekly blog posts and Pinterest content for home decor brand. Grew Instagram following from 8K to 22K through reels and story campaigns. Wrote monthly email blasts with 60% average open rate.
Email Copywriter (Freelance) at Freelance Clients
January 1, 2020 - Present
Crafted high-converting email sequences for small businesses in fashion, skincare, and SaaS. Specialized in welcome series, product launches, and abandoned cart flows. Average click-through rate across campaigns: 6–10%.
Content Creator & Brand Writer at Civic & Co. Agency
December 31, 2021 - September 6, 2025
Wrote website and blog copy for 10+ client brands. Led copy direction for 5 major rebrands. Collaborated with design and dev teams on UX writing for landing pages.
Social Media & Content Coordinator at ModLeaf Interiors
January 1, 2023 - September 15, 2025
Produced weekly blog posts and Pinterest content for home decor brand. Grew Instagram following from 8K to 22K through reels and story campaigns. Wrote monthly email blasts with 60% average open rate.
Email Copywriter (Freelance) at Freelance Clients
January 1, 2020 - Present
Crafted high-converting email sequences for small businesses in fashion, skincare, and SaaS. Specialized in welcome series, product launches, and abandoned cart flows. Achieved average click-through rate across campaigns of 6–10%.
Content Creator & Brand Writer at Civic & Co. Agency
January 1, 2021 - September 15, 2025
Wrote website and blog copy for 10+ client brands. Led copy direction for 5 major rebrands. Collaborated with design and development teams on UX writing for landing pages.
Social Media & Content Coordinator at ModLeaf Interiors
January 1, 2023 - September 15, 2025
Produced weekly blog posts and Pinterest content for home decor brand. Grew Instagram following from 8K to 22K through reels and story campaigns. Wrote monthly email blasts with 60% average open rate.
Email Copywriter (Freelance) at Freelance Clients
January 1, 2020 - Present
Crafted high-converting email sequences for small businesses in fashion, skincare, and SaaS. Specialized in welcome series, product launches, and abandoned cart flows. Achieved average click-through rate across campaigns of 6–10%.
Content Creator & Brand Writer at Civic & Co. Agency
January 1, 2021 - September 15, 2025
Wrote website and blog copy for 10+ client brands. Led copy direction for 5 major rebrands. Collaborated with design and development teams on UX writing for landing pages.
Social Media & Content Coordinator at ModLeaf Interiors
December 31, 2023 - September 15, 2025
Produced weekly blog posts and Pinterest content for a home decor brand. Grew Instagram following from 8K to 22K through reels and story campaigns. Wrote monthly email blasts with 60% average open rate.
Email Copywriter (Freelance) at Freelance Clients
January 1, 2020 - Present
Crafted high-converting email sequences for small businesses in fashion, skincare, and SaaS. Specialized in welcome series, product launches, and abandoned cart flows. Achieved average click-through rate across campaigns of 6–10%.
Content Creator & Brand Writer at Civic & Co. Agency
December 31, 2021 - September 15, 2025
Wrote website and blog copy for 10+ client brands. Led copy direction for 5 major rebrands. Collaborated with design and development teams on UX writing for landing pages.

Education

Diploma in Communications / Media Arts at Vancouver Art Institute
January 1, 2010 - January 1, 2012
Diploma in Communications / Media Arts at Vancouver Art Institute
January 1, 2010 - January 1, 2012
Diploma at Vancouver Art Institute
January 1, 2010 - January 1, 2012
Diploma in Communications / Media Arts at Vancouver Art Institute
January 1, 2010 - January 1, 2012
Diploma in Communications / Media Arts at Vancouver Art Institute
January 1, 2010 - December 31, 2012

Qualifications

Google Analytics Certification
March 1, 2020 - September 15, 2025
Google Analytics Certification
March 1, 2020 - September 15, 2025
Google Analytics Certification
March 1, 2020 - September 15, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services, Education
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