Available to hire
I’m Elise Bal, a Content Strategy Manager with 9+ years shaping brands through data-driven storytelling. I build audiences fast: 100K Instagram followers in a year, 1.3M TikTok views in 8 weeks, and 6K YouTube subscribers in 3 months, all while driving measurable business growth. I thrive at the intersection of creative vision and performance metrics, guiding teams, and refining strategies to deliver content that resonates and converts.
I lead with a hands-on approach to multi-platform content, video production, and performance analysis, translating insights into scalable campaigns. My experience spans branding, editorial planning, influencer collaboration, and strategic partnerships, always with a focus on audience resonance and tangible outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Head of Content at Greyhound Racing UK
September 30, 2025 - October 1, 2025Led a team of 5 content professionals across five brands, aligning strategy, performance, and creative direction. Directed multi-platform content strategy including social, video, event coverage, and in-app storytelling. Oversaw visual identity and tone of voice across channels, ensuring consistency and audience resonance. Tracked and optimised KPIs (engagement, retention, viewership) to refine content performance. Created strategic partnerships to expand audience reach and co-branded opportunities.
Founder at Podcast High Frequency French
January 1, 2024 - PresentEstablished and manage social media presence for an educational podcast across multiple platforms. Implement and refine social media strategies based on performance data. Create engaging content tailored to each platform's audience.
Content Creator at Toucan Agency - The Strategic Storytelling Consultancy
June 1, 2023 - PresentCollaborated with cross-functional teams to enhance video quality and impact. Integrated branding, copy, graphic design, and voice-over to create effective and engaging content. Managed end-to-end execution of campaigns, including planning, filming, editing, and sound design. Led planning and video motion design for brand awareness campaigns and client projects.
Social Media Manager and Content Creator at Joe Kirby Music
September 30, 2023 - October 1, 2025Managed social media channels and content creation for Joe Kirby Music, coordinating campaigns to grow audience and engagement across platforms.
Motion Designer and Video Editor at Janes
June 30, 2023 - October 1, 2025Led planning and video motion design for brand awareness campaigns such as 'Janes Intara' and a company promotion video. Executed 3 video marketing campaigns with measurable viewership and engagement. Partnered with brands to refine social media presence and voice. Produced video content for high-profile clients including Ocean Independence, SpacenK, J.P. Morgan, Squarespace, and more.
Freelance Social Media Consultant and Content Creator at London
July 31, 2021 - October 1, 2025Translated market research into engaging social media content. Created content calendars, newsletters, and videos. Supported the execution of cohesive marketing campaigns and analyzed performance to refine strategies.
Digital Marketing Specialist at Tupperware
May 31, 2018 - October 1, 2025Translated market research into social media content and campaigns. Supported the implementation of digital marketing initiatives, including CRM-related activities and online editorial content.
Product Owner at Abilways
February 28, 2018 - October 1, 2025Defined product features and sourced consultants to innovate learning methodologies. Coordinated with teams to deliver digital training projects and initiatives.
Digital Marketing & Communication Officer at BVA
January 31, 2017 - October 1, 2025Translated market research into digital marketing and internal/external communications content. Managed CRM-related activities, newsletters, social posts, and event organization; analysed touchpoints to improve design and impact.
Intern Digital Marketing Officer at Meero
July 31, 2015 - October 1, 2025Supported digital marketing initiatives, content creation for social media, newsletters, and website/editorial content; assisted in CRM-related activities and event organization.
Head of Content at Greyhound Racing UK
September 1, 2025 - October 1, 2025Lead a team of 5 content professionals across five brands, aligning strategy, performance, and creative direction. Directed multi-platform content strategy, including social, video production, event coverage, and in-app storytelling. Oversaw visual identity and tone of voice across channels, ensuring consistency and audience resonance. Tracked and optimised KPIs (engagement, retention, viewership) to refine content performance. Created strategic partnerships to expand audience reach and co-branded opportunities. Key achievements include launching Barking Mad Betting (6K YouTube subscribers in 3 months) and developing Gone To The Dogs TikTok strategy (1.3M+ views in 2 months).
Founder at Podcast High Frequency French
January 1, 2024 - PresentEstablished and manage social media presence for an educational podcast across multiple platforms. Implement and refine social media strategies based on performance data. Create engaging content tailored to each platform's audience.
Content Creator at Toucan Agency - The Strategic Storytelling Consultancy
June 1, 2023 - PresentContent Creator focusing on planning and producing storytelling content, including branding materials, social posts, and motion graphics. Collaborated with cross-functional teams to ensure cohesive brand voice across channels and delivered end-to-end video content for client campaigns.
Social Media Manager and Content Creator at Joe Kirby Music
September 1, 2023 - October 1, 2025Managed social channels and created platform-specific content strategies. Produced engaging video content to grow audience, drive engagement, and support music releases.
Motion Designer and Video Editor at Janes
June 1, 2023 - October 1, 2025Led planning and video motion design for brand awareness campaigns, integrating branding, copy, graphic design, and sound design. Drove end-to-end video production for campaigns like 'Working at Janes' and 'Janes Intara', achieving notable views and engagements.
Freelance Social Media Consultant and Content Creator at London (Self-employed)
July 1, 2021 - October 1, 2025Translated market research into engaging social media content, developed and executed digital marketing strategies across multiple platforms, and collaborated with cross-functional teams to deliver cohesive campaigns.
Digital Marketing Specialist at Tupperware
May 1, 2018 - October 1, 2025Managed digital marketing initiatives, including social content creation and campaign execution across platforms.
Product Owner at Abilways
February 1, 2018 - October 1, 2025Led product ownership activities, coordinating digital learning projects and initiatives.
Digital Marketing & Communication Officer at BVA
January 1, 2017 - October 1, 2025Transformed market research into social media content, supported CRM initiatives, and managed internal communications and events.
Intern Digital Marketing Officer at Meero
July 1, 2015 - October 1, 2025Assisted with digital marketing efforts and content creation for campaigns in Paris.
Education
Bootcamp (HTML/CSS, Ruby On Rails, JavaScript) at The Hacking Project
January 1, 2017 - October 1, 2025Master's degree in Web Management, Digital Marketing, and Social Networks at Sup de Pub
January 1, 2014 - December 31, 2016Licence in Modern Literature / Cinema at Université Paris X Nanterre
January 1, 2010 - December 31, 2013Bootcamp at The Hacking Project
January 1, 2017 - October 1, 2025Master's degree at Sup de Pub
January 1, 2014 - December 31, 2016Licence at Université Paris X Nanterre
January 1, 2010 - December 31, 2013Qualifications
Viral Marketing and How to Craft Contagious Content
April 1, 2023 - October 1, 2025Writing and Editing: Word Choice and Word Order
February 1, 2023 - October 1, 2025Animation Bootcamp
November 1, 2020 - October 1, 2025Viral Marketing and How to Craft Contagious Content
April 1, 2023 - October 1, 2025Writing and Editing: Word Choice and Word Order
February 1, 2023 - October 1, 2025Animation Bootcamp
November 1, 2020 - October 1, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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